{"id":40,"date":"2024-07-31T11:00:00","date_gmt":"2024-07-31T11:00:00","guid":{"rendered":"https:\/\/internship.infoskaters.com\/blog\/2024\/07\/31\/23-of-my-favorite-free-marketing-newsletters\/"},"modified":"2024-07-31T11:00:00","modified_gmt":"2024-07-31T11:00:00","slug":"23-of-my-favorite-free-marketing-newsletters","status":"publish","type":"post","link":"https:\/\/internship.infoskaters.com\/blog\/2024\/07\/31\/23-of-my-favorite-free-marketing-newsletters\/","title":{"rendered":"23 of My Favorite Free Marketing Newsletters"},"content":{"rendered":"
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Whether you\u2019re in your first marketing job (congrats, btw) or your 15th, you know that there are approximately 43,827 marketing-related newsletters all vying for your email address.<\/p>\n\n

<\/a><\/p>\n

Let me rescue you from the overwhelm: I subscribed to several dozen marketing newsletters<\/a>, talked to friends across different industries, scoured the internet, and pestered a great many HubSpotters on Slack to build this list.<\/p>\n

Although these newsletters are either fully free or have a free version, I\u2019ve noted the ones with paid options, since paid subscriptions = more content. I\u2019ve also included a \u201crecommended if you like\u201d (RIYL) for each newsletter to help you decide whether it deserves a place in your inbox.<\/p>\n<\/div>\n

I don\u2019t like boring newsletters any more than you do. So whether you want to become an SEO expert fast or stay on top of changing Insta algorithms, here are 23 free marketing newsletters that you\u2019ll actually look forward to opening.<\/p>\n

Table of Contents<\/strong><\/p>\n

HubSpot Newsletters<\/a>
\n Best Free Marketing Newsletters <\/a>
\n Best Free Social Media Newsletters<\/a>
\n Best Free SEO Newsletters<\/a>
\n Best Free Newsletters About Newsletters<\/a>
\n Best Email Deliverability Newsletters<\/a>
\n Best Creator-focused Newsletters<\/a> <\/p>\n

<\/a> <\/p>\n

HubSpot Newsletters<\/h2>\n

1. The Hustle<\/a>
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I\u2019ve been a Hustle subscriber since before I started working at HubSpot. So it\u2019s not just professional allegiance when I say that it more than lives up to its promise to be \u201cyour five-minute brief on business and tech news.\u201d<\/p>\n

It\u2019s a newsletter powerhouse that doesn\u2019t take its readership for granted. Hustle Managing Editor Ben Berkley tells me that his favorite recurring section is Weird Patents, which \u201ccaptures the entrepreneurial spirit at the heart of our audience.\u201d Absurd visuals guaranteed.<\/p>\n

Editor: <\/strong>Ben Berkley<\/a><\/p>\n

Frequency: <\/strong>Six days a week (we give Ben a break on Saturdays)<\/p>\n

The longer Sunday stories are an extra-special treat for your inbox. My recent fav was about the cat-and-mouse game that is buying Herm\u00e8s bags<\/a>, and it\u2019s a wild ride.<\/p>\n

Cost: <\/strong>Free<\/p>\n

Best for:<\/strong> Anyone who wants to sound more interesting when they\u2019re talking about business.<\/p>\n

Popularity: <\/strong>2M+ subscribers<\/p>\n

Sample subject line: \u2728<\/strong> Is Disney losing its magic?<\/p>\n

RIYL: <\/strong>weird business stories, interesting people with big ideas, wordplay<\/p>\n

Sign me up!<\/a><\/strong><\/p>\n

2. Masters in Marketing<\/a>
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Masters in Marketing relaunched in June 2024 with the goal of sharing untold marketing stories, first-hand advice, and curated marketing trends. And frankly, we\u2019re killing it.<\/p>\n

So far, we\u2019ve talked to the CEOs of Oatly and Liquid Death, Moz\u2019s Chima Mmeje, and a GM at Microsoft. I just took a look at our planning spreadsheet, and we\u2019ve got a fun few months ahead. Come join us.<\/p>\n

Authors: <\/strong>Caroline Forsey<\/a> and <ahem> yours truly. Yes, this is shameless self-promotion. Yes, it\u2019s also a good newsletter.<\/p>\n

Frequency: <\/strong>Every Tuesday<\/p>\n

Cost: <\/strong>For you? Free.<\/p>\n

Best for: <\/strong>Digital marketers, early- and mid-career marketers eyeing leadership positions.<\/p>\n

Popularity: <\/strong>350K+ subscribers<\/p>\n

Sample subject line: \ud83d\udd6f\ufe0f<\/strong>How Liquid Death reinvented marketing<\/span><\/p>\n

RIYL: <\/strong>marketing stories and advice you haven\u2019t already heard a hundred times<\/p>\n

Sign me up!<\/a><\/strong><\/p>\n

3. Trends<\/a>
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HubSpotter Cyan Zhong is like your chronically online friend who\u2019s always the first to spot trends. Case in point: She tracked down the label designer of the Wirecutter-recommended Graza olive oil to talk about product design trends<\/a>.<\/p>\n

Subscribe for the latest data-backed business trends, research insights, and industry analyses. Stay for the fun.<\/p>\n

Author: <\/strong>Cyan Zhong<\/a><\/p>\n

Frequency: <\/strong>Every Tuesday<\/p>\n

Cost: <\/strong>Free<\/p>\n

Best for: <\/strong>Anyone who wants to stay ahead of the curve or build better businesses.<\/p>\n

Popularity: <\/strong>350K+ subscribers<\/p>\n

Sample subject line: <\/strong>How Media Leaders Will Make AI Work in 2024, from HubSpot\u2019s VP of Media<\/a><\/p>\n

RIYL: <\/strong>internet rabbit holes, actionable business ideas, trendy niches<\/p>\n

Sign me up!<\/a><\/strong><\/p>\n

You won\u2019t find us<\/em> gatekeeping. The newsletter platform \u2014 and other marketing tools \u2014 that we use here at HubSpot is available for your own use<\/a>.<\/p>\n

<\/a> <\/p>\n

Best Free Marketing Newsletters<\/h2>\n

Heavy hitters in the \u201cgeneral\u201d category include Marketing Brew<\/a>, tl;dr Marketing<\/a>, and Lenny\u2019s Newsletter<\/a>.<\/p>\n

There\u2019s a good chance you\u2019re already subscribed to one or more of those, so here are six more we like:<\/p>\n

4. The Black Guy in Marketing<\/a>
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The Black Guy in Marketing is \u201ca resource for diverse professionals who are the first, the only, or just trying to break through at work.\u201d<\/p>\n

Author Andrew McCaskill tackles well-worn topics like AI, total compensation, and networking, but with a perspective I haven\u2019t seen in any other newsletter.<\/p>\n

For instance, the newsletter on networking has stats from recent studies, offers four actionable networking strategies, and talks about opportunities and challenges specific to professionals of color.<\/p>\n

Author: <\/strong>Andrew McCaskill<\/a>, a self-described \u201cculture analyst, inclusion champion, and marketing executive.\u201d<\/p>\n

Frequency: <\/strong>Monthly, and it\u2019s on LinkedIn \u2014 not your inbox.<\/p>\n

Cost: <\/strong>Free<\/p>\n

Best for:<\/strong> Although the newsletter is largely written for Black marketers at any career level, McCaskill has written issues on Pride, Latino marketers, and more.<\/p>\n

Popularity: <\/strong>Nearly 13K subscribers<\/p>\n

Sample subject line: <\/strong>\u201cWhite People Love Pastries!\u201d & The Case for Building a Diverse Professional Network<\/a><\/p>\n

RIYL:<\/strong> LinkedIn, career advice, fresh takes<\/p>\n

Sign me up!<\/a><\/strong><\/p>\n

5. Kevan Lee<\/a>
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Kevan Lee\u2019s self-titled newsletter is a pastel oasis in a neon world.<\/p>\n

A newsletter about startup marketing suggests an appetite for the hardcore, but Lee\u2019s \u201cplaybooks, case studies, stories, and links from inside the startup marketing world\u201d have a gentle and accessible vibe.<\/p>\n

Even on topics like OKR templates, product versus brand differentiation, and account-based marketing, you\u2019ll find fun reads and useful advice regardless of your marketing niche.<\/p>\n

Author: <\/strong>Kevan Lee<\/a><\/p>\n

Frequency: <\/strong>Every Monday<\/p>\n

Cost: <\/strong>Free, with an upgrade option for $7\/month or $70\/year. The paid version includes access to Lee\u2019s personal Notion workspace, discounts, and more.<\/p>\n

Best for: <\/strong>People who are \u201cinto startup marketing and brand-building.\u201d<\/p>\n

Popularity: <\/strong>Unknown<\/p>\n

Sample subject line: <\/strong>Bad ideas: How to brainstorm headlines, strategies, solutions, and more.<\/a><\/p>\n

RIYL: <\/strong>startups, advice columns, self-titled albums<\/p>\n

Sign me up!<\/a><\/strong><\/p>\n

6. Marketing Examples<\/a>
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Marketing Examples does exactly what it says on the tin: Each newsletter includes six examples of great marketing.<\/p>\n

Author Harry Dry breaks that down into three short examples, two copywriting tips, and one favorite tweet. Truly a something-for-everyone newsletter, Dry\u2019s marketing examples span social media, ads, content, SEO, and sales.<\/p>\n

And it\u2019s just plain fun to read. This recent opening line wouldn\u2019t be out of place in a hardboiled detective novel: \u201cThe story starts in California. 1981.\u201d<\/a><\/p>\n

Author: <\/strong>Harry Dry<\/a><\/p>\n

Frequency: <\/strong>Every Monday<\/p>\n

Cost: <\/strong>Free<\/p>\n

Best for: <\/strong>Marketers at any level in their career; curious non-marketers.<\/p>\n

Popularity: <\/strong>130K subscribers<\/p>\n

Sample subject line: <\/strong>The marketing genius of Lil Nas X<\/a><\/p>\n

RIYL:<\/strong> success stories, marketing inspo, digital marketing<\/p>\n

Sign me up!<\/a><\/strong><\/p>\n

7. Marketing Millennials<\/a>
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Marketing Millennials casts a wide net, covering product positioning, success stories, email open rates, and more.<\/p>\n

The bouncy tone will be familiar to anybody who spends too much time online, but behind all the \u201cmarketing bestie!\u201ds and \u201cLOL\u201ds is a newsletter packed with timely features and legit marketing advice.<\/p>\n

Author: <\/strong>Professor Millennial, aka Daniel <\/a>Murray<\/a><\/p>\n

Frequency: <\/strong>Every Tuesday, Thursday, and Sunday<\/p>\n

Cost: <\/strong>Free<\/p>\n

Best for: <\/strong>Millennial marketers; Gen X and Boomer marketers still perplexed by millennials.<\/p>\n

Popularity: <\/strong>100K+ subscribers<\/p>\n

Sample subject line: <\/strong>\ud83d\udd25 You’re Doing Positioning WRONG.<\/p>\n

RIYL: <\/strong>the word \u201cbestie,\u201d pop culture references, a sense of community<\/p>\n

Sign me up!<\/a><\/strong><\/p>\n

8. Stand the F*ck Out<\/a>
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With a name like this, it could\u2019ve easily been the shock jock of marketing newsletters, but Stand the F*ck Out brings style and substance to the table, er, inbox. Each email contains one \u201csuper-practical\u201d tip, and author Louis Grenier\u2019s tone no-nonsense tone is straightforward but never boring.<\/p>\n

Author: <\/strong>Louis Grenier<\/a>, \u201ca recovering Frenchman who helps marketers stand the f*ck out\u201d<\/p>\n

Frequency: <\/strong>Daily, Monday – Friday<\/p>\n

Cost: <\/strong>Free<\/p>\n

Best for: <\/strong>Freelance marketers, in-house marketers, and creative business owners.<\/p>\n

Popularity: <\/strong>13K+ subscribers<\/p>\n

Sample subject line: <\/strong>3 IRRATIONAL messages that stand the f*ck out | STFO \ud83e\udd18<\/a><\/p>\n

RIYL: <\/strong>swearing, contrarianism, lots of real-world marketing examples, Lady Gaga<\/p>\n

Sign me up!<\/a><\/strong><\/p>\n

9. Why We Buy<\/a> \ud83e\udde0<\/h3>\n\n

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\ud83e\udde0 Why We Buy claims it will teach you buyer psychology in three minutes a week.<\/p>\n

Short, punchy emails describe concepts like confirmation bias with real-world examples. Author Katelyn Bourgoin follows that up with actual science, data, and conversations with experts.<\/p>\n

The best part: She also tells you how to apply each concept.<\/p>\n

Author: <\/strong>Katelyn Bourgoin<\/a>, \u201cThe Buyer Psychologist\u201d<\/p>\n

Frequency: <\/strong>Weekly<\/p>\n

Cost: <\/strong>Free<\/p>\n

Best for: <\/strong>Anybody who wants a fun, accessible deep dive into concepts like the empathy gap, the pratfall effect, expectancy theory, and more.<\/p>\n

Popularity: <\/strong>62K+ subscribers<\/p>\n

Sample subject line: <\/strong>The BIG question \ud83e\udde0 Why We Buy<\/p>\n

RIYL: <\/strong>psych 101 class, GIFs, practical advice, science-based knowledge<\/p>\n

Sign me up!<\/a><\/strong><\/p>\n

<\/a> <\/p>\n

Best Free Social Media Newsletters<\/h2>\n

10. Future Social<\/a>
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Future Social, a favorite of the social media managers I spoke to, delivers \u201caward-winning case studies, theoretical social strategies, and follow-the-bouncing-ball content breakdowns to help build the best social.\u201d<\/p>\n

With more than 100 emails in the archive, you can catch up on trust-building, real-time influencer marketing, and so, so much more.<\/p>\n

Author: <\/strong>Jack Appleby<\/a><\/p>\n

Frequency: <\/strong>Weekly<\/p>\n

Cost: <\/strong>Free<\/p>\n

Best for: <\/strong>Social media managers and strategists; influencers and solopreneurs; digital marketers interested in social media even if it\u2019s not their full-time job.<\/p>\n

Popularity: <\/strong>70K+ subscribers<\/p>\n

Sample subject line: <\/strong>The Sesame Street Twitter Strategy: We should all be authentically Elmo.<\/a><\/p>\n

RIYL: <\/strong>TikTok, #brands, impressing your boss who doesn\u2019t use social media<\/p>\n

Sign me up!<\/a><\/strong><\/p>\n

11. ICYMI<\/a>
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ICYMI is an essential subscription for the social media manager who\u2019s doing three jobs at once and doesn\u2019t have time to read about every update to Instagram algorithms or new Threads features. Each newsletter has plenty of \u201cpro insights to make you better at your job\u201d in just a few minutes a week.<\/p>\n

Author: <\/strong>Lia Haberman<\/a><\/p>\n

Frequency: <\/strong>Every Friday<\/p>\n

Cost: <\/strong>The free version includes a weekly email plus access to the ICYMI events database.<\/p>\n

Upgrade for $6\/month or $60\/year, and get two bonus newsletters each month plus an invitation to the ICYMI Slack channel and access to social resources and reports.<\/p>\n

Best for: <\/strong>Social media and audience engagement folks who want personable, highly skimmable roundups of relevant news and updates to all the major social media platforms. It\u2019s a favorite among HubSpotters.<\/p>\n

Popularity: <\/strong>22K+ subscribers<\/p>\n

Sample subject line: <\/strong>ICYMI: 5 Brands Taking a Social-First Approach<\/a><\/p>\n

RIYL: <\/strong>social-first marketing, platform updates, recaps<\/p>\n

Sign me up!<\/a><\/strong><\/p>\n

12. Link in Bio<\/a>
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A wise marketer once told me, \u201cViral is an outcome, not a strategy.\u201d<\/p>\n

That person probably subscribed to Rachel Karten\u2019s Link In Bio, \u201c<\/strong>a newsletter about working in social media, creating clever content, and making sure your boss never asks you to \u2018go viral.\u2019\u201d<\/p>\n

The free version of this email is limited to every-other-week interviews, but the interviews are so in-depth and relevant that you\u2019ll still be thinking about them during the off weeks.<\/p>\n

Author: <\/strong>Rachel Karten<\/a>, who previously led the social media teams at Bon App\u00e9tit and Epicurious.<\/p>\n

Frequency: <\/strong>Every other week.<\/p>\n

Cost: <\/strong>The free subscription sends out every-other-week interviews \u201cwith people who actually press post.\u201d<\/p>\n

There\u2019s also an upgrade option for $8\/month or $80\/year, which adds a Discord invite and a weekly Logged On email (sample subject line: How to Build a Content Calendar<\/a>).<\/p>\n

Karten also comps<\/a> a number of paid subscriptions<\/a> for students or others who can\u2019t swing the fees.<\/p>\n

Best for: <\/strong>Social media managers at any level in their career.<\/p>\n

Popularity: <\/strong>Unknown<\/p>\n

Sample subject line: <\/strong>This Politician is Very Good at Social Media<\/a><\/p>\n

RIYL: <\/strong>case studies, pop culture, social media inspo<\/p>\n

Sign me up!<\/a><\/strong><\/p>\n

<\/a> <\/p>\n

Best Free SEO Newsletters<\/h2>\n

I tried guesstimating how many SEO newsletters are floating around the ethernet right now, but I am not confident I count that high.<\/p>\n

It\u2019s a lot<\/em>. Which makes sense \u2014 SEO is a rapidly evolving field, and it\u2019s essential for any digital marketer to stay informed.<\/p>\n

But even if you live, breathe, and eat SEO, it\u2019s impossible to consume even a fraction of these newsletters.<\/p>\n

Here\u2019s three winners \u2014 one for experts, one for newbies, one for those of us somewhere in the middle:<\/p>\n

13. SEOFOMO<\/a>
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SEOFOMO is to SEOs what ICYMI is to social media managers. Each newsletter includes brief recaps of SEO news and updates as well as free SEO resources, trends, and tools. If your job title includes \u201cSEO,\u201d add this one to your inbox.<\/p>\n

Author: <\/strong>Aleyda Solis<\/a><\/p>\n

Frequency: <\/strong>Weekly<\/p>\n

Cost: <\/strong>Free<\/p>\n

Best for: <\/strong>Pro SEOs \u2014 when I asked HubSpot SEOs for their favs, SEOFOMO came up every time. \u201cShe\u2019s amazing,\u201d said one HubSpotter of Aleyda Solis.<\/p>\n

Popularity: <\/strong>33K+ subscribers<\/p>\n

Sample subject line: <\/strong>\ud83c\udf7f <\/a><\/strong>Google Leaks, AIO Updates, Impact & More<\/a><\/p>\n

RIYL: <\/strong>search news, search updates, search trends<\/p>\n

Sign me up! <\/a><\/strong><\/p>\n

14. SEO for the Rest of Us<\/a>
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If your job doesn\u2019t <\/em>have \u201cSEO\u201d in the title, or if you\u2019re just new to the world of search engine optimization, SEO for the Rest of Us is the newsletter you want in your inbox.<\/p>\n

Author Brendan Hufford means it when he says \u201cSEO for beginners.\u201d The emails are explanatory but never patronizing, and he even provides worksheets designed to give you immediate hands-on experience.<\/p>\n

Author: <\/strong>Brendan Hufford<\/a>, a SaaS SEO consultant who also has 10 years of classroom teaching experience.<\/p>\n

Cost: <\/strong>Free<\/p>\n

Best for: <\/strong>Digital marketers who aren\u2019t<\/em> SEO experts but want to understand how it works.<\/p>\n

Popularity: <\/strong>2.4K subscribers<\/p>\n

Sample subject line: <\/strong>If SEO is NOT a numbers game…?<\/p>\n

RIYL: <\/strong>pop culture GIFs, doing homework for extra credit, atomic age design<\/p>\n

Sign me up!<\/a><\/strong><\/p>\n

15. WTF is SEO?<\/a>
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\u201cEnjoyable\u201d is a lofty goal in technical fields like SEO, but WTF is SEO? cranks out consistently enjoyable reads every Monday.<\/p>\n

\u201cA newsletter about search strategies for news publishers\u201d somewhat undersells the community-building that\u2019s central to WTF is SEO?\u2019s ethos, with regular mailbag and AMA-style features among the more-typical newsletter fare.<\/p>\n

Even if you\u2019re not strictly a news publisher, there\u2019s plenty here to learn and to love.<\/p>\n

Authors: <\/strong>Jessie Willms<\/a> and Shelby Blackley<\/a>, who also host hour-long community calls for subscribers.<\/p>\n

Frequency: <\/strong>Every Monday<\/p>\n

Cost: <\/strong>Free<\/p>\n

Best for: <\/strong>News publishers who want a one-stop shop for SEO news roundups, deep dives and how-tos, and interviews.<\/p>\n

Popularity: <\/strong>Unknown<\/p>\n

Sample subject line: <\/strong>Half the world votes in 2024. Our guide to election SEO<\/a><\/p>\n

RIYL: <\/strong>a sense of community; current events and timely topics; long, thoughtful emails<\/p>\n

Sign me up!<\/a><\/strong><\/p>\n

<\/a> <\/p>\n

Best Free Newsletters About Newsletters<\/h2>\n

Let\u2019s get meta. Newsletters about newsletters is another crowded category with a frankly overwhelming number of options. (Also overwhelming: Writing subject lines. Here\u2019s 100 that we actually clicked<\/a>.)<\/p>\n

If you\u2019re starting your own newsletter, we have a few great resources for you, like this ultimate email newsletter guide<\/a> and our fav newsletter examples<\/a>.<\/p>\n

Here\u2019s four great newsletter newsletters:<\/p>\n

16. 9 Things Sunday<\/a>
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Emily Ryan\u2019s weekly newsletter is a sweet Sunday tidbit for your inbox. Filled with \u201cfun, useful email tips and more cool things from around the net,\u201d 9 Things Sunday collects ideas, inspo, and advice into a skimmable numbered list that you\u2019ll look forward to every week.<\/p>\n

Author: <\/strong>Emily Ryan<\/a>, founder of Westfield Creative<\/p>\n

Frequency: <\/strong>Every Sunday<\/p>\n

Cost: <\/strong>Free<\/p>\n

Best for: <\/strong>Email marketers, especially (but not exclusively) those who use Mailchimp.<\/p>\n

Popularity: <\/strong>Unknown<\/p>\n

Sample subject line: <\/strong>8 Things Sunday<\/a> \ud83d\udceb\ud83d\ude4a<\/a><\/strong><\/p>\n

RIYL: <\/strong>Mailchimp, numbered lists, email tips<\/p>\n

Sign me up!<\/a><\/strong><\/p>\n

17. Email Love<\/a>
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If your role is more creative than technical \u2014 or if you just want a break from SEO and social algorithms \u2014 Email Love belongs in your inbox.<\/p>\n

It\u2019s a \u201cnewsletter crafted for marketers, designers, coders, and anyone keen on exceptional email design, content ideas, news, and interviews,\u201d and every issue is packed full of beautiful design and creative inspo.<\/p>\n

Better yet, author Andy King writes a brief explanation of why <\/em>the design works, so you can incorporate your favorite elements into your own work.<\/p>\n

Author: <\/strong>Andy King<\/a>, who describes his role as “curator”<\/p>\n

Frequency: <\/strong>Once or twice weekly<\/p>\n

Cost: <\/strong>Free<\/p>\n

Best for: <\/strong>Newsletter writers and marketers in search of design and content inspiration.<\/p>\n

Popularity: <\/strong>Unknown<\/p>\n

Sample subject line: <\/strong>Warning: This email may brighten up your day <\/a>\u2600\ufe0f<\/strong><\/p>\n

RIYL: <\/strong>mood boards, Pinterest, typography, email<\/p>\n

Sign me up!<\/a><\/strong><\/p>\n

18. Inbox Collective<\/a>
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Dan Oshinsky describes Inbox Collective as \u201cthe newsletter for people who make newsletters.\u201d With a minimalist but text-heavy design, it\u2019s not much to look at, but that won\u2019t matter once you dig into interviews with other newsletter writers, growth strategy advice, and some quick hits from Oshkinsky\u2019s own reading list.<\/p>\n

Author: <\/strong>Dan Oshinsky<\/a>, formerly the Director of Newsletters at Buzzfeed and The New Yorker.<\/p>\n

Cost: <\/strong>Free<\/p>\n

Best for: <\/strong>People who make newsletters. But seriously: It\u2019s also great if you don\u2019t want to subscribe to a dozen newsletters about newsletters \u2014 Inbox Collective ticks a lot of boxes, with interviews, industry news and updates, a job board, and expert advice.<\/p>\n

Popularity: <\/strong>10K+ subscribers<\/p>\n

Sample subject line: <\/strong>Three secrets I\u2019ve learned about great newsletters<\/p>\n

RIYL: <\/strong>real talk, clear advice, making newsletters<\/p>\n

Sign me up!<\/a><\/strong><\/p>\n

19. Newsletter Operator<\/a>
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Newsletter Operator is for the money-motivated marketer.<\/p>\n

Each email has a lesson that will help you \u201clearn how to grow and monetize your newsletter.\u201d Some of the subject lines would be clickbait (\u201cHow To Get Your First 1,000 Newsletter Subscribers In 30 Days\u201d) if they weren\u2019t backed up with deep dives, step-by-step guides, and useful examples.<\/p>\n

Author: <\/strong>Matt McGarry<\/a> (who is, full disclosure, a former HubSpotter, though he left before I started)<\/p>\n

Cost: <\/strong>Free<\/p>\n

Best for: <\/strong>Solo and small-biz newsletter creators<\/p>\n

Popularity: <\/strong>20K+<\/p>\n

Sample subject line: <\/strong>How To Make a \u201cSubscriber Flow\u201d That Will Increase Your Conversion Rate, Open Rate, and CTR<\/a><\/p>\n

RIYL: <\/strong>technical details, growth strategies, making money<\/p>\n

Sign me up!<\/a><\/strong><\/p>\n

<\/a> <\/p>\n

Best Email Deliverability Newsletters<\/h2>\n

20. Send It Right<\/a>
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\u201cEmail deliverability\u201d isn\u2019t a topic that inspires a lot of warmth. Lauren Meyer is ready to change that with her new newsletter, Send It Right, which she calls \u201ca newsletter for marketers and email practitioners who want to reach the inboxes \u2014 and hearts \u2014 of email recipients.\u201d<\/p>\n

Meyer\u2019s human-first approach is apparent in the details, like this note about Send It Right\u2019s confirmation email:<\/p>\n

\u201cPlease \u2026 click the link to confirm your interest before I send you more email. I respect your privacy, and you can unsubscribe at any time because sending spam is bad. If you don\u2019t agree, this newsletter isn\u2019t for you.\u201d<\/p>\n

Preach.<\/p>\n

Author: <\/strong>Lauren Meyer<\/a><\/p>\n

Frequency: <\/strong>Weekly<\/p>\n

Cost: <\/strong>Free<\/p>\n

Best for: <\/strong>Early-career email marketers or anybody looking for clear, accessible, step-by-step guidance on email deliverability.<\/p>\n

Popularity: <\/strong>Unknown<\/p>\n

Sample subject line: <\/strong>How to know if you have a deliverability issue<\/p>\n

RIYL: <\/strong>teachers, myth-busting, avoiding spam folders<\/p>\n

Sign me up!<\/a><\/strong><\/p>\n

21. Spam Resource<\/a>
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Spam Resource is your no-nonsense, one-stop subscription for the latest in email deliverability. Recent topics include complying with Yahoo! and Google email requirements and how to send email successfully without looking like a spammer.<\/p>\n

And if the overabundance of deliverability-related acronyms leaves your head spinning, check out the archives, where Al Iverson decodes DMARC, DKIM, SPF, and more.<\/p>\n

Author:<\/strong> Al Iverson<\/a>, who has now written more than half a million words on email deliverability<\/p>\n

Frequency<\/strong>: <\/strong>Every Monday<\/p>\n

Cost: <\/strong>Free<\/p>\n

Best for: <\/strong>MarTech folks, email senders, and brand marketers who are neck-deep in email deliverability and want guidance.\u00a0\u00a0<\/p>\n

Popularity: <\/strong>1K+ subscribers<\/p>\n

Sample subject line: <\/strong>Google sending requirements: What of B2B? + more from Spam Resource<\/a><\/p>\n

RIYL: <\/strong>email marketing, troubleshooting, hating spam<\/p>\n

Sign me up!<\/a><\/strong><\/p>\n

I know Al Iverson IRL, so I asked him why he writes a narrowly focused email newsletter.<\/p>\n

\u201cDeliverability guidance can slip into an unhappy groove of constantly saying \u2018no\u2019 and being endlessly negative. I intentionally wanted to turn from a negative voice to a positive voice.\u201d<\/p>\n

<\/a> <\/p>\n

Best Creator-focused Newsletters<\/h2>\n

Digital marketing isn\u2019t just for companies. As any content creator is well aware, marketing yourself takes a lot of time and know-how.<\/p>\n

Here\u2019s two newsletters with some marketing gems for content creators:<\/p>\n

22. Passionfruit<\/a>
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Passionfruit is a fully formed online publication for content creators, and its newsletter reflects the depth of expertise and breadth of topics you\u2019d expect from a staff of five (a rarity in the newsletter world).<\/p>\n

It delivers \u201cadvice from up-and-coming creators and the internet\u2019s most seasoned business leaders\u201d with an eye on the most recent online discourse (which, as of this writing, was brat summer).<\/p>\n

The newsletter isn\u2019t exclusively about marketing, but if you\u2019re a content creator, you know that the lines between \u201cmarketing\u201d and \u201ceverything you do\u201d are pretty blurry.<\/p>\n

Authors: <\/strong>Drew Grant<\/a>, Grace Stanley<\/a>, Rusama Islam, Steven Asarch<\/a>, and Rachel Kiley<\/p>\n

Cost: <\/strong>Free<\/p>\n

Best for: <\/strong>Influencers, content creators, and digital marketers who work with influencers and content creators. Job seekers take note, because newsletters often include a job board.<\/p>\n

Popularity: <\/strong>Unknown<\/p>\n

Sample subject line: <\/strong>Tik(tok) Tik(tok)\u2026Boom Goes the Creator Economy<\/a><\/p>\n

RIYL: <\/strong>industry gossip, business advice, monetization, personal branding<\/p>\n

Sign me up!<\/a><\/strong><\/p>\n

23. The Publish Press<\/a>
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Where Passionfruit takes a higher industry-level view of creator culture, The Publish Press gets more personal. It stays \u201cup to date with the business of creators\u201d with loads of creator stories about beating the YouTube algorithm, disrupting the pet industry, and more.<\/p>\n

Authors: <\/strong>Hannah Doyle<\/a> and Nathan Graber-Lipperman<\/a><\/p>\n

Frequency: <\/strong>Three times a week<\/p>\n

Cost: <\/strong>Free<\/p>\n

Best for: <\/strong>Content creators and influencers.<\/p>\n

Popularity: <\/strong>100K+ subscribers<\/p>\n

Sample subject line: <\/strong>BTS of Building a Creator Beverage Brand<\/a><\/p>\n

RIYL: <\/strong>case studies, game streamers, inside stories<\/p>\n

Sign me up!<\/a><\/strong><\/p>\n

<\/a> <\/p>\n

Use Newsletters to Become a Better Digital Marketer<\/h2>\n

We all need a little continuing education to stay in peak condition at our jobs.<\/p>\n

Subscribe to a few \u2014 or all 23 \u2014 of these marketing newsletters, commit to reading them, and regale your co-workers with fun facts and brilliant marketing ideas galore.<\/p>\n

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