When I started my journey as a freelance writer, I struggled with writing introductions. I\u2019d often find myself diving into the main body of the article and even wrapping up the conclusion before circling back to the beginning.<\/p>\n
<\/a><\/p>\n The pressure to craft an attention-grabbing opening was overwhelming, and I\u2019d spend days trying to figure out the right angle. The reason is that intros have to be compelling enough to make readers continue.<\/p>\n They have to make a good first impression.<\/p>\n Compelling readers to read the article is an art form in itself. And if you don\u2018t do it well, you\u2019re missing out on potential subscribers, leads, and customers.<\/p>\n In this post, I’ll share some simple techniques that helped me write powerful introductions that turn casual browsers into readers. Article introductions matter, and here\u2019s how you can make yours count.<\/p>\n Table of Contents<\/strong><\/p>\n How to Start an Introduction <\/a> <\/a> <\/p>\n Writing a compelling introduction<\/a> is crucial for grabbing your reader\u2019s attention and setting the tone for your entire article.<\/p>\n While there are many approaches you can take to your introduction, here are three common but effective ways to start an intro that captivate your audience from the very first sentence:<\/p>\n Starting with a quote can immediately engage your readers by introducing a voice or perspective that resonates with the theme of your article.<\/p>\n Whether it\u2019s a famous quote, a line from a relevant book or movie, or a statement from an industry expert, a well-chosen quote can lend authority and context to your topic. It can also spark curiosity, encouraging readers to think about how the quote connects to the content that follows.<\/p>\n In the article, The Hidden Costs of Hobbies and Side Projects<\/a>,<\/span> the author, Sam, starts with an anonymous quote: \u201cYou have to sacrifice in life, or your<\/em> life will become the sacrifice<\/em>.\u201d<\/p>\n\n While the article’s title is somewhat worrying, the quote does intensify the ominous feeling readers will likely develop as they examine their own lives to see what their hobbies and side projects might be costing them and how detrimental these costs are to their overall well-being.<\/p>\n Another example of how quotes multiply the impact an article intro has on readers is this one in an article about the three deep books that rewired his mind<\/a>.<\/p>\n\n While the quote is not the first sentence in the intro, it does appear quite early: \u201cWe question all our beliefs except the ones we really believe in\u201d<\/em> by Orson Scott.<\/p>\n This quote carries emotional weight, provoking thought and stirring curiosity in readers. It makes them want to find out the titles of these books, how exactly they rewired the author\u2019s worldview, and if the books can help them question their own deeply held beliefs.<\/p>\n Setting a scene at the beginning of your article can draw readers into a specific moment, place, or situation. This method is particularly effective for creating a vivid mental image that makes the topic more relatable and engaging.<\/p>\n By painting a picture with your words, you invite your readers to step into the scenario and experience it alongside you, which can make your content more impactful and memorable.<\/p>\n Here\u2019s an article titled Your OKRs Aren\u2019t OKRs<\/a>. <\/em>While business-related articles can be boring and monotonous, the author of this one infuses life and color into the piece by starting with a scenario.<\/p>\n\n This scenario activates readers\u2019 imagination, allowing them to \u201csee\u201d the context of the piece before consuming the main content.<\/p>\n It\u2019s also written in a way that readers will likely be able to relate, especially as the author discusses their own former dislike for Objectives and Key Results<\/a> (OKRs), showing that it\u2019s something of a universal experience for managers.<\/p>\n When you set a scene, you\u2019re not just describing a situation \u2014 you\u2019re creating an atmosphere that evokes emotion.<\/p>\n Whether it\u2019s tension, excitement, nostalgia, or calm, the scene you set can influence how readers feel as they begin reading. This emotional connection makes them more invested and more likely to continue reading.<\/p>\n Pro tip: <\/strong>Whenever I have a relevant personal or work experience to share (that relates to my article topic), I like to use my experience as the intro (as I did in this article). But instead of swapping one for the other, you can combine a fictional scenario with an anecdote to create a stronger impact.<\/p>\n Starting your introduction with a statistic or fun fact is a powerful way to grab attention by surprising your readers or providing them with a piece of information they might not have known.<\/p>\n This approach can quickly establish relevance and credibility, especially when the statistic or fact directly relates to the problem or topic your article addresses. It also encourages readers to think critically about the subject, making them more invested in learning more.<\/p>\n In this article about the benefits of eye contact<\/a>, the author referenced a study by Intelligent.com that shows that over 50% of employers interpret a struggle to make eye contact as nervousness or a lack of confidence.<\/p>\n\n This statistic achieves two things in this article. First, it educates readers who were not aware of this fact. Those who struggle to make eye contact, especially in interviews, will want to read the article till the end to figure out how to fix this issue and increase their chances of finding a job.<\/p>\n Second, it lends credibility to the piece and, by extension, the author. Instead of the author simply saying that not making eye contact can lead others to think one is nervous or lacks confidence, they find and reference an actual study to prove their point and emphasize the importance of eye contact in conversation.<\/p>\n Readers will more readily believe the study and other articles by the same author as they\u2019ve seen that the author doesn\u2019t pull claims out of thin air.<\/p>\n Fun facts might not be based on surveys, but using them in your intros is a, dare I say, fun way to quicken readers\u2019 interest in your piece. The caveat is they have to be relevant to the topic you\u2019re discussing.<\/p>\n Take, for example, this fun fact in the intro of an article titled, How Writing Makes The Invisible Visible (And Using This to Connect to Things Far Bigger)<\/a>. <\/em><\/p>\n\n The author uses the fact that octopuses can taste things (and thus, sample their environment) with their tentacles to draw a parallel to how writing can help folks \u201cturn our complex worlds into structured language.\u201d<\/p>\n Sure, this fun fact is great to learn, but it also provokes curiosity and helps readers think critically about the topic.<\/p>\n <\/a> <\/p>\n I\u2019m a big fan of short sentences. I love them because people can understand them easily. There’s great value in short sentences that are readable, digestible, and punchy.<\/p>\n\n Writers often get so caught up in the pressure of a good intro that they deliver long, run-on sentences. The problem with these sentences is that they make readers work hard, which isn\u2019t a great incentive to keep reading.<\/p>\n While the length of an introduction can vary, it\u2019s best to aim for brevity with up to three short paragraphs. Using AI tools like our Paragraph Rewriter<\/a> tool can help make your paragraphs more impactful and concise.<\/p>\n Readers are impatient to get to the meat of the article, so don’t bury the lede deep in your article \u2014 cut to the chase.<\/p>\n A good example of a short intro is this one by Pablo Srugo for his article titled \u201cI Was Supposed To Be a Millionaire at 25 \u2026 Instead, I Went Bankrupt<\/a>.\u201d<\/em> The intro is just three sentences long and adequately complements the attention-grabbing headline, prompting readers to continue.<\/p>\n\n Another one is this listicle explaining the top 15 software development trends<\/a>. The intro quickly explains why software developers must be aware of these trends and segues right into said trends.<\/p>\n\n You\u2018ve probably heard advice like “Create a hook” and “Grab the reader\u2019s attention.” But what kind of stuff actually grabs someone’s attention?<\/p>\n The trick is to say something unexpected \u2014 something that catches the reader off guard.<\/p>\n This could be a personal story that\u2019s relatable yet surprising, a question that challenges assumptions, compelling data that shifts perspectives, or a scene-setting sentence that transports the reader into a different context.<\/p>\n Think about it \u2014 your reader has already clicked on the headline. So, they\u2019re interested in your topic. But now, you have to reel them in a little further.<\/p>\n If your very first sentence is interesting enough to make people want to read the next one, then you’ve done a good job.<\/p>\n For example, this intro for an article titled \u201cAbsurdism: The Philosophy That Changed My Mindset<\/a>\u201d<\/em> starts off with a thought that many people struggle with: Nothing good is going on in my life. <\/em><\/p>\n\n While this is a shocking way to start an article, it does communicate to readers that the author has been in their shoes and understands what they\u2019re going through. And so, people who had never heard of absurdism before would be interested in continuing the article to see if there\u2019s anything in it for them.<\/p>\n Here\u2019s another example of a great intro, except this one<\/a> sets the scene with a fictitious character named George, a recruiter whose job is to sort through thousands of resumes for new job openings.<\/p>\n\n This scene helps readers picture an environment in which they\u2019re key players. In this case, the character they\u2019re relating to isn\u2019t George but the candidates whose resumes get stuck in the Applicant Tracking System (ATS) and who wait for a response that will never come.<\/p>\n George\u2019s character provides the necessary context for candidates to understand what goes on at the other end of their application once they\u2019ve sent it.<\/p>\n You only have a few seconds to make a strong impression in your introduction, so use that time wisely.<\/p>\n While repeating the title of your article in the opening sentence might seem like a natural way to start, it\u2019s actually a wasted opportunity. Your reader has already seen the title and clicked on it because it intrigued them. Now, they\u2019re looking for something more.<\/p>\n Instead of reiterating the headline, use your introduction to reinforce the promise made by the title and set the stage for the rest of the article.<\/p>\n This is your chance to expand on the topic, provide context, and highlight the value your content will bring.<\/p>\n The word \u201cyou\u201d is a powerful word.<\/p>\n It tells the reader that you, the author, are writing the article with them <\/em>in mind. You empathize with them, you care about them, and you want your piece to resonate with them.<\/p>\n It’s a simple trick that establishes a crucial connection with your reader. It can transform a piece of writing from a distant, impersonal narrative into a conversation that resonates with the reader on a deeper level.<\/p>\n I\u2019m using this technique in this article itself.<\/p>\n After discussing my experience struggling to write introductions, I explained to you, my readers, why knowing how to write compelling introductions is important and how these techniques will help you<\/em> write better intros.<\/p>\n As you craft your introduction, guide your readers by letting them know what they can expect from the rest of your article. What will you be covering? What will the reader learn? How will this help them? <\/em><\/p>\n\n By answering these questions in your intro, you set clear expectations and help your audience navigate your content. They might just jump to the section they\u2019re most interested in or read the whole thing. Here are a few examples:<\/p>\n \u201cYou\u2019re about to find out why sea turtles always lay their eggs on the beach.\u201d But you don\u2019t always have to be so explicit. Sometimes, a well-placed question is enough to help readers infer that you\u2019re about to give them some good information or tips in the article.<\/p>\n Here\u2019s an example of this from a business article about handling a low performer<\/a>:<\/p>\n\n After explaining how managers often inherit team members they didn\u2019t hire, and some don\u2019t meet the company\u2019s expectations, the author asks, \u201cSo what should you do when faced with an underperforming team member?\u201d<\/em><\/p>\n The presence of this question implies that the author will answer it in the main body of the article, so readers know to look forward to it.<\/p>\n It may be obvious to you <\/em>why your article is important to your readers, but it\u2019s up to you to emphasize its value and put it in context.<\/p>\n For instance, say you\u2019re writing an article about TikTok written for a marketing audience. You could lead with a surprising TikTok stat about its user base. Here\u2019s an example:<\/p>\n \u201cIn the past two years, TikTok\u2019s user base has grown by 15% while other platforms are seeing stagnant or declining engagement. This suggests that marketers may want to pay more attention to this short-form video platform.\u201d<\/p>\n In two sentences, you\u2019ve presented an interesting tidbit and explained why it matters.<\/p>\n Take the introduction to this article. You’ll recall the following sentence: \u201cAnd if you don\u2018t do it well, you\u2019re missing out on potential subscribers, leads, and customers.<\/em>\u201d<\/p>\n My goal here was to connect the topic of blog post introductions to a business\u2019s bottom line.<\/p>\n This article by Rakia Ben Sassi about starting a YouTube channel<\/a> does something similar:<\/p>\n\n She sets the stage by describing the fear, excitement, and uncertainty people feel when starting a YouTube channel. Then, she talks about her credentials and why readers should trust her opinion (she launched her own channel three years ago).<\/p>\n Then, she explains why the article is important: It\u2019s to help readers who are starting a new channel or trying to scale an existing one.<\/em><\/p>\n Everyone in every field has their own set of problems. You should have some listed already from when you created your buyer personas<\/a>.<\/p>\n Addressing a specific concern or problem your readers face is a powerful way to engage them right from the start.<\/p>\n By acknowledging their challenges, you show empathy and immediately establish the relevance of your content. People want to solve their problems, and articles that explain how to do this will help you earn readership.<\/p>\n\n For example, if you\u2019re writing an article explaining how digital marketers can keep up with the ever-evolving digital landscape, you could say: \u201cFeeling overwhelmed by the constant changes in digital marketing? You\u2019re not alone. In this article, we\u2019ll explore strategies to help you stay ahead without burning out.\u201d<\/em><\/p>\n This empathetic approach helps you build trust and credibility, as it demonstrates your understanding of your readers\u2019 needs. When you tap into the reader’s problem-solving mindset, they\u2019re motivated to continue reading in search of solutions, making your content more impactful and memorable.<\/p>\n Many people will tell you that you need to write a story in the introduction to captivate your audience. Stories can be a powerful tool to draw readers in<\/a>, as they naturally spark curiosity and create an emotional connection.<\/p>\n However, there are both good and bad ways to use storytelling in your introductions. The key is to tell a concise, relevant, and compelling story that piques your readers\u2019 interest without overwhelming them with too much detail.<\/p>\n While it\u2019s tempting to delve into a long and intricate story, remember that an introduction aims to grab attention quickly and set the stage for what\u2019s to come. A long-winded story can lose readers along the way, diminishing the impact of your article.<\/p>\n If you choose to begin your article with a story, consider withholding the conclusion of that story until later in the article or even until the very end. By delaying the resolution, you create a narrative thread that weaves through your article, maintaining your readers\u2019 interest as you build up to the story\u2019s conclusion.<\/p>\n For example, say you\u2019re writing an article about overcoming challenges in entrepreneurship.<\/p>\n If you\u2019re an entrepreneur yourself, you might start with a short anecdote about a time you faced a significant setback in your entrepreneurial journey.<\/p>\n Describe the struggle you faced and how it seemed insurmountable at the time, but don\u2019t reveal how you overcame it just yet.<\/p>\n Instead, use the story to illustrate the theme of resilience and promise your readers that you\u2019ll explore how you turned things around later in the article.<\/p>\n When journalists begin a news story, they often give readers an eye-catching stat or fact about what’s going on.<\/p>\n\n As a blogger or any type of writer, a really interesting stat or fact will draw your reader in and show them why your topic is really important.<\/p>\n For example, say you’re a plumber writing a blog post on pipe replacement. You might pull in more readers if you start a post by explaining how frequently old pipes burst in the winter.<\/p>\n Or, if you\u2019re writing an article showing folks how to spend more time reading instead of scrolling their phone screens<\/a>, you can start by sharing statistics on how many hours young people spend on their phones daily. Like this:<\/p>\n\n If readers see that this is a common issue that others face, they might keep reading to learn how they can avoid it.<\/p>\n <\/a> <\/p>\n ChatGPT\u2019s instant and massive popularity in late 2022 heralded serious discourse about using generative AI to write content.<\/p>\n While there are some polarizing opinions on how generative AI should be used, there\u2019s no denying that AI tools like ChatGPT<\/a>, Jasper<\/a>, and Copy.ai<\/a> have become valuable tools for content creators, including myself. These tools help writers brainstorm ideas, overcome writer\u2019s block, and generate content drafts.<\/p>\n In my experience, they speed up my writing process by providing a starting point, crafting compelling introductions, and suggesting alternative phrasings.<\/p>\n However, while generative AI<\/a> can be incredibly helpful, I don\u2019t think you should solely rely on what it generates. AI tools can produce coherent and well-structured content, but the output often lacks the depth and nuance that come from personal experience, deep research, and subject-matter expertise.<\/p>\n Moreover, AI-generated text may include inaccuracies or \u201challucinations\u201d \u2014 instances where the AI presents false or misleading information as fact.<\/p>\n In this article<\/a>, the team at IBM detailed a few examples of AI hallucinations, including the time Meta pulled its Galactica LLM (large language model) demo in 2022 after it provided users with inaccurate information that was sometimes rooted in bias and prejudice.<\/p>\n This is why you should always fact-check anything AI generates for you.<\/p>\n That said, you can use AI as a starting point in your writing process and then refine the content with your own (or third-party) expertise to create an engaging and trustworthy piece. If you struggle with intros, here are the steps to using AI to craft article introductions:<\/p>\n Determine the type of introduction you want to create<\/strong>. Are you starting with a fun fact, a quote, or by setting a scene? Each approach requires a different prompt. Edit the AI-generated content <\/strong>to incorporate your own knowledge, experiences, and voice. Make sure the introduction aligns with the rest of your article and provides an engaging start. <\/p>\n Verify any data, quotes, or facts<\/strong> included in the AI-generated text and personalize the content where necessary to ensure it resonates with your audience and reflects your unique perspective. <\/p>\n Here are a few examples of AI prompts<\/a> for different intro types.<\/p>\n Prompt: <\/strong>Write an engaging introduction for an article about the benefits of morning exercise. Start with a surprising fun fact about how exercise impacts mental health.<\/p>\n Possible output: <\/strong>Did you know that just 20 minutes of exercise in the morning can boost your mood for up to 12 hours? In this article, we\u2019ll explore how a simple morning workout can set a positive tone for your entire day.<\/em><\/p>\n Prompt:<\/strong> Create an introduction for an article about leadership in the workplace. Start with a powerful quote about leadership from a well-known figure.<\/p>\n Possible output:<\/strong> \u201cThe greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things.\u201d This quote by Ronald Reagan perfectly captures the essence of leadership. In this article, we\u2019ll discuss how great leaders inspire their teams to achieve extraordinary results.<\/em><\/p>\n Prompt: <\/strong>Write an introduction for an article about the challenges of remote work. Start by setting a scene that highlights a common struggle for remote workers.<\/p>\n Possible output:<\/strong> It\u2019s 7:00 AM, and you\u2019re already answering emails from the comfort of your kitchen table. The line between work and home blurs as you sip your coffee, trying to find focus in a space that was once reserved for relaxation. This is the new reality of remote work, where the challenges are as complex as they are unique.<\/em><\/p>\n Note: <\/strong>If you find it difficult or time-consuming to write a whole blog post from start to finish, check out HubSpot\u2019s free blog post templates<\/a> that help you save time without compromising on quality.<\/p>\n
\n How to Write a Good Introduction Sentence<\/a>
\n Using Generative AI to Write Content <\/a> <\/p>\nHow to Start an Introduction<\/h2>\n
1. Using Quotes<\/h3>\n
2. Setting a Scene<\/h3>\n
3. Using Statistics or Fun Facts<\/h3>\n
1. Keep it short.<\/strong><\/h3>\n
2. Say something unexpected.<\/strong><\/h3>\n
3. Don\u2019t repeat the title.<\/strong><\/h3>\n
4. Use the word \u201cyou\u201d at least once.<\/strong><\/h3>\n\n
5. Tell readers what’s coming next. <\/strong><\/h3>\n
\n \u201cAnd, if you\u2019ve ever wondered why sea turtles lay their eggs on the beach, here’s everything you need to know.\u201d
\n \u201cThis article explains the 17 reasons why these amazing creatures lay their eggs on beaches.\u201d
\n \u201cFascinating, funny, and shocking, these are the reasons why sea creatures lay their eggs on the beach.\u201d <\/p>\n6. Explain why the article is important.<\/strong><\/h3>\n
\n7. <\/strong>Refer to a concern or problem your readers might have.<\/strong>
\n<\/h3>\n\n8. <\/strong>Be careful telling stories.<\/strong>
\n<\/h3>\n9. Use a stat or a fact to convey urgency. <\/strong><\/h3>\n
Using Generative AI to Write Content<\/h2>\n
\n Next, write a prompt that instructs the AI<\/strong> on what kind of intro you need. Be clear about the tone, style, and content you\u2019re aiming for.
\n Once the AI tool generates the text, read it carefully<\/strong>. Look for any inaccuracies or areas that might need clarification, restructuring, or additional detail. The AI\u2019s output is just a draft; it\u2019s up to you to refine it. <\/p>\n1. Stating a Fun Fact<\/h3>\n
2. Using Quotes<\/h3>\n
3. Setting a Scene<\/h3>\n