As a social media marketer or someone trying to build your social media presence, you know that it isn\u2019t enough just to post new content \u2014 the times you post also play a crucial role. But trying to determine the best times to post to social media can sometimes feel like throwing a bunch of content at the wall and hoping something sticks.<\/p>\n
<\/strong><\/p>\n While some trial-and-error is inevitable, the good news is that you don\u2019t have to figure it all out on your own. Of the marketers surveyed for HubSpot\u2019s 2025 Social Media Trends repor<\/a>t, nearly 29% reported that a data-informed marketing strategy is essential, and there is a lot of data available to help you decide when, how often, and even what to post to engage your audience.<\/p>\n <\/a><\/strong><\/p>\n So, in this post, I\u2019ve compiled key statistics and expert-tested advice on the best times to post on social media in 2025.<\/p>\n Find the best time to post on the following platforms:<\/strong><\/p>\n Instagram<\/a> <\/a> <\/p>\n <\/a> <\/p>\n Instagram<\/a> has surpassed 2 billion monthly users<\/a>, with most of its base accessing the platform via mobile.<\/p>\n\n Source<\/em><\/a><\/p>\n Here are some of the most recent and relevant studies around the best time to post on Instagram:<\/p>\n Based on analyzing 5.5 million social media posts, Buffer states that the best times to post on Instagram are 7 AM to 8 AM on weekdays<\/a>. Later states<\/a> that the best time to post on Instagram is 5 AM. <\/p>\n However, many experts have found that posting on Instagram in the late afternoons and evenings also tends to yield high engagement, as this is when people are scrolling through their phones to wind down from work or school.<\/p>\n While posting at the right time is important, it\u2019s also important to optimize your posts with the right caption so that they reach the maximum audience. You can use tools like Hubspot AI Social Media Caption Generator<\/a> to easily create engaging and impactful copy for your posts.<\/p>\n <\/a> <\/p>\n When it comes to the best times to post on Facebook<\/a>, marketers report almost identical numbers as they do on Instagram.<\/p>\n\n Source<\/em><\/a><\/p>\n According to Buffer<\/a>, the best time to post on Facebook is between 9 AM and 10 AM. The best times to post on social media can depend on your specific audience and their browsing habits, however.<\/p>\n For example, Alex Ugarte<\/a>, operations manager of online B2B brokering service London Office Space<\/a>, has found that between 1 PM and 3 PM on weekdays works best, since \u201cthis is when many users take breaks or have downtime, meaning they\u2019re more likely to engage.\u201d<\/p>\n Ugarte adds that \u201cWednesdays tend to see higher engagement due to midweek productivity dips, and posting around this time has given us solid and consistent visibility.\u201d<\/p>\n <\/a> <\/p>\n Since 2020, TikTok<\/a> has become the go-to short-form video platform<\/a> for Gen Z and Millennial consumers.<\/p>\n Since brands are increasingly targeting their marketing efforts at these younger generations, it\u2019s little wonder that according to HubSpot research, TikTok is seeing a 27.64% increase in investment by marketers in 2025, coming in just behind YouTube and Instagram.<\/p>\n\n Source<\/em><\/a><\/p>\n Studies by SocialPilot<\/a> show that the best time to post on TikTok is between 10 AM and 6 PM EST on Tuesdays and Thursdays. <\/p>\n Hopper<\/a> states 10 AM to 11 AM mid-week as the overall best time. <\/p>\n According to Buffer<\/a>, the best times are Sundays at 8 PM, Tuesdays at 4 PM, and Wednesdays at 5 PM. <\/a> <\/p>\n The best times to post on X are a bit more varied than for Instagram and Facebook. In general, aim for times when people are likely to be taking breaks throughout their day.<\/p>\n\n Source<\/em><\/a><\/p>\n After analyzing over 1 million posts, Buffer found that the best time to post on X is 11 AM on Mondays and Fridays<\/a>. In addition to finding the best times to post on social media, it\u2019s also important to consider how often you should post.<\/p>\n According to Paul Drecksler<\/a>, ecommerce expert, affiliate marketing professional, and founder of Shopifreaks<\/a>, this also depends on the platform.<\/p>\n \u201cX moves fast, so multiple posts a day can work, but a few times a week for Instagram or LinkedIn might be enough,\u201d Drecksler says as an example. But even that is more of a guideline than a hard-and-fast rule.<\/p>\n \u201cAlgorithms change constantly, and what works for someone else won\u2019t necessarily work for you,\u201d he explains. \u201cInstead of blindly following a schedule, track engagement, test different times, and adjust accordingly. The best data you can use is your own.\u201d<\/p>\n <\/a> <\/p>\n Roughly 30% of U.S. adults use LinkedIn<\/a> to network and share their professional endeavors. It\u2019s no surprise that weekday mornings \u2014 when professionals are gearing up to start their workdays \u2014 are the top times for posting on this platform.<\/p>\n\n Source<\/em><\/a><\/p>\n CoSchedule<\/a> suggests posting on LinkedIn at 12 PM, 10 AM, and 1 AM. According to Buffer<\/a>, you can get high engagement if you post between 7 AM and 4 PM on weekdays, with peak hours between 10 AM and 11 AM on Tuesdays and Thursdays. <\/p>\n SocialPilot states<\/a> the best time is between 10 AM and 12 PM on Tuesdays, Wednesdays, and Thursdays. <\/p>\n <\/a> <\/p>\n HubSpot internal data shows that visual storytelling is on the rise, especially through short-form videos, images, and live streaming. This could make Pinterest \u2014 a visual-based search engine \u2014 a useful tool for getting your brand\u2019s content in front of your target audience.<\/p>\n The best times to post on Pinterest, according to CoSchedule, are 12:00 PM, 6:17 PM, and 8:02 PM<\/a>. <\/a> <\/p>\n More than 2.7 billion people use YouTube<\/a> every month, and data from a 202<\/a>4 Pew Research study<\/a> suggests that its reach is growing. So, how can you get the best reach on the platform? Let\u2019s dive in.<\/p>\n\n Source<\/em><\/a><\/p>\n Buffer states<\/a> that videos shared between 3 and 4 PM on Fridays tend to get the highest number of views. <\/p>\n According to SocialPilot<\/a>, the best time is between 12 PM and 4 PM on weekdays. While reports and surveys state one thing, YouTube experts have a slightly different opinion on the best time to post on YouTube.<\/p>\n This is what Robert Benjamin<\/a>, a social media expert with more than 814K subscribers on YouTube, has to say.<\/p>\n \u201cPersonally, I have found the best time to post to be 10 AM – 12 PM, but this can be largely dictated by the relationship that you have with your audience. My recommendation to anyone uploading YouTube content is that they try to post on a regular schedule so that their audience knows when to expect a video.\u201d<\/p>\n Jensen Tung<\/a>, a content creator and entrepreneur with more than 524K subscribers, believes that the best time to post depends on your audience demographic and time zone.<\/p>\n He states, “There is no one-size-fits-all best time to post. It depends on your audience’s demographic and the time zone most of your viewers are in \u2026 YouTube Studio can show the exact hours your audience watches your content. Let that data inform your posting time.\u201d<\/p>\n <\/a> <\/p>\n Although each social network sees its engagement increase at specific hours and days of the week, you\u2019ll still have to tailor your approach to your audience.<\/p>\n You may find that certain content types work better when posted at certain times. For instance, your videos may perform well when posting in the morning, while your images may do better in the late afternoon.<\/p>\n In the words of Skylum<\/a> CMO Yevhenii Tymoshenko<\/a>, \u201cthe actual game is habit-building. You want people to expect your content, not accidentally stumble on it.\u201d If your audience consistently benefits from your content, they\u2019ll start actively looking for it. \u201cThat\u2019s when timing stops being a guessing game and starts becoming an advantage.\u201d<\/p>\n If you don\u2019t have enough of your own yet, I recommend you use the data compiled in this article as a guide. Once you start posting regularly and have collected data, review it to determine when your audience is most active on the platform and what posting schedule they respond to the most.<\/p>\n Editor’s note: This post was originally published in April 2014 and has been updated for comprehensiveness.<\/em><\/p>","protected":false},"excerpt":{"rendered":" As a social media marketer or someone trying to build your social media presence, you […]<\/p>\n","protected":false},"author":0,"featured_media":1064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/internship.infoskaters.com\/blog\/wp-json\/wp\/v2\/posts\/1063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/internship.infoskaters.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/internship.infoskaters.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/internship.infoskaters.com\/blog\/wp-json\/wp\/v2\/comments?post=1063"}],"version-history":[{"count":0,"href":"https:\/\/internship.infoskaters.com\/blog\/wp-json\/wp\/v2\/posts\/1063\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/internship.infoskaters.com\/blog\/wp-json\/wp\/v2\/media\/1064"}],"wp:attachment":[{"href":"https:\/\/internship.infoskaters.com\/blog\/wp-json\/wp\/v2\/media?parent=1063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/internship.infoskaters.com\/blog\/wp-json\/wp\/v2\/categories?post=1063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/internship.infoskaters.com\/blog\/wp-json\/wp\/v2\/tags?post=1063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n Facebook<\/a>
\n TikTok<\/a>
\n X (formerly Twitter)<\/a>
\n LinkedIn<\/a>
\n Pinterest<\/a>
\n YouTube<\/a> <\/p>\nBest Time to Post on Instagram<\/strong><\/h2>\n
\n According to the same report, the best day to post on Instagram is Friday. The worst day is Sunday.
\n The worst times to post are 11 PM to 12 AM and 1 AM to 2 AM.
\n SocialBee suggests that the best times to post on Instagram are between 11 AM and 2 PM<\/a> on Mondays, Tuesdays, and Wednesdays, and at 10 AM on Saturdays.
\n According to a SocialPilot study on over 50,000 Instagram accounts, the best time to post on Instagram is between 7 AM and 9 AM<\/a>. <\/p>\nBest Time to Post on Facebook<\/strong><\/h2>\n
\n The best days to post on Facebook are Fridays. The worst are Saturdays and Sundays.
\n The worst times to post are 4 AM to 5 AM and 11 PM to 12 AM.
\n According to SocialBee, the best times to post on Facebook are Monday through Friday<\/a> from 9 AM to 10 AM and 1 PM to 4 PM. <\/p>\nBest Time to Post on TikTok<\/strong><\/h2>\n
\n According to SocialBu, the best time to post on TikTok<\/a> globally is Monday at 6 AM, 10 AM, 3 PM, and 10 PM EST, as the platform sees high user engagement early in the week. <\/p>\nBest Time to Post on X (formerly Twitter)<\/strong><\/h2>\n
\n SocialBee states that the best time to post on X is between 9 AM and 4 PM<\/a> on Thursdays and Fridays.
\n For better engagement, SocialPilot suggests posting in the mornings between 9 AM and 11 AM and afternoons around 3 PM on weekdays<\/a>.
\n On weekends, it’s best to post between 9 AM and 8 PM. <\/p>\nBest Time to Post on LinkedIn<\/strong><\/h2>\n
\n The best days to post are Tuesdays, Thursdays, and Wednesdays.
\n The lowest-performing days are Sundays, Saturdays, and Mondays. <\/p>\nBest Time to Post on Pinterest<\/strong><\/h2>\n
\n The worst times are 4:00 AM, 5:00 AM, and 1:00 AM.
\n The best days to post are Fridays, Tuesdays, and Thursdays.
\n According to SocialPilot, however, the best times to post on Pinterest are 8 PM, 4 PM, and 9 PM<\/a> on Mondays and Tuesdays.
\n On weekends, posting on Sundays at 8 PM, 12 PM, or 10 PM is ideal. <\/p>\nBest Time to Post on YouTube<\/strong><\/h2>\n
\n On weekends, between 9 AM and 12 PM is ideal. <\/p>\nCreating an Effective Posting Schedule<\/strong><\/h2>\n