{"id":1105,"date":"2025-04-07T11:00:00","date_gmt":"2025-04-07T11:00:00","guid":{"rendered":"https:\/\/internship.infoskaters.com\/blog\/2025\/04\/07\/which-meta-channels-best-for-social-media-marketing-1000-pros-compare-facebook-instagram-threads\/"},"modified":"2025-04-07T11:00:00","modified_gmt":"2025-04-07T11:00:00","slug":"which-meta-channels-best-for-social-media-marketing-1000-pros-compare-facebook-instagram-threads","status":"publish","type":"post","link":"https:\/\/internship.infoskaters.com\/blog\/2025\/04\/07\/which-meta-channels-best-for-social-media-marketing-1000-pros-compare-facebook-instagram-threads\/","title":{"rendered":"Which Meta Channel’s Best for Social Media Marketing? 1000 Pros Compare Facebook, Instagram & Threads"},"content":{"rendered":"

Meta houses three huge<\/em> social media platforms, each offering their own benefits and drawbacks.<\/p>\n\n

When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics \u2013<\/span> like audience growth and site traffic \u2013<\/span> and where they’re re-investing.<\/p>\n

We\u2019ll dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry.<\/p>\n

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Facebook, Instagram, or Threads: Where Marketers Spend Their Time in 2025<\/h2>\n

I won\u2019t bury the lede \u2013 Instagram is by far the most popular and highest performing Meta platform among marketers we surveyed. In fact, it’s a top one across the board.\u00a0<\/p>\n

Facebook isn\u2019t far behind performance wise, though. Threads is, however, a different story.<\/p>\n

Before we look at segmented data points, here are key data points on the ROI marketers report on Meta platforms, and the investments they\u2019re making.<\/p>\n\n

Firstly, the 2025 State of AI report<\/a> found that marketers are investing most in video-first platforms \u2013 76% of respondents say their company uses Instagram.<\/p>\n

Facebook comes in right behind at 61% as the third most used app.<\/p>\n

Thread hasn\u2019t picked up steam, as the least used app at 9%, behind Tumblr, Discord and Pinterest.<\/p>\n

Performance-wise, marketers rank Instagram as the top performing platform for site traffic, engagement, audience growth, and influencer marketing.<\/p>\n

And this isn\u2019t just among Meta platforms, Instagram is the top performer across all social media platforms we surveyed marketers on.<\/p>\n

Facebook lags behind by an average of 12%.<\/p>\n\n

This sets the stage for where marketers are investing in 2025.<\/p>\n

Instagram is among the top 3 platforms marketers are investing in this year.<\/p>\n

Twenty three (23) percent of marketers plan to cut off their investment in Facebook this year, compared to only 9% for Instagram. In addition, six percent more marketers plan to invest in Instagram than Facebook.<\/p>\n

Now that we\u2019ve looked at each platform across the board, let\u2019s dig into some insights within key segments.<\/p>\n

B2B vs. B2C<\/h3>\n

When looking at how marketers reported ROI on Instagram and Facebook, there wasn\u2019t more than a 5% difference between B2B and B2C businesses.<\/p>\n

In terms of 2025 investments, B2B and B2C were in lockstep in their approach to Threads, with 27% increasing their investment, 25% maintaining the same investment amount, and 26% decreasing or cutting it entirely.<\/p>\n\n

We saw some variance in 4 areas:<\/p>\n

Facebook investment \u2013 <\/strong>Forty six percent (46) of B2B businesses plan to decrease or cut their Facebook investment in 2025 compared to 35% of B2C businesses. <\/p>\n

Instagram investment \u2013 <\/strong>Our report shows a 7% higher investment from B2C brands. <\/p>\n

Brand safety \u2013 <\/strong>Twenty one (21) percent of B2B businesses are uncomfortable about their brand\u2019s safety on Threads compared to only 10% of B2C. Marketers are showing a similar trend on Instagram, 11% of B2B are uncomfortable on it compared to only 3% of B2C. <\/p>\n

Influencer marketing \u2013 <\/strong>B2C brands are 9% more likely than B2B to work with influencers most on Instagram. That said, B2C and B2C businesses report similar ROI on the platform. <\/p>\n

Company Size<\/h3>\n

Midsize (201-2,000 employees) and large (2,000+ employees) companies are more likely than small (1-200) companies to build community on Facebook.<\/p>\n

In addition, midsize companies also report better community building efforts on Instagram, compared to small and large companies.<\/p>\n\n

We also saw some interesting variance as it pertains to their approach to Threads and the ROI they report.<\/p>\n

Threads is more popular among marketers working at midsize companies, with 13% reporting that they leverage it, compared to only 4% at small companies and 7% at large ones.<\/p>\n

However, the data suggests smaller companies have a harder time finding success on Threads.<\/p>\n

Companies with 1-200 employees were more likely to see low ROI from using Threads.
\n 31% of respondents from small companies reported low ROI from Threads, compared to only 18% from midsize ones and 16% from large ones. <\/p>\n

This trend was also apparent for Instagram \u2013 20% of respondents from small businesses reported low ROI from the platform, 11% more than for midsize companies and 12% for large companies.<\/p>\n

Industry<\/h3>\n

Generally, marketers at nonprofit\/government orgs report lower performance results compared to B2B and B2C brands.<\/p>\n\n

Marketers at B2B and B2C companies are more likely to report high ROI on the Meta platforms than nonprofit and gov. orgs.<\/p>\n

In addition, 40 to 48% of marketers for B2B and B2C brands report high ROI on Instagram, compared to only 20% for non-profit\/government orgs.<\/p>\n

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A post shared by ActionAid Haiti (@actionaidhaiti)<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n

That said, Meta platforms are not leveraged as much from nonprofit and government orgs. Only 56% of nonprofit and government orgs leverage Instagram, 14% less than B2B businesses and 21% less than B2C ones.<\/p>\n

Social Pros Compare Benefits of Each Meta Platform<\/h2>\n

Brand Safety<\/h3>\n\n

Marketers feel most comfortable on established platforms for brand safety.<\/p>\n

81% of marketers surveyed reported they feel comfortable posting and advertising on Facebook. Seventy-five percent of marketers reported the same on Instagram.<\/p>\n

As the newest platform from Meta, only 41% of marketers reported feeling comfortable on Threads.<\/p>\n

Source<\/a><\/span><\/p>\n

Community Building<\/h3>\n

We also see a similar trend for community building.<\/p>\n

Established platforms, like Instagram and Facebook, are where social media marketers build community on the most.<\/p>\n\n

Forty percent of marketers say Instagram is most effective for building an active community on social media, earning the top spot across all platforms.<\/p>\n

Facebook ranked third at 33%.<\/p>\n

Influencer Marketing<\/h3>\n

Unsurprisingly, marketers report that Instagram provides the highest ROI of all three platforms.<\/p>\n

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A post shared by Eni Popoola (@enigivensunday)<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n

Across all platforms, Instagram and Facebook are among the top 5 for ROI, with 45% reporting high ROI for Instagram and 38% for Facebook.<\/p>\n

Twenty six (26) percent of marketers report wanting to work with influencers on Instagram the most, compared to 14% for Facebook.<\/p>\n

Key Takeaways<\/h2>\n

Marketers are clear on one thing: Instagram is the clear winner among Meta platforms. It\u2019s the platform that they see the best results from and plan to invest the most in.<\/p>\n

Facebook, as the most established platform, is a close second \u2013 even when we expand beyond Meta.<\/p>\n

Without short-form video features or a proven history of ROI, Threads lags way behind.<\/p>","protected":false},"excerpt":{"rendered":"

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