Homepage design shapes the first impression potential customers have of your business, yet many companies underestimate its impact on conversions and credibility.<\/p>\n
When I first meet with a potential client, I’ll often hear: “The website is fine, it just needs to be optimized for visibility.” Then I visit the site and, as soon as the homepage loads, I see that\u2019s not quite the case. Unclear messaging, messy layouts, poor design choices \u2026 I’ve seen it all.<\/p>\n
<\/a><\/p>\n What you might not realize is the bottom-line impact your homepage design can have, good and bad. The homepage is usually where leads and customers get their first look and impression of your business. It’s a digital representative, acting on behalf of your business to introduce your brand, products, and services.\u00a0<\/p>\n In this guide, I\u2019ll share best practices for homepage design along with brilliant homepage design examples that have implemented them.<\/p>\n Table of Contents<\/strong><\/p>\n Homepage Design Best Practices<\/a> <\/a> <\/p>\n Through trial and error (and a whole lot of website analytics<\/a> ), I\u2019ve developed a set of homepage design<\/a> best practices that consistently deliver results. The goal is to capture attention at the first page load, while also leaving a lasting impression that encourages visitors to return and take action.<\/p>\n The most important part of your homepage lies above the fold (also known as the \u201chero\u201d section). That means everything that a visitor sees when they first load the page, and before they start to scroll.<\/p>\n I spend a lot of time carefully crafting this section, from the layout and background to the copy. Here are some things I always make sure to have in place in the homepage hero:<\/p>\n Consistent brand identity<\/a>, from colors to tone of voice These are the basics, but there are other important elements to think about.<\/p>\n For example, I always try to test the headline in the hero section over time. I use different variations and see which impacts website metrics<\/a> like Time On Page, Scroll Depth, or Bounce Rate.<\/p>\n For the call-to-action, I might use a button that takes the visitor to a contact or demo page. Sometimes, I\u2019ll embed a form right within the hero to remove the extra step.<\/p>\n The most important factor is stating what your business provides so the user knows where they\u2019ve landed. I always try to combine the product or service of the business with a user benefit to encourage visitors to learn more.<\/p>\n For example, an online clothing store might write \u201cComfortable Clothing for Parents on the Go\u201d with a \u201cShop Now\u201d call-to-action button. The user then knows:<\/p>\n This is an online store for day wear I have two main focus points when it comes to writing your homepage copy:<\/p>\n Write for<\/em> your target audience Many companies I work with believe they should focus solely on their brand and products on their homepage, with little to no content beyond that. But if you\u2019re not writing with the target audience in mind, the messaging won\u2019t resonate, and visitors will disengage.<\/p>\n Taylor Shanklin<\/a> , CEO and founder of Barlele, a branding strategy and web design agency, says when designing a homepage, you should start by creating a clear list of problems your target audience has and the solutions you offer for those problems.<\/p>\n \u201c Once you have that really well defined, it is easier to design the website interaction journey in a way that quickly and clearly communicates how you are the best company to provide a solution to their problem.\u201d<\/em><\/p>\n Tone matters, too. I research my target audience’s<\/a> behaviors, preferences, needs, and challenges. Those findings guide the language and tone I use in my homepage elements. My goal is to speak in terms they use daily and avoid confusing them with technical jargon.<\/p>\n Pro tip: <\/strong>Head to forums and online communities for advice and feedback.<\/p>\n If you\u2019re unsure what problems your target audience has or how they speak about the solutions your business provides, head to places like relevant subreddits or other online spaces. Check out discussion threads for insight into their needs and write your homepage copy accordingly.<\/p>\n Your homepage must clearly explain your unique selling proposition (USP)<\/a>. That includes:<\/p>\n What makes the products, services, and brand unique I already spoke about your hero design and copy above. But don\u2019t forget visual elements, too. Use consistent brand design across your colors, fonts, and graphics. Consider adding an explainer video or customer testimonials that hone in on your USP.<\/p>\n For example, HubSpot\u2019s USP is perfectly captured in the homepage subheading: \u201cUnite marketing, sales, and customer service on one AI-powered customer platform that delivers results fast.\u201d<\/p>\n As you move through your homepage design, outline this in a logical way to guide visitors through your offerings. The order or layout might look something like this:<\/p>\n Hero section Leave plenty of whitespace between elements and sections to let the information stand out.<\/p>\n Pro tip: <\/strong>Use color or animation to enhance your homepage design.<\/p>\n Consider contrasting colors in your palette or simple animations to focus attention on your USP.<\/p>\n In 2024, mobile devices accounted for 67.3% of website traffic<\/a>. When I\u2019m in a website builder or Content Management System<\/a> (CMS), the default view is usually desktop. So, I know it\u2019s easy for the tablet or mobile view to feel like a secondary priority.<\/p>\n But that\u2019s where most of your visitors are going to see the website, especially if you\u2019re running a direct-to-consumer business.<\/p>\n How do I optimize a homepage for multiple devices<\/a>? It depends on the platform a customer uses to manage the website, but here are some fundamentals:<\/p>\n I use a responsive design<\/a> that automatically adjusts the layout to fit the screen of any device. Avoiding slowing your page is especially important. Paige Arnof-Fenn<\/a>, founder and CEO of marketing network Mavens & Moguls, says that if your website doesn\u2019t load in 3 seconds or less, \u201cyour users will go somewhere else, and the opportunity will be lost.\u201d<\/em><\/p>\n Pro tip: <\/strong>I always fully test a website\u2019s responsiveness on multiple devices. It might look good on mobile, but grab a tablet and use a large desktop monitor to double-check the site is usable everywhere.<\/p>\n I know a potential customer getting in touch or making a purchase via your website is a top priority. However, when reviewing your homepage design, I recommend considering what a customer might want to do now, rather than what you would like them to do.<\/p>\n Not everyone buys in the same way, and website visitors often like options.<\/p>\n Let\u2019s say I\u2019m working on the homepage layout and design for a construction company. I\u2019ll include a call to action<\/a> to get in touch or book a consultation, of course. But I might also include a form to access a cost calculator for home renovations. Multiple CTAs keep visitors engaged and provide other ways for you to capture their contact details to nurture them further through other channels like email marketing<\/p>\n Other CTA options include things like:<\/p>\n Signing up for a free trial Homepages with multiple CTAs act as a bridge between interest and conversion.<\/p>\n Here are some quick tips I keep in mind to maximize the effectiveness of my CTAs.<\/p>\n I position them prominently on the homepage, with the first one easily visible in the hero without scrolling. Pro tip: <\/strong>Don\u2019t go overboard. too many CTAs can create visual clutter on your homepage.<\/p>\n Don\u2019t overload your homepage with too many CTAs. Consider one or two per section of your homepage. The goal is for them to be easy to find, not overpowering.<\/p>\n One of my pet peeves is seeing inconsistent design elements on a homepage. It shouldn\u2019t feel like the visitor is seeing a completely different website from one section to the next. You\u2019d be surprised how much that comes down to the little things.<\/p>\n Staying on brand is all about cohesion throughout your website, but also on individual pages like the homepage. Consistency builds a strong visual identity that visitors can recognize and remember.<\/p>\n For me, that covers:<\/p>\n Making sure I place the logo in the main navigation so it\u2019s visible on the homepage at all times Pro tip: <\/strong>It\u2019s totally acceptable (and even typical) to use a different font for headings and subheadings than your paragraph text. I might use a bold, fun font for headings. But for paragraph text, I always lean on something very clean and readable.<\/p>\n This tip applies whether you\u2019re a local business, serve multiple regions, or operate internationally.<\/p>\n For local businesses like restaurants or home improvement services, I always recommend highlighting the location prominently. People like to know that providers live and operate in the same community they do, and it helps improve your visibility in places like Google Search. I might add the town or county\u2019s name to the hero heading, for example, or embed a map on the homepage to help people find a brick-and-mortar location.<\/p>\n Regional or international businesses have other things to consider, like:<\/p>\n Do your products or services vary from one location to another? Let\u2019s say I\u2019m working on the site for a franchise business, for example. It may be a national chain, but the customers want to know what\u2019s available in their area. So, I might include a \u201cLocate Store\u201d CTA in the homepage hero to take users directly to the most relevant sub-website or location page.<\/p>\n Similarly, I\u2019ve worked on international websites that need to serve the content in multiple languages. One site even needed completely different content for homepages in different countries because they offer different services in each.<\/p>\n Like all homepage design considerations, it\u2019s all about the user and making their journey as frictionless as possible.<\/p>\n Pro tip: <\/strong>If I need to serve a website in different languages but I\u2019m tight on time and budget for translating pages, I often use paid tools that automatically translate content and create language-specific variations of the homepage.<\/p>\n I\u2019ve spent a lot of time on homepage designs previously, only to be disappointed by the results, such as low conversion rates. But I\u2019ve learned over time that analytics are crucial to avoiding and correcting homepages that aren\u2019t driving results.<\/p>\n Many website building platforms like HubSpot come with built-in analytics to help you see things like:<\/p>\n How many visitors the homepage is getting I also usually create and connect a Google Analytics account to provide more detailed information or the ability to drill down into important metrics a bit further.<\/p>\n Keeping an eye on analytics monthly or quarterly means I can begin pinpointing areas for improvement. For example, I might decide to change the hero CTA on the homepage and see if that leads to more conversions.<\/p>\n Pro tip:<\/strong> Other tools allow you to see how users interact with your homepage by recording their visits into video clips that you can watch, or by showing heatmaps to determine where users scroll and click the most. I often use Microsoft Clarity<\/a> for this purpose as it\u2019s free, but there are more advanced paid tools available, too.<\/p>\n <\/a> <\/p>\n I\u2019ve shared my personal best practices for website homepage design. Now, let\u2019s take a look at some of the best real-world homepage examples that put these best practices into action.<\/p>\n There might be a bit of bias here since it’s our website, but HubSpot is one of the best examples of good homepage design.<\/p>\n The background visuals are strong, it provides multiple CTAs, and the layout stays super clean while still fitting in feature explanations and plenty of social proof.<\/p>\n As Garry West<\/a>, director at Imagefix, a design and digital marketing agency, says, social proof tells potential customers and visitors that a company \u201cisn’t just making promises <\/em>\u2014 it delivers for others like them.\u201d<\/em><\/p>\n HubSpot\u2019s homepage also uses lots of small animations and microinteractions to keep users scrolling and learning more without overwhelming the design.<\/p>\n What I love: <\/strong>I love the subtle animation in the hero header. The final word in the sentence scrolls through terms like \u201cgrow,\u201d \u201cscale,\u201d and \u201cretain\u201d to communicate the all-in-one power of the platform.<\/p>\n Source<\/em><\/a><\/p>\n Barkbox is a subscription service for monthly toy and treat packages for dogs. On their homepage, they combine real visuals of dogs with cute graphics and cartoons to explain the service.<\/p>\n Alongside cohesive design, they use a strong brand voice in the copy, complete with dog-related puns, while maintaining clear messaging.<\/p>\n What I love: <\/strong>Social proof can be tricky to come by when your end user communicates in tail wags rather than in writing. But Barkbox still embeds customer stories on their homepage, showing some of their canine customers enjoying the treats and toys from their packages.<\/p>\n Source<\/em><\/a><\/p>\n A24 Films takes a unique approach to its homepage engagement, which works quite beautifully.<\/p>\n I think this is a great example of how to lean on visuals to communicate, rather than a text-heavy homepage. A24 uses a simple layout, with each section containing a striking image and a simple subheading to direct users to podcasts, interviews, merchandise, or membership.<\/p>\n What I love:<\/strong> There are no fancy bells and whistles on the A24 website. Everything is focused on clear calls-to-action and giving each one plenty of space to stand out.<\/p>\n Source<\/em><\/a><\/p>\n Pixelgrade provides WordPress themes for people building WordPress websites.<\/p>\n They use visuals right within the hero to showcase examples of their themes, before highlighting the benefits of their themes, interspersed with customer testimonials further down the page.<\/p>\n Color is used liberally but consistently to add style without overwhelming the user, with lots of white backgrounds and contrasting element backgrounds<\/p>\n What I love: <\/strong>The simple design and the color combination that makes the above-the-fold CTA stand out is beautifully done.<\/p>\n Source<\/em><\/a><\/p>\n The Chipotle homepage uses tons of background video. That includes close-up food shots in the hero, and video background where you\u2019d usually expect to see images in modular sections further down the page.<\/p>\n It gives the whole page movement and life to reflect the fun atmosphere customers can expect in their many locations.<\/p>\n What I love: <\/strong>Some brands think homepages have to be static or only update them once in a while. Chipotle features upcoming events and current offers right on their homepage to drive interest among both new and loyal customers.<\/p>\n Source<\/em><\/a><\/p>\n Spotify is an interesting one. They used to have a fairly standard, static homepage with a CTA to sign up to the platform. Now, when you open the site, the homepage looks like you\u2019re already signed in, even if you\u2019re not yet a user. Every element on the page opens up a path to conversion, leading to a sign-up opportunity.<\/p>\n It gives new visitors a snapshot of what the app looks like and they use the space to show key features like playlists, podcasts, and trending items.<\/p>\n What I love: <\/strong>Instead of generic text, Spotify uses a \u201cWhat do you want to play?\u201d placeholder in the search bar. It\u2019s the perfect opening for new users to find something that will instantly engage them.<\/p>\n Source<\/em><\/a><\/p>\n I\u2019ve worked with a few coaches and individual consultants, and it can be tricky to nail down a personal brand. Future Current does this beautifully while still finding space to place founder Melyssa\u2019s story front and center on the homepage.<\/p>\n The homepage uses a simple but cohesive combination of colors and visuals to instill the sense of calm and \u201cinner knowing\u201d that Melyssa\u2019s services are based on.<\/p>\n What I love: <\/strong>Future Current focuses on the target audience all throughout the homepage, highlighting what they can gain from working with the company and providing CTAs for their free community space.<\/p>\n Source<\/em><\/a><\/p>\n Digiday is an online trade publication geared towards digital marketing and media professionals. Since the site is almost exclusively focused on publishing and promoting content, it uses a typical news media layout for the homepage.<\/p>\n From \u201cLatest News\u201d to topic-based rows as users scroll, Digiday ensures anyone in the industry can find something interesting and useful to engage with on the homepage.<\/p>\n What I love: <\/strong>At the very top of the homepage is a banner promoting content for \u201cDigiday+ Member Exclusives.\u201d If you\u2019re running a content-based site and finding it challenging to monetize, small CTAs like this can help nurture free users into paid subscribers.<\/p>\n Source<\/em><\/a><\/p>\n Evernote’s homepage will feel like a beacon of hope if your desk is a warzone of sticky notes like mine. The headline \u201cYour second brain\u201d is enough to make me want to try it immediately.<\/p>\n The design stays true to the promise of organization with a simple layout and graphics. The CTA, with its sleek black color against the white space, is impossible to miss as well.<\/p>\n What I love<\/strong>: The primary visual is an image of Evernote in action. I can almost see my own to-do lists and notes neatly organized within the app. It’s a powerful image that fuels a desire to get started and experience that organization firsthand.<\/p>\n Source<\/em><\/a><\/p>\n Charities and non-profits need to be more heavily CTA-focused than many other organizations. Donations are the primary goal of the website, and charity: water does an excellent job of this by placing a donation payment form right within the homepage hero.<\/p>\n Users can enter an amount and donate with as little friction as possible. Meanwhile, the rest of the homepage focuses on driving home the mission behind the organization with beautiful visuals and several other methods through which visitors can donate.<\/p>\n What I love: <\/strong>charity: water uses an extensive navigation menu for users to discover more, so they don\u2019t clutter the homepage with too many sections. It keeps the focus purely on donations towards their important cause.<\/p>\n Source<\/em><\/a><\/p>\n Medium\u2019s homepage is another brilliant example of less is more. It uses simple messaging on a minimalist background that communicates what the brand is all about and the key value proposition.<\/p>\n This is followed by a prominent and action-oriented CTA that invites me to take the next step. By minimizing messaging, they lean into their \u201cHuman stories & ideas\u201d headline and create curiosity to drive clickthroughs.<\/p>\n What I love: <\/strong>Unique CTA button text is one of my favorite things to try on websites. I love the \u201cStart reading\u201d CTA text on Medium\u2019s homepage.<\/p>\n Source<\/em><\/a><\/p>\n Kind is a snack brand that centers itself around kindness in every aspect of its vision and products, from being kind to the environment to your own individual health.<\/p>\n The homepage seamlessly weaves this mission and brand values into a narrative, always featuring high-quality product visuals in the mix.<\/p>\n What I love: <\/strong>Getting the right balance of color can be difficult. Kind achieves this by using the bright, primary colors of their brand as simple backgrounds in each section on the homepage. It gives life to the page without being overwhelming.<\/p>\n Source<\/em><\/a><\/p>\n Happy Money\u2019s homepage grabs my attention with a positive and emotionally charged message that promises you won\u2019t be just another number with the company.<\/p>\n The color scheme and graphics play into this humanized feel to drive home the idea of trust and approachability. Below the fold, the content is well-organized to keep visitors scrolling by answering questions and providing more encouragement with social proof.<\/p>\n What I love<\/strong>: Many financial services brands opt for dark colors and simple designs. But Happy Money leans into their unique brand values with playful colors and visuals.<\/p>\n Source<\/em><\/a><\/p>\n Tesla is a brand known for its innovation and futuristic products. Rather than using excessive copy on the homepage, they let the vehicles speak for themselves with a wealth of visuals.<\/p>\n The hero utilizes a scrolling carousel to showcase various models in diverse environments. Hero CTAs, which give users options to \u201cOrder Now\u201d or \u201cLearn More,\u201d demonstrate how you can cater to different stages of the buying journey above the fold.<\/p>\n What I love<\/strong>: Further down the homepage, Tesla embeds an interactive global map of all Tesla Superchargers and Destination Chargers around the world. It\u2019s a clever way to get ahead of any potential objections in relation to electric vehicles.<\/p>\n Source<\/em><\/a><\/p>\n The Thrive Market is another example of a website that gets straight to the point. The homepage immediately asks me a question, encouraging immediate engagement and moving me one step closer to conversion.<\/p>\n The page features vibrant images of wholesome foods and natural products with clear, straightforward text promising you don\u2019t have to break the bank to eat well.<\/p>\n What I love: <\/strong>I love the video background on the hero. While video backgrounds aren\u2019t unique these days, Thrive Market uses them to show different products in different scenarios. From snacks in lunchboxes to home-cooked pizzas, it allows users to visualize the day-to-day scenarios where the product would be convenient.<\/p>\n Source<\/em><\/a><\/p>\n Security.org positions itself as the ultimate resource for all things DIY digital security. The homepage encourages visitors to do it themselves with Security.org\u2019s help.<\/p>\n Additionally, the page features a clear, uncluttered layout with ample white space surrounding the text and between elements. This ensures everything is easy to read and find.<\/p>\n What I love<\/strong>: Security.org<\/a> is a super niche website, focusing purely on customer education around home security. They make this clear right from the hero header copy to avoid confusing users about the purpose of the site.<\/p>\n Source<\/em><\/a><\/p>\n Carmax is an online marketplace for used cars, and it keeps it very simple in terms of design. After the bright, fun background image in the hero, it relies on lots of whitespace and minimalism throughout the rest of the page.<\/p>\n Alongside CTAs to explore used cars, the homepage takes visitors on a journey through customer testimonials, resources, and multiple search options.<\/p>\n What I love<\/strong>: Right below the fold is a simple calculator for visitors to see what price point they should aim for while browsing the site.<\/p>\n Source<\/em><\/a><\/p>\n Coursera is another example of a content-heavy website that caters to a diverse range of target audiences. As an online training marketplace, it uses multiple sections throughout the homepage to ensure anyone who lands on the site can find their way to a suitable course or category.<\/p>\n By grouping courses into specific job functions, learning paths, and career stages, the homepage directs the user to the most relevant journey.<\/p>\n What I love:<\/strong> Rather than focusing on a single CTA, the homepage hero scrolls through different offers with beautiful but distinct graphics and color combinations.<\/p>\n Source<\/em><\/a><\/p>\n When you\u2019re marketing an in-person experience, your website homepage can become a first touchpoint for what users can expect during their visit.<\/p>\n The Exploratorium in San Francisco uses real footage for a background video in the hero, so users can picture themselves at the attraction as soon as they land on the site.<\/p>\n Throughout the rest of the page, they use sections to promote upcoming special events and reservations for school field trips to guide the user to the right place.<\/p>\n What I love: <\/strong>The Exploratium has a chatbot embedded on the homepage and throughout the site to help visitors easily take action around memberships and reservations.<\/p>\n
\n Brilliant Homepage Examples To Inspire You<\/a> <\/p>\nHomepage Design Best Practices<\/h2>\n
1. First impressions and next steps happen in the hero section.<\/strong><\/h3>\n
\n Sharp, clear visuals<\/a> without cluttering the space
\n A punchy headline that encapsulates the key message of the business
\n Very brief paragraph text underneath the headline to provide more detail
\n A strong call-to-action <\/p>\n
\n It\u2019s designed with them in mind (busy parents)
\n The unique selling point is comfort <\/p>\n2. Write for your target audience.<\/strong><\/h3>\n
\n Write like<\/em> your target audience <\/p>\n3. Use design to showcase your unique selling proposition.<\/strong><\/h3>\n
\n Why they\u2019re superior or different from the competition <\/p>\n
\n Brief brand story speaking to the customer about why you\u2019re the best choice for them
\n Section on your products or services with links to other pages for more detail
\n Customer testimonials
\n Final call-to-action banner <\/p>\n4. Optimize your webpage for multiple devices.<\/strong><\/h3>\n
\n I prioritize mobile usability, so I use clear and concise navigation bars and menus, large tap-friendly buttons, and larger font-size text.
\n I hide some elements on the mobile version of a site if they\u2019re going to clutter the layout or cannot re-size responsively.
\n I avoid elements like flash banners, bulky animations, and pop-ups that can overload mobile screens, slow page loading times, and cause higher bounce rates. <\/p>\n5. Include multiple calls-to-action (CTAs).<\/strong><\/h3>\n
\n Exploring a specific product category
\n Downloading a valuable resource
\n Contacting your sales team <\/p>\n
\n I use design elements like contrasting colors or images to make them stand out.
\n I use strong verbs and action-oriented language to compel action. Verbs like get, start, join, and discover are powerful because they convey both action and outcome. <\/p>\n6. Stay on brand.<\/strong><\/h3>\n
\n Using the brand\u2019s color palette for text, backgrounds, icons, graphics, and buttons.
\n Using the same font for all headers and all paragraph text.
\n Maintaining a consistent tone, which means avoiding a casual tone in one area and a formal tone in another. <\/p>\n7. Localize your homepage content.<\/strong><\/h3>\n
\n Do your customers speak different languages depending on where they\u2019re visiting the site?
\n Are there multiple office or store locations to consider? <\/p>\n8. Pay close attention to your website analytics.<\/strong><\/h3>\n
\n How long visitors are spending on the page
\n Whether they\u2019re taking action like clicking buttons or visiting other pages
\n How many conversions the homepage and overall site is driving <\/p>\nBrilliant Homepage Examples To Inspire You<\/h2>\n
\n1. <\/strong>HubSpot<\/a><\/strong>
\n<\/h3>\n\n\n2. <\/strong>Barkbox<\/a><\/strong>
\n<\/h3>\n\n\n3. <\/strong>A24 Films<\/a><\/strong>
\n<\/h3>\n\n\n4. <\/strong>Pixelgrade<\/a><\/strong>
\n<\/h3>\n\n\n5. <\/strong>Chipotle<\/a><\/strong>
\n<\/h3>\n\n\n6. <\/strong>Spotify<\/a><\/strong>
\n<\/h3>\n\n\n7. <\/strong>Future Current<\/a><\/strong>
\n<\/h3>\n\n\n8<\/strong>. <\/strong>Digiday<\/a><\/strong>
\n<\/h3>\n\n\n9. <\/strong>Evernote<\/a><\/strong>
\n<\/h3>\n\n\n10. <\/strong>charity: water<\/a><\/strong>
\n<\/h3>\n\n\n11. <\/strong>Medium<\/a><\/strong>
\n<\/h3>\n\n\n12. <\/strong>Kind Snacks<\/a><\/strong>
\n<\/h3>\n\n\n13. <\/strong>Happy Money<\/a><\/strong>
\n<\/h3>\n\n\n14. <\/strong>Tesla<\/a><\/strong>
\n<\/h3>\n\n\n15. <\/strong>Thrive Market<\/a><\/strong>
\n<\/h3>\n\n\n16. <\/strong>Security.org<\/a><\/strong>
\n<\/h3>\n\n\n17. <\/strong>Carmax<\/a><\/strong>
\n<\/h3>\n\n\n18. <\/strong>Coursera<\/a><\/strong>
\n<\/h3>\n\n\n19. <\/strong>The Exploratorium<\/a><\/strong>
\n<\/h3>\n\n\n20. <\/strong>Italic<\/a><\/strong>
\n<\/h3>\n\n