I judge every email subject line that makes its way into my inbox. I\u2019m not exaggerating when I say that the subject line is the sole factor I use to decide whether the content of the email will be interesting to me.<\/p>\n
<\/a><\/p>\n Maybe I\u2019m extra critical of email subject lines because I\u2019m a marketing writer. I know how much brainstorming goes into coming up with catchy subject lines that will entice a subscriber to open the email.<\/p>\n In fact, according to our 2024 State of Marketing Report<\/a>, 62% of email marketing teams take two or more weeks to create an email.<\/p>\n With over 347 billion emails sent around the world per day<\/a>, the subject line is your only chance to stand out in a crowded inbox. Read on for some tried-and-true tips to help personalize your subject lines and boost email engagement.<\/p>\n Table of Contents<\/strong><\/p>\n What makes a good email subject line?<\/a> <\/a> <\/p>\n According to our 2024 State of Marketing Report<\/a>, 41% of email marketers consider email marketing their most effective channel. The first step in making your emails more effective? Use a good email subject line.<\/p>\n There\u2019s a lot weighing on your email subject line. Not only is it the first thing subscribers see in their inboxes, but it also helps them decide if they want to open your email or not.<\/p>\n A good email subject line aims to pique your subscribers\u2019 interest so they\u2019ll open the email and ultimately click through to whatever you\u2019re promoting within it.<\/p>\n Hyper-personalization is key to email marketing in 2024, and subject lines are a major contributing factor. Plus, with the innovation of AI tools, they can be used to collect and organize subscribers\u2019 personal data and behavior analytics.<\/p>\n And when you have this data, there are endless opportunities to craft subject lines that are not only engaging but highly personal.<\/p>\n Our report found that AI-powered personalization in marketing can increase ROI by up to 70%.<\/strong> How? You can grab subscribers\u2019 attention by offering something you know what they want, such as entertainment, information, or a discount.<\/p>\n Before we get to our tips, let’s go over some fundamentals of what makes a great subject line.<\/p>\n Creating a sense of urgency is an efficient way to get people to take action. Subject lines that use words like \u201curgent,\u201d \u201cbreaking,\u201d \u201cimportant,\u201d or \u201calert\u201d can communicate urgency.<\/p>\n By communicating a known start and end date for a special sale or promotion, viewers scrolling through their inbox will click to see what they can get in that window of time.<\/p>\n This is best done in a series of emails counting down the window of opportunity \u2014 as long as you don\u2019t flood their inbox, which comes off as spammy.<\/p>\n You can also create urgency for webinars or content by making them ungated for a set amount of time and then giving your viewers codes or temporary access to the content.<\/p>\n Subject lines sometimes work because they can send the message, \u201cYou will benefit from opening this email.\u201d<\/p>\n But other times, it\u2018s good to maintain some mystery \u2014 especially if it piques the recipient\u2019s natural curiosity and interest. I know from personal experience that curiosity often drives my decision to open emails.<\/p>\n Because they require opening the email to get more information, curiosity-driven subject lines can result in a higher open rate. But make sure the subject line, while enigmatic, still aligns with your brand.<\/p>\n Too obscure, and it could end up being seen as spam.<\/p>\n Here’s where the benefit of opening a given email comes in. At the end of the day, people love new things and experiences, especially when they\u2019re free or at least discounted. Open with that by including it in your subject line.<\/p>\n Personally, I\u2018m much more inclined to open my daily newsletters when there\u2019s an offer or allusion for \u201cfree stuff\u201d directly mentioned in my inbox.<\/p>\n No two email subscribers are the same. Sometimes, that means the emails you send to them shouldn\u2018t be, either. At this point, marketers have never had more ways to learn about their subscribers\u2019 preferences, jobs, or general (dis)likes.<\/p>\n As we mentioned above, there are plenty of AI tools available to help you collect and organize personal and behavioral data that can be used to improve your email personalization.<\/p>\n When I subscribe to an email list, it’s typically because I want to be kept informed or learn more about a given topic (more on that later).<\/p>\n Similar to piquing your audience’s curiosity, crafting email subject lines<\/a> that incorporate trending topics or timely headlines can help you establish your brand as an authority within your industry \u2014 and can compel people to click to read.<\/p>\n Let’s face it: We all admire a famous person or two. At the very least, we\u2019d be compelled to open an email with certain celebrities\u2019 names attached.<\/p>\n When you understand your audience’s preferences, you can pique their interest by including the names of these recognizable individuals in your content \u2014 and mentioning them in your email subject lines.<\/p>\n But take heed: This tactic only works when it aligns with your brand, product, or service. So keep it relevant rather than just throwing out a name for the sake of recognition.<\/p>\n At the risk of sounding like a broken record, here’s another place where curiosity comes into play.<\/p>\n By front-loading your email subject line with a compelling allusion to a story \u2014 that can only be read if opened or clicked \u2014 your audience is likely to become intrigued and want to learn more.<\/p>\n Pro tip: <\/strong>Make sure the story is relevant to your brand. Otherwise, it can confuse your readers and prevent them from opening the email.<\/p>\n While shorter is usually better, there may be times when you have to use more characters to get your message across. Just be sure that it fits within the character limitations of the average display.<\/p>\n For example, the Mail app on iPhones displays up to 78 characters in the subject line area. And when you consider how many people read emails on their phones, your subject line length is important to think about.<\/p>\n Don\u2019t be afraid to A\/B test<\/a> how long your ideal subject line should be. Martech Zone offers a helpful tool<\/a> that lets you see how your subject line appears in different email apps.<\/p>\n Now that you know the fundamentals, let\u2019s dive into email subject line best practices.<\/p>\n <\/a> <\/p>\n I often look to examples for inspiration whenever I\u2019m brainstorming or stuck on what to use for an email subject line.<\/p>\n Seeing clever use of wordplay or emojis on one of our favorite newsletters can help us think of new ways to approach our subject line.<\/p>\n To help you do the same, we\u2018ve compiled a list of 100 email subject lines from real businesses. We hope you\u2019ll be just as inspired.<\/p>\n Download the Free Email Subject Lines Examples Guide<\/a><\/p>\n As I mentioned above, email subject lines will get cut off if they’re too long, particularly on mobile devices.<\/p>\n Since 55% of emails are opened on mobile<\/a>, we recommend using subject lines with fewer than 50 characters to ensure that the people scanning your emails read the entire message.<\/p>\n If you\u2018re struggling to keep your subject lines short, think about which words matter less and where you can remove a frivolous detail.<\/p>\n For example, if you\u2019re sending an order confirmation, doesn’t \u201cYour order is being processed\u201d look better than \u201cOrder #9435893458358 is being processed”?<\/p>\n The same goes for your regular emails: Don’t waste your time including the word \u201cupdate\u201d or \u201cnewsletter\u201d in the subject. Some studies suggest these words can decrease your open rate.<\/p>\n This language tells readers the email is one in a series, and therefore, they can catch the next one.<\/p>\n That name recognition we mentioned earlier doesn’t just apply to the famous \u2014 it applies to the familiar.<\/p>\n When setting your sender name, be as human as possible. Olivia@yourcompany.com is both inviting and unintimidating to people when they open their inboxes.<\/p>\n If you\u2018ve already met your recipients from a previous conversation, use your own name as the sender\u2019s address \u2014 even if the email is technically coming from the company as a whole.<\/p>\n The best impression you can make on your customers is that they’re working with you, the individual.<\/p>\n Ultimately, people are busy. They simply don\u2018t bother if you don\u2019t sound like someone who would make for an easy (or at least friendly) conversation.<\/p>\n Thanks to the amount of spam people get, most people hesitate to open emails from unfamiliar senders. Even fewer people enjoy talking to a robot. Think about when you call a company and can’t get a hold of an actual person.<\/p>\n It’s frustrating, right? This is the same for email.<\/p>\n Never use \u201cnoreply@company.com.\u201d Not only does it look less personable, but it also stops people from adding your email to their address book.<\/p>\n Instead, avoid using a generic email address and send the email from a real person.<\/p>\n (HubSpot customers<\/strong>: Learn how to personalize the \u201cFrom\u201d name and email address here<\/a>.)<\/p>\n Remember the personalization we mentioned earlier? Using personalization tokens \u2014 like name or location \u2014 in the subject line adds a feeling of rapport, especially when it’s a name.<\/p>\n Everyone loves the sound of their own name. Plus, it increases click-through rate: Research has shown that emails with the recipient’s first name in their subject line had higher click-through rates<\/a> than emails that did not.<\/p>\n The example below is an email I received from the personal finance company Credit Karma<\/a>. The email subject line grabs my attention by using my first name and sharing a promising offer to lower my car insurance payment.<\/p>\n The company is able to personalize this email using the data it has about my car insurance payment, demographics, and location.<\/p>\n\n Another personalization tactic that works is to tailor subject lines to the recipient\u2018s location \u2014 things like lists of their respective cities\u2019 best outdoor bars and restaurants.<\/p>\n Little personalized touches show that you know more about your recipient than just their email address.<\/p>\n However, if you can\u2018t (or don\u2019t want to) use personalization tokens in the subject line, use \u201cyou\u201d or \u201cyour,\u201d so it still sounds like you’re addressing them directly.<\/p>\n Just don’t go overboard with the personalization here. That can be a little creepy.<\/p>\n While email blasts that go out to your entire list might be relevant and helpful to some people, they won’t be to others \u2014 causing confusion and frustration.<\/p>\n Why is this restaurant sending me a list of the best local steakhouses when I’m a vegetarian? Why is this company sending me case studies when I just signed up for its email list yesterday?<\/p>\n This is where segmentation comes in. When you organize your email list using personalization and preferences, you increase your subscribers’ desire to open your email.<\/p>\n Gartner found that 53% of consumers<\/a> like emails that share local or regional events and offers.<\/p>\n Personalize the experience using information from your customers\u2018 actions \u2014 from which forms they\u2019ve filled out to which industries they’re in and what their personal preferences are.<\/p>\n In email marketing<\/a>, you can personalize your recipients’ experience using a little thing called list segmentation<\/a>.<\/p>\n AI tools can be used to personalize both subject lines and email content.<\/p>\n Implementing AI in your subject lines may look like adaptive testing<\/a>.<\/p>\n Adaptive testing identifies variations in traffic\/open rates and adjusts the traffic automatically so that better-performing variations are shown more and poorer-performing variations are shown less.<\/p>\n Having a hard time coming up with variations? AI is good for that, too. A generative AI tool, like HubSpot’s Campaign Assistant<\/a> or AI email writer<\/a>, can come up with dozens of ideas in a single click.<\/p>\n Check out this article on how you can use AI to optimize your content<\/a>.<\/p>\n Your email subject line promises your reader what you will deliver in your message. Make sure you make good on that commitment, and don\u2019t try to get your email opened by making false promises.<\/p>\n This will irk your audience, and they’ll learn not to trust your subject lines, resulting in a lower open rate and a higher unsubscribe rate.<\/p>\n Speaking of making promises, if your visitor has downloaded an offer and you\u2018re delivering it via email, it\u2019s a great idea to use a subject line that says something like, \u201cYour new ebook inside!\u201d or, \u201cYour guide awaits!\u201d<\/p>\n This works better than a simple \u201cthank you\u201d in the subject line because it makes it clear that something is waiting inside the email.<\/p>\n Sending an email at the right <\/em>time with the right<\/em> subject line can make a huge difference in open and click-through rates.<\/p>\n A prime example? When food publication Eater sent an email at 6:45 P.M. on a Wednesday evening that said, \u201cWhere to Drink Beer Right Now\u201d \u2014 it was just in time for happy hour. Nailed it. Or, in the example above, IRC Recipes sent an email during the day that asked, \u201cNeed something tasty for lunch?\u201d<\/p>\n The day of the week matters as well. Tuesdays have the highest email open rates<\/a> (nearly 27%), compared to Sundays, which have the lowest open rates (4%).<\/p>\n Another favorite example is a classic email from Warby Parker with the subject line, \u201cUh-oh, your prescription is expiring.\u201d It was sent two weeks before the recipient needed to renew his prescription.<\/p>\n By sending an email at the right time, Warby Parker increased the chances of their email getting opened \u2014 and included a relevant call-to-action about getting a glasses upgrade, too.<\/p>\n Keep in mind that people scan their inboxes very quickly \u2014 so the clearer and more concise your subject line is, the better.<\/p>\n It\u2018s usually a lot better to be concise than it is to use complex and flowery language \u2014 unless you\u2019re going for an elusive subject tone to entice your recipients.<\/p>\n When you’re going for a concise subject line, think about how your email will benefit your recipients.<\/p>\n You’ll want to make that benefit very clear. For example, \u201cIncrease your open rates by 50% today\u201d is more appealing than \u201dHow to increase open rates.”<\/p>\n If your subject line needs to be longer, just make sure it is relevant and worth it.<\/p>\n Research from Gartner found that 13% of people unsubscribe<\/a> from emails that are too long. And if you can\u2019t be concise in your subject line, subscribers won\u2019t feel confident you can be succinct in the rest of the email.<\/p>\n Subject lines are similar to calls-to-action in that you want the language to inspire people to click.<\/p>\n Subject lines that begin with action verbs tend to be a lot more enticing, and your emails could be drastically more clickable by adding a vibrant verb at the beginning.<\/p>\n Actionable subject lines will inspire people to click on your email by instilling urgency and excitement.<\/p>\n For example, in an email inviting people to a hockey legend dinner, the email subject line might read, \u201cDine with Bruins legend Bobby Orr,\u201d rather than a more generic \u201cLocal Boston Sports Legend Meal.”<\/p>\n The former email uses \u201cdine\u201d to help the reader envision themselves at the table.<\/p>\n The psychology of exclusivity is a powerful thing. When people feel like they\u2019re on the inside, it gives them a sense of belonging, which builds loyalty and compels them to convert on your emails.<\/p>\n The right phrasing can make your recipients feel special \u2014 and the effect can be magical. A few ideas for phrasing include:<\/p>\n \u201cFor our beloved customers only\u2026\u201d For many of us, there’s a phrase reminiscent of classic infomercials: \u201cAct now!\u201d<\/p>\n While we wouldn’t encourage using that exact language in your content, we agree that communicating urgency and scarcity in an email subject line can help compel readers to click (or act) when phrased creatively and strategically.<\/p>\n Pro tip: <\/strong>You don’t want to be known as \u201cthe brand that cried wolf,\u201d so use these subject lines sparingly, and try to limit them to when the occasion genuinely calls for immediate action.<\/p>\n Many businesses send emails with vague statements in their subject lines.<\/p>\n That’s why using data and numbers is a great way to get your emails noticed, demonstrate a clear and straightforward message about your offer, and set the right expectations.<\/p>\n I\u2019ve found that, like blog titles, using numbers in your subject line is an effective email marketing best practice.<\/p>\n You might use numbers to refer to the title of your listicle, the page length of an offer, a specific discount, or the numerical benefit of a particular resource you’re providing \u2014 like \u201cJoin more than 750 others at this event!\u201d<\/p>\n Asking a question in your subject line can also draw readers in \u2014 especially if you\u2018re asking a question you know is relevant to your recipients\u2019 buyer persona. This is just one way to pique that curiosity we mentioned earlier.<\/p>\n For example, you might try the following: \u201cAre you making these SEO mistakes?\u201d or \u201cDo you know what your website is doing wrong?”<\/p>\n Zillow once sent an email with the subject line, \u201cWhat Can You Afford?\u201d that linked to a website showing apartments for rent.<\/p>\n A subject line like this is both encouraging and a touch competitive: While it gives hope that there are apartments out there that’ll fit within your budget, it also pits your cash against what the market offers.<\/p>\n Another example comes from DocuSign. Late in the lead nurturing process, it sent an email with the subject line, \u201cWhat are your customers saying?\u201d<\/p>\n The body of the email contained case studies meant to help the recipient move closer to actually purchasing DocuSign.<\/p>\n This was a smart move: Folks further down the funnel are likely more receptive to customer testimonials.<\/p>\n Most people love a good pun. It’s a great way to delight your recipients and spice up your emails. Some of the best punny email subject lines come from JetBlue, with subject lines like \u201cLand wander-ful low fares now!\u201d<\/p>\n Quirky \u2014 a community-led invention platform \u2014 worded one of its email subject lines like this: \u201cAbra-cord-abra! Yeah, we said it.\u201d<\/p>\n That second part is conversational and self-referential \u2014 exactly what most people would say after making a cheesy joke in real life.<\/p>\n Pro tip:<\/strong> If you\u2018re the least bit punny, think about small ways to slip them into your emails when appropriate. Just don\u2019t overdo it. And remember the rule: When in doubt, ask a coworker.<\/p>\n A subject line that says, \u201cOPEN NOW AND RECEIVE A FREE TRIAL\u201d or, \u201c50% off coupon today only!!!!!!!!\u201d isn\u2018t going to get your email opened. If anything, it\u2019ll probably get your email ignored. Or worse, marked as spam.<\/p>\n Why? People don’t like to be yelled at, and using all caps and\/or a lot of exclamation points can rub people the wrong way.<\/p>\n Not only are these tactics disruptive, but they look spammy.<\/p>\n So, instead of using disruptive tactics like these to stand out in people\u2019s inboxes, try personalizing your emails, establishing relevance, and using catchy and delightful language to show excitement.<\/p>\n Here\u2018s a subject line that can automatically wind up in a recipient\u2019s spam folder: \u201cWant a solution fast? Act now!\u201d<\/em><\/p>\n The fast solution isn\u2018t the problem in the example above. It\u2019s also not \u201cact now\u201d \u2014 although those are known email marketing spam words. It’s both phrases together.<\/p>\n This is a classic email saboteur, and it comes in many forms. All you need is to ask and yell at the same time.<\/p>\n Web servers often flag emails as spam if they contain both a question mark and an exclamation mark in the subject line. The example above is a common one. Is that a good solution? Don’t do that!<\/p>\n Not only is this format overdone, but it alienates your audience. Open-ended questions show ignorance; any good marketer knows their leads better than that.<\/p>\n While preview text isn’t technically part of your subject line, it appears right near the subject line and certainly deserves your attention.<\/p>\n Preview text gives recipients a peek at the content inside your email, which clients like the iPhone Mail app, Gmail, and Outlook will display alongside the subject line.<\/p>\n (The exact amount of text shown depends on the email client and user settings.)<\/p>\n When you don\u2018t set the preview text yourself, the email client automatically pulls it from the body of your email. Depending on your email content, this can look messy, and it\u2019s also a wasted opportunity to engage your audience.<\/p>\n (HubSpot customers<\/strong>: Click here<\/a> to learn how to set the preview text of your emails.)<\/p>\n Although these tips and best practices are a great place to start, what works best for some companies may not work as well for others. It\u2018s all about figuring out what works best for your specific audience. That\u2019s where A\/B testing<\/a> comes in.<\/p>\n While it can be tempting to use your intuition to predict what subject line language will make people click on your emails, you should always A\/B test your highest-stakes subject lines and tweak the wording according to your results.<\/p>\n What works best for your audience: Long or short subject lines? Including numbers or not including numbers? Questions or statements? (HubSpot customers<\/strong>: Learn how to A\/B test emails in HubSpot here<\/a>.)<\/p>\n A common problem in email marketing is sometimes, despite your best efforts, readers simply don\u2019t open your emails. However, current stats demonstrate that marketers are missing out on further engagement.<\/p>\n When retargeting, make this known in your subject line with something like \u201cOops, looks like you missed this!\u201d or \u201cDon\u2019t forget to sign up for this Friday\u2019s webinar\u201d or whatever you\u2019d like a missed target to acknowledge.<\/p>\n Now that we\u2019ve gone over the best practices, let\u2019s review the steps to creating effective email subject lines.<\/p>\n <\/a> <\/p>\n Why is the email being sent, and how does that inform the subject line?<\/p>\n Identify the true purpose or intention of the email and use that as the foundation to build upon when brainstorming your subject line idea.<\/p>\n What will make the user click on the email? A discount? Something free? Important information? What is enticing enough to make them want to see or learn more about your offer?<\/p>\n Having a call to action with an incentive yet to be seen is tempting.<\/p>\n Why should your reader open this particular email? Consider making your email time-sensitive or unique with a date or time-limited promotion.<\/p>\n Write similar subject lines that use varying words and tones. You want to have a few ideas to choose from so you\u2019re not stuck stewing over the same sentence for too long.<\/p>\n Have colleagues review the subject lines and give their feedback on which they prefer. Having a second opinion can help you see it from a different perspective.<\/p>\n As mentioned earlier, perform an A\/B test<\/a> to see which subject line performs best.<\/p>\n After you\u2019ve conducted the test, take the most effective email subject line and use it in your upcoming email marketing campaign.<\/p>\n Now that we\u2019ve covered the steps to creating a good subject line, let\u2019s examine some effective examples.<\/p>\n <\/a> <\/p>\n To give you some added inspiration, here’s a quick list of the most intriguing subject lines I\u2019ve seen in my inbox recently.<\/p>\n This email subject line from clothing brand Doen<\/a> communicates a sense of urgency from a time-bound sale. Coupled with a relevant emoji, these two tricks create an email subject line that would stand out from the rest of your inbox.<\/p>\n Why I like this: <\/strong>I immediately opened this email when I saw it. Not only did it lead with urgency by letting me know the sale was ending soon, but it also reminded me of the major discount I could be missing out on if I didn\u2019t shop now.<\/p>\n This example from Hunter<\/a> is simple but effective. Hunter is a tool you can use to find and verify professional emails, so it makes sense to share guides on a topic that most of its subscribers would be interested in.<\/p>\n People who use the tool to find contacts and send cold emails will undoubtedly want to ensure they\u2019re compliant.<\/p>\n Why I like this: <\/strong>This email grabbed my attention because it was straightforward and clear that it would be informative. I made a note to come back to this email so I could read the included article later.<\/p>\n Clearscope<\/a>, an SEO tool, sent this email as a follow-up reminder about an upcoming webinar it was hosting.<\/p>\n With the number of emails people get these days, it\u2019s never a bad idea to send follow-ups and reminders, especially for events that people need to sign up for.<\/p>\n Why I like this: <\/strong>When I saw this email subject line in my inbox, it felt like something I received from a colleague instead of from a company. The email led with a sense of urgency, but it also included the word \u201cinvitation,\u201d which served as a reminder to RSVP to the upcoming event.<\/p>\n Back when I was wedding planning, I subscribed to emails from For Your Party<\/a>, a custom party supply company.<\/p>\n This email subject line from the brand uses a question to generate interest with its subscribers. And, as we mentioned earlier, posing a question is a smart way to drive open rates.<\/p>\n Why I like this: <\/strong>While I\u2019m not in planning mode anymore, seeing an email subject line like this if I were<\/em> planning a bachelorette would immediately pique my curiosity.<\/p>\n While we cautioned against CAPS lettering earlier, it doesn\u2019t overwhelm this email subject line.<\/p>\n Bloom Nutrition<\/a> lets its subscribers know that its discounted Amazon Prime Day prices are back for one more day, so the emphasis on BACK \u2014 followed up by a celebratory emoji \u2014 is warranted.<\/p>\n Why I like this: <\/strong>This email landed in my inbox the day after Amazon\u2019s Prime Day (and all of its major discounts) ended. If you were like me and missed out on a sale or promotion, seeing this email would bring a sense of excitement and encourage you to add to your cart immediately.<\/p>\n
\n Email Subject Line Best Practices<\/a>
\n How to Write Good Email Subject Lines<\/a>
\n Examples of Catchy Email Subject Lines<\/a> <\/p>\nWhat makes a good email subject line?<\/strong><\/h2>\n
1. Urgency<\/strong><\/h3>\n\n
2. Curiosity<\/strong><\/h3>\n\n
3. Offers<\/strong><\/h3>\n\n
4. Personalization<\/strong><\/h3>\n\n
5. Relevance and Timeliness<\/strong><\/h3>\n\n
6. Name Recognition<\/strong><\/h3>\n\n
7. Cool Stories<\/strong><\/h3>\n\n
8. Length<\/strong><\/h3>\n\n
Email Subject Line Best Practices<\/strong><\/h2>\n
1. Learn from successful email subject line examples.<\/strong><\/h3>\n
2. Get to the point.<\/strong><\/h3>\n\n
3. Use a familiar sender name.<\/strong><\/h3>\n\n
4. Avoid the \u2018no-reply\u2019 sender name.<\/strong><\/h3>\n
5. Use personalization tokens.<\/strong><\/h3>\n
6. Segment your lists.<\/strong><\/h3>\n
7. Use AI to get personal.<\/strong><\/h3>\n
8. Don’t make false promises.<\/strong><\/h3>\n
9. Do tell them what’s inside.<\/strong><\/h3>\n\n
10. Time it right.<\/strong><\/h3>\n\n
11. Use concise language.<\/strong><\/h3>\n
12. Start with action-oriented verbs.<\/strong><\/h3>\n
13. Make people feel special.<\/strong><\/h3>\n\n
\n \u201cAn exclusive offer for you\u2026\u201d
\n \u201cMy gift to you\u2026\u201d
\n \u201cYou’re invited!\u201d
\n \u201cPrivate invite\u2026\u201d <\/p>\n14. Create a sense of importance.<\/strong><\/h3>\n\n
15. Use numbers.<\/strong><\/h3>\n\n
16. Pose a compelling question.<\/strong><\/h3>\n\n
17. Don’t be afraid to get punny.<\/strong><\/h3>\n\n
18. DON’T USE ALL CAPS or overuse exclamation points!!!<\/strong><\/h3>\n
19. Don’t include a question and exclamation in the same subject line.<\/strong><\/h3>\n
20. Use engaging preview text.<\/strong><\/h3>\n\n
21. A\/B test your subject lines.<\/strong><\/h3>\n
22. Reach out again.<\/strong><\/h3>\n
How to Write Good Email Subject Lines<\/strong><\/h2>\n
Step 1: Identify the purpose of the email.<\/strong><\/h3>\n
Step 2: Determine the call to action.<\/strong><\/h3>\n
Step 3: Make it relevant.<\/strong><\/h3>\n
Step 4: Draft multiple subject lines.<\/strong><\/h3>\n
Step 5: Get feedback.<\/strong><\/h3>\n
Step 6: Test your subject line.<\/strong><\/h3>\n
Examples of Catchy Email Subject Lines<\/strong><\/h2>\n
Doen: Ending Soon | Favorites Up To 70% Off \u23f3<\/strong><\/h3>\n\n
Hunter.io: Email outreach vs. GDPR<\/strong><\/h3>\n\n
Clearscope: Your final reminder: Q&A panel invitation <\/strong><\/h3>\n\n
For Your Party: Is This The Perfect Bachelorette Theme?<\/strong><\/h3>\n\n
Bloom Nutrition: Prime Day prices are BACK! \ud83c\udf89<\/strong><\/h3>\n\n
Monos: Escape to the Baja\u2019s brilliant shores<\/strong><\/h3>\n\n