{"id":420,"date":"2024-10-18T11:00:00","date_gmt":"2024-10-18T11:00:00","guid":{"rendered":"https:\/\/internship.infoskaters.com\/blog\/2024\/10\/18\/i-tested-7-ai-tools-for-graphic-design-here-are-my-favorites\/"},"modified":"2024-10-18T11:00:00","modified_gmt":"2024-10-18T11:00:00","slug":"i-tested-7-ai-tools-for-graphic-design-here-are-my-favorites","status":"publish","type":"post","link":"https:\/\/internship.infoskaters.com\/blog\/2024\/10\/18\/i-tested-7-ai-tools-for-graphic-design-here-are-my-favorites\/","title":{"rendered":"I Tested 7 AI Tools for Graphic Design, Here Are My Favorites"},"content":{"rendered":"<p>Graphic design has come <em>a long<\/em> way since I started in the arts nearly a decade and a half ago.<\/p>\n<p>Improvements in tools like Photoshop or my personal favorite, Procreate, from then to now have helped remove creative roadblocks and speed up the design process. Then, user-friendly design tools like Canva have made design more accessible to non-specialists.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=5478fa12-4cc3-4140-ba96-bc103eeb873e&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><\/a><\/p>\n<p>Now, it\u2019s 2024, and we find ourselves in the throes of the \u201cAI revolution.\u201d We\u2019re met with a ton of AI tools for graphic design that promise to streamline our creative workflows and more.<\/p>\n<p>But is the juice <em>really <\/em>worth the squeeze with these tools? Today, we find out.<\/p>\n<p><strong>Table of Contents<\/strong><\/p>\n<p>  <a href=\"https:\/\/blog.hubspot.com\/marketing#why-use-ai-for-graphic-design\">Why use AI for graphic design?<\/a><br \/>\n  <a href=\"https:\/\/blog.hubspot.com\/marketing#how-i-tested-the-best-ai-graphic-design-tools\">How I Tested the Best AI Graphic Design Tools<\/a><br \/>\n  <a href=\"https:\/\/blog.hubspot.com\/marketing#ai-tools-for-graphic-design\">AI Tools for Graphic Design<\/a> <\/p>\n<p><a><\/a> <\/p>\n<h2>Why use AI for graphic design?<\/h2>\n<p>From removing creative blocks to saving time, here are three reasons to consider adding AI to your graphic design process.<\/p>\n<h3>Remove Creative Blocks<\/h3>\n<p>One of the main benefits I\u2019ve found by using AI is that it helps me remove creative blocks.<\/p>\n<p>So, when I\u2019m writing and hit a wall, rather than staring at a blank screen, I might ask ChatGPT to <a href=\"https:\/\/blog.hubspot.com\/sales\/small-business-ai-tools\">generate an example use case<\/a> for something. Even if the text it generates is clunky and unusable, it at least gives me a starting point.<\/p>\n<p>When it comes to design, specifically, the same goes for something like color pairing. Without AI assistance or pre-created palettes, I struggle to choose more than one color for a design. (As you\u2019ll see later, a specific AI tool for graphic design can help remove that creative block.)<\/p>\n<h3>Creative Experimentation<\/h3>\n<p>As an Illustration graduate who specialized in printmaking, I can tell you first-hand that creative experimentation in real life gets <em>messy<\/em>.<\/p>\n<p>Not only is the process often messy, but it can take up a lot of space. Before you know it, multiple physical versions of your experimentations are mounting up, and the next issue is where to store them.<\/p>\n<p>Aside from that, non-digital creative experimentation is often riskier. Without the faithful \u201cCtrl Z\u201d or equivalent at your disposal, you\u2019re always one move away from ruining a design. <strong>The crux?<\/strong> It\u2019s enough to put you off even trying, and that\u2019s not good for business.<\/p>\n<p>But I\u2019m not just some random ex-art grad on a soap box lecturing you about creative expression without just cause. I\u2019m also a business owner shouting from the rooftops about one key fact: <a href=\"https:\/\/hbr.org\/2020\/03\/building-a-culture-of-experimentation\">Experimentation is the driving force behind innovation<\/a><a href=\"https:\/\/hbr.org\/2020\/03\/building-a-culture-of-experimentation\"><\/a><a href=\"https:\/\/hbr.org\/2020\/03\/building-a-culture-of-experimentation\"><\/a>.<\/p>\n<p>So, the more you can encourage it in yourself and, if relevant, your organization, the better.<\/p>\n<h3>Save Yourself Time<\/h3>\n<p>There\u2019s a reason <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-ai-report\">95% of professionals<\/a> using AI say it helps them spend less time on manual tasks. And a further 83% say it helps them focus on the creative aspects of their role.<\/p>\n<p>Through automation, AI can help you simplify your creative workflow, be it through bulk edits or generating designs in a few prompts. Also, by removing creative blocks and providing a way to experiment at speed, you can get from a concept to a final design much quicker.<\/p>\n<p>That said, there\u2019s something magical about creating a physical piece that you can hold in your hands. And without all those years spent in the print room or experimenting with different mediums \u2014 from textiles to gloopy oil paints \u2014 I don\u2019t think I\u2019d understand how to use AI to achieve my desired outcome.<\/p>\n<p><a><\/a> <\/p>\n<h2>How I Tested the Best AI Graphic Design Tools<\/h2>\n<p>I tested each tool against the following criteria:<\/p>\n<p><strong>Price.<\/strong> I wanted to know if you could get started with the tool for free. (As a side note, it\u2019s worth exploring how much it will cost you to actually download and use the end product for commercial purposes.) <\/p>\n<p><strong>Ease of use. <\/strong>I wanted to test how intuitive and user-friendly the design platform was. <\/p>\n<p><strong>Design capabilities.<\/strong> I wanted to know how broad each tool\u2019s design capabilities were. More specifically, I tried to understand whether the tools\u2019 AI elements were overhyped or genuinely helpful. <\/p>\n<p><strong>Licenses and copyright. <\/strong>I wanted to know if you could use the end products commercially. Bonus points if the companies behind the tools actively protect people from potential legal action after using designs created through the platform. <\/p>\n<p><strong>Ethics.<\/strong> As a creative, I was curious about how each company trained the AI models. I personally would prefer not to use a tool that didn\u2019t work with creatives fairly or didn\u2019t openly state how it trained the models. <\/p>\n<p><a><\/a> <\/p>\n<h2>AI Tools for Graphic Design<\/h2>\n<p>I road-tested six tools for graphic design. Here\u2019s what I found.<\/p>\n<h3>1. Adobe Express<\/h3>\n<p><a href=\"https:\/\/www.adobe.com\/products\/firefly.html\">Adobe E<\/a>xpress is an all-in-one AI content creation app that allows users to make stunning social posts, marketing images, flyers, and more.<\/p>\n<p>Its AI tools are powered by Adobe Firefly, a generative machine-learning model specifically for design.\u00a0<\/p>\n<p>Though Adobe Express is available for everyone,\u00a0 HubSpot&#8217;s newest integration allows HubSpot users to use the AI content creation app to make aesthetically pleasing marketing materials without leaving HubSpot.<\/p>\n<p>A popular use case for Adobe Express is to \u201c<em>create stunning, life-like images<\/em>.\u201d However, you can also use the tool for AI photo editing (i.e., changing backgrounds and removing unwanted elements from your images).<\/p>\n<p>I decided to try Adobe Express for generating images from scratch. For context, remember what I said earlier about having an Illustration degree and spending <strong>a lot <\/strong>of time in a printmaking studio. So, I\u2019d definitely say my bias is toward the more painterly\/illustrative side of graphic design.<\/p>\n<p><strong>My prompt:<\/strong> \u201c<em>A simple black outline of a mountain drawn in the style of Tolkien&#8217;s Lord of the Rings drawings colored with random splotches of drawing ink in magenta, blue, purple, and gold.<\/em>\u201d<\/p>\n\n<p><em><a href=\"https:\/\/new.express.adobe.com\/\">Image Source<\/a><\/em><\/p>\n<p>I was actually quite impressed with the output, especially considering I only prompted the tool and didn\u2019t configure any of the settings initially.<\/p>\n<p>But how does Adobe Express stack up when you get more specific with the settings? I chose <strong>Art<\/strong> as the content type to find out.<\/p>\n<p>In my opinion, the setting change didn\u2019t make that much difference to the output. But that could be because the original prompt was biased towards an \u201cart\u201d type of output anyway.<\/p>\n\n<p><em><a href=\"https:\/\/firefly.adobe.com\/\">Image Source<\/a><\/em><\/p>\n<p>As a further experiment, I also adjusted the prompt to bring more whitespace into the mountain portion of the design. Adobe Express interpreted that as more whitespace, in general, rather than in the mountain section itself. Long story short, that didn\u2019t work out as I envisioned, so I ditched that portion of the prompt.<\/p>\n<p>I will say that with something like this (personal work), it\u2019s often about the journey as much as the destination. And even though it took mere seconds to produce, it wasn\u2019t as fun to create this digitally as it would\u2019ve been by using traditional printing or even with biro and drawing ink.<\/p>\n<p><strong>What I like: <\/strong>Adobe Firefly, which powers Adobe Express, first piqued my interest in 2023 when <a href=\"https:\/\/www.linkedin.com\/in\/sarah-rogers-b69a9926\/\">Sarah Rogers<\/a>, a Contributing Artist at <a href=\"https:\/\/cricut.com\/en-gb\/\">Cricut<\/a>, posted about the <a href=\"https:\/\/www.linkedin.com\/posts\/sarah-rogers-b69a9926_aiartwork-ai-adobe-activity-7128527672925720576-uh7f?utm_source%3Dshare%26utm_medium%3Dmember_desktop\">tool on LinkedIn<\/a>.<\/p>\n<p><strong>Best for:<\/strong> Adobe Express is best for individual graphic designers, design teams, students, students and teachers. And anyone looking to improve their design skills using a responsible AI tool.<\/p>\n<p><strong>Pricing:<\/strong> Get started for free.<\/p>\n\n<p><em><a href=\"https:\/\/www.linkedin.com\/posts\/sarah-rogers-b69a9926_aiartwork-ai-adobe-activity-7128527672925720576-uh7f?utm_source%3Dshare%26utm_medium%3Dmember_desktop\">Image Source<\/a><\/em><\/p>\n<p>I\u2019d followed Sarah\u2019s thoughtful LinkedIn posts about AI for a while. And we both seemed to have a similar mindset regarding its use within creative endeavors. I don\u2019t want to speak for Sarah, but as for me, here\u2019s my mindset:<\/p>\n<p> Yes, you might be able to speed up your creative process with AI \u2014 <em>if<\/em> you know how to use it.<br \/>\n No, you shouldn\u2019t fire all of your creative team and replace them with AI.<br \/>\n And yes, you should keep a healthy level of skepticism regarding the application of AI within your business. (A healthy level of skepticism, specifically about the output of the tools, legal issues like licensing, and how the models are trained.) <\/p>\n<p>So, what caught my eye the most about Sarah\u2019s endorsement of Adobe Firefly was that Adobe is, seemingly at least, acting responsibly in this space.<\/p>\n\n<p><em><a href=\"https:\/\/firefly.adobe.com\/\">Image Source<\/a><\/em><\/p>\n<p>They\u2019re arguably the <em>most<\/em> responsible folks in the design tool world regarding AI. That makes me feel more confident about any potential licensing issues and that \u201cno creatives were harmed\u201d in training the models.<\/p>\n<h3>2. Canva<\/h3>\n<p><a href=\"https:\/\/www.canva.com\/\">Canva<\/a> is a free online graphic design tool. You can use it to create a range of designs, such as social media posts, logos, and presentations.<\/p>\n<p>Canva has integrated AI into its platform in several different ways, including Magic Design, a text-to-image generator, and Magic Studio, which includes AI-driven photo editing features and text-to-video generation.<\/p>\n\n<p><em><a href=\"https:\/\/www.canva.com\/\">Image Source<\/a><\/em><\/p>\n<p>These days, I mostly use Canva to make (some might say, <em>hilarious<\/em>) memes <a href=\"https:\/\/www.linkedin.com\/in\/rachaelnicholsonseocopywriter\/\">for my LinkedIn<\/a>.<\/p>\n<p>However, I used the tool<em> a lot<\/em> when I offered social media marketing services, so I wanted to use Magic Studio to create a social media image.<\/p>\n<p>I started with a time-saving social media template \u2014 an Instagram post specifically.<\/p>\n\n<p><em><a href=\"https:\/\/www.canva.com\/\">Image Source<\/a><\/em><\/p>\n<p>I chose <a href=\"https:\/\/www.canva.com\/design\/DAGFNBpgTM0\/epN2vg_DrxdGrWuw5GB9LA\/edit?ui%3DeyJEIjp7IlEiOnsiQSI6dHJ1ZX19fQ\">Cream Minimalist New Collection Instagram Post<\/a> by <a href=\"https:\/\/www.canva.com\/p\/kinleycreative\/\">Kinley Creative<\/a>.<\/p>\n\n<p><em><a href=\"https:\/\/www.canva.com\/design\/DAGFNBpgTM0\/epN2vg_DrxdGrWuw5GB9LA\/edit?ui%3DeyJEIjp7IlEiOnsiQSI6dHJ1ZX19fQ\">Image Source<\/a><\/em><\/p>\n<p>I wanted to customize the image, so I uploaded a picture of some of my own artwork.<\/p>\n\n<p><em><a href=\"https:\/\/www.canva.com\/design\/DAGFNBpgTM0\/epN2vg_DrxdGrWuw5GB9LA\/edit?ui%3DeyJEIjp7IlEiOnsiQSI6dHJ1ZX19fQ\">Image Source<\/a><\/em><\/p>\n<p>I also wanted to upload a font I\u2019d recently downloaded from <a href=\"https:\/\/typecolony.com\/\">Type Colony<\/a>. (This is <a href=\"https:\/\/typecolony.com\/products\/tc-kuareen\">TC Kuareen<\/a> if you\u2019re interested.)<\/p>\n\n<p><em><a href=\"https:\/\/typecolony.com\/\">Image Source<\/a><\/em><\/p>\n<p>To upload the font, I clicked on the \u201cnew collection\u201d templated text, selected the font drop-down menu, and clicked \u201cUpload a font.\u201d<\/p>\n\n<p><em><a href=\"https:\/\/www.canva.com\/design\/DAGFNBpgTM0\/epN2vg_DrxdGrWuw5GB9LA\/edit?ui%3DeyJEIjp7IlEiOnsiQSI6dHJ1ZX19fQ\">Image Source<\/a><\/em><\/p>\n<p>Once I\u2019d come this far, I realized I\u2019d not used any AI features. So my next task was to try to find some. But, try as I might, I could only find two noticeable AI features within the image editor.<\/p>\n<p>One of them was \u201cMagic Write.\u201d I could see that being helpful for designers or business owners who need help writing copy. That said, if you don\u2019t know how to use AI well, it\u2019s no replacement for working with a trained copywriter. Of course, the same goes for design.<\/p>\n<p>The other AI feature was \u201cTranslate.\u201d Once again, I could see this being helpful. However, like copy and design, AI translation is no replacement for having an actual translator to safeguard against translation mishaps.<\/p>\n\n<p><em><a href=\"https:\/\/www.canva.com\/design\/DAGFNBpgTM0\/epN2vg_DrxdGrWuw5GB9LA\/edit?ui%3DeyJEIjp7IlEiOnsiQSI6dHJ1ZX19fQ\">Image Source<\/a><\/em><\/p>\n<p>This could be my misunderstanding of the tool, but I found it hard to see a specific AI use case for social media graphic creation.<\/p>\n<p>But I think the tool could be really handy for AI image editing. For example, the \u201cMagic Eraser\u201d edit feature gets rid of unwanted design elements, and \u201cMagic Edit\u201d adds to, replaces, or edits an image in a few clicks.<\/p>\n\n<p><em><a href=\"https:\/\/www.canva.com\/design\/DAGFNBpgTM0\/epN2vg_DrxdGrWuw5GB9LA\/edit?ui%3DeyJEIjp7IlEiOnsiQSI6dHJ1ZX19fQ\">Image Source<\/a><\/em><\/p>\n<p><strong>What I like: <\/strong>Canva is really user-friendly. I feel like people with varying levels of design knowledge, and even those with little experience using design tools could use it.<\/p>\n<p>I also like that the platform has introduced an <em>\u201cindustry-leading collection of robust trust, safety, and privacy tools\u201d <\/em>through <a href=\"https:\/\/www.canva.com\/safe-ai-canva-shield\/\">Canva Shield<\/a>.<\/p>\n<p>It seems like Canva is also safeguarding against intellectual property claims for Enterprise customers. Plus, they\u2019re compensating Canva creatives for their work through an AI royalty program.<\/p>\n<p><strong>Best for: <\/strong>Individual graphic designers, design teams, and small to enterprise businesses.<\/p>\n<p><strong>Pricing: <\/strong>Get started for free.<\/p>\n<h3>3. Designs.ai<\/h3>\n<p><a href=\"http:\/\/designs.ai\/\">Designs.ai<\/a> is an integrated Agency-as-a-Service platform powered by AI technology. It\u2019s a one-stop shop for everything from logo design to social media and image generation.<\/p>\n<p>You can even convert text to speech for voice-over content.<\/p>\n<p>I tried creating a social media image to see how Designs.ai compares to Canva, mainly because I wanted to know if the AI aspects of this tool were more prominent.<\/p>\n\n<p><em><a href=\"http:\/\/designs.ai\/\">Image Source<\/a><\/em><\/p>\n<p>My first thought was that if you\u2019ve used Canva before, it won\u2019t take you long to get to grips with the layout for this section of the tool. But even if you haven\u2019t, the Designs.ai platform is straightforward and intuitive. I can see most people being able to pick up this tool and run with it to some degree.<\/p>\n\n<p><em><a href=\"http:\/\/designs.ai\/\">Image Source<\/a><\/em><\/p>\n<p>At first glance, the social media section is very similar to Canva in terms of picking templates to customize based on the channel (Facebook, Instagram, etc.). So, it\u2019s pretty standard stuff, really. The \u201cWizard\u201d option, however, caught my eye.<\/p>\n\n<p><em><a href=\"http:\/\/designs.ai\/\">Image Source<\/a><\/em><\/p>\n<p>The default format is \u201cBusiness Card,\u201d but you can choose from different options, such as \u201cQuotes,\u201d \u201cProduct Listings,\u201d and \u201cYouTube Thumbnail.\u201d I picked \u201cInstagram Post\u201d to compare the results to Canva.<\/p>\n\n<p><em><a href=\"http:\/\/designs.ai\/\">Image Source<\/a><\/em><\/p>\n<p>In addition to the different design format options, you can also choose from predetermined categories like \u201cEvents &amp; Celebrations,\u201d \u201cBusiness, Legal &amp; Finance,\u201d and \u201cAnimal &amp; Pet.\u201d I selected \u201cArt, Design &amp; Inspiration.\u201d<\/p>\n\n<p><em><a href=\"http:\/\/designs.ai\/\">Image Source<\/a><\/em><\/p>\n<p><strong>As a side note<\/strong>, I had to sign up\/sign in to upload my own title image. But I did everything until that point via the website without signing up for the platform.<\/p>\n<p>After inputting the design variables, I hit <strong>Generate<\/strong>. The options the tool spat out weren\u2019t standout designs, but they were better than I expected \u2014 a pleasant surprise!<\/p>\n\n<p><em><a href=\"http:\/\/designs.ai\/\">Image Source<\/a><\/em><\/p>\n<p>Next, I selected one of the suggested designs to see what the image editor was like. As with much of Designs.ai, the layout is similar to Canva.<\/p>\n\n<p><em><a href=\"http:\/\/designs.ai\/\">Image Source<\/a><\/em><\/p>\n<p><strong>For the sake of continuity,<\/strong> I could\u2019ve missed something, but unlike Canva, as far as I\u2019m aware, you can\u2019t upload your own fonts to Designs.ai.<\/p>\n\n<p><em><a href=\"http:\/\/designs.ai\/\">Image Source<\/a><\/em><\/p>\n<p>Overall, I found the platform easy to navigate and use. That said, I don\u2019t think this would serve your needs if you wanted to create complex designs.<\/p>\n<p>I also couldn\u2019t find any information about how Designs.ai trained its models, so I\u2019m wary of that aspect.<\/p>\n<p>There is <a href=\"https:\/\/designs.ai\/policy\/license-agreement\">information about licensing<\/a>, though. Generally, <em>\u201cfinished projects made with our creative AI tools can be distributed to promote and advertise your business.\u201d<\/em> Still, there are specific <a href=\"https:\/\/designs.ai\/dos-and-donts\">Do\u2019s and Don\u2019ts<\/a> segmented by each aspect of the tool (Logo, Social Media, Video, etc.) that you might want to pay attention to.<\/p>\n<p><strong>What I like: <\/strong>In terms of AI, Designs.ai goes a step beyond Canva. I can also see the \u201cBulk Edit\u201d function coming in handy if you want to automate mass edits.<\/p>\n\n<p><em><a href=\"http:\/\/designs.ai\/\">Image Source<\/a><\/em><\/p>\n<p><strong>Best for: <\/strong>Small businesses at the start of their journey who don\u2019t have the budget for a designer. Individual graphic designers or design teams specializing in holistic marketing.<\/p>\n<p><strong>Pricing:<\/strong> Get started for free.<\/p>\n<h3>4. AutoDraw<\/h3>\n<p><a href=\"https:\/\/www.autodraw.com\/\">AutoDraw<\/a> is an AI tool that combines machine learning and drawings from artists. You can use the tool to \u201c<em>draw stuff fast<\/em>.\u201d In terms of graphic design use cases, you could use AutoDraw to make learning materials and custom graphics.<\/p>\n<p>And for any design that requires a quick outline, I can see Autodraw speeding up the process.<\/p>\n<p><strong>A warning: <\/strong>I don\u2019t have my graphics tablet set up. So everything you\u2019re about to witness \u2014 hilarious though it may be \u2014 was done with just a mouse. I\u2019m guessing the tool\u2019s capabilities are far greater with a tablet or a stylus at hand.<\/p>\n<p>However, without giving too much away, it proves that you can input a terrible drawing into AutoDraw and get something better back.<\/p>\n\n<p><em><a href=\"https:\/\/www.autodraw.com\/\">Image Source<\/a><\/em><\/p>\n<p>I decided to keep things simple with a good old smiley face. First, I used the \u201cShape\u201d tool to create a circle outline, and then I used \u201cAutoDraw\u201d for the eyes and nose. As you can see, the AutoDraw elements inputted by me are \u2026 lacking finesse, shall we say.<\/p>\n\n<p><em><a href=\"https:\/\/www.autodraw.com\/\">Image Source<\/a><\/em><\/p>\n<p>But that\u2019s not a problem. The \u201cDo you mean\u201d section on the top toolbar gives various options to finesse your drawing. So even if your attempt to draw a smiley face with just a mouse didn\u2019t turn out so well, one click on a smiley face up top, and you\u2019re golden.<\/p>\n\n<p><em><a href=\"https:\/\/www.autodraw.com\/\">Image Source<\/a><\/em><\/p>\n<p>As you can see the smiley face is now a little less unbearable to behold. Next I used <strong>Select<\/strong> to select and then delete the initial circle shape I added. (It turned out to be unnecessary.) Et voila! A shiny happy clipart style person laughing \u2026 or something.<\/p>\n\n<p><em><a href=\"https:\/\/www.autodraw.com\/\">Image Source<\/a><\/em><\/p>\n<p>Regarding training the models, <a href=\"https:\/\/blog.google\/technology\/ai\/fast-drawing-everyone\/\">Google used<\/a>\u201c<em>the same technology to guess what you\u2019re trying to draw,<\/em>\u201d as <a href=\"https:\/\/quickdraw.withgoogle.com\/\">Quick, Draw!<\/a>, which relied upon \u201c<em>artists, designers, illustrators, and friends of Google<\/em>\u201d to add drawings to the doodling data set.<\/p>\n<p>I doubt the artists were compensated for their work. Still, at least they shared designs willingly rather than having them scraped by AI without their consent.<\/p>\n<p><strong>What I like:<\/strong> I really like that the tool is simple to use, free, and, let\u2019s be honest, fun! However, it wouldn\u2019t be ideal for complex design work. That said, if you don\u2019t have a lot of time and need to visualize an idea quickly, AutoDraw can help.<\/p>\n<p><strong>Best for:<\/strong> Anyone who needs to convey ideas and concepts at speed.<\/p>\n<p><strong>Pricing:<\/strong> Get started for free.<\/p>\n<h3>5. Khroma<\/h3>\n<p><a href=\"https:\/\/www.khroma.co\/\">Khroma<\/a> is an AI graphic design tool that helps you match your favorite colors into a series of palettes. The tool also blocks the colors you don\u2019t like, so they\u2019ll never find their way into your palettes.<\/p>\n<p>I love that this tool is so specialized for a specific purpose. And I can see this being a big time saver if you struggle with color pairing like me.<\/p>\n<p>For context, I can pick a few colors that I like, no problem. But I\u2019m not always confident they go together and can get lost in analysis paralysis. As a result, I tend to buy pre-made color palettes for my go-to illustrative tool, Procreate.<\/p>\n<p>After I clicked <strong>Generate<\/strong>, I was prompted to choose 50 colors \u201c<em>to train a color generator algorithm<\/em>\u201d personalized to me. I dove right in and picked the colors that stood out to me at a glance.<\/p>\n\n<p><em><a href=\"https:\/\/www.khroma.co\/\">Image Source<\/a><\/em><\/p>\n<p>As I picked the colors, the \u201clikes to go\u201d section counted how many colors I still had to choose. The color bar also started filling up with the ones I\u2019d selected so far.<\/p>\n\n<p><em><a href=\"https:\/\/www.khroma.co\/\">Image Source<\/a><\/em><\/p>\n<p>After picking my 50 colors, I hit <strong>Start Training<\/strong>.<\/p>\n\n<p><em><a href=\"https:\/\/www.khroma.co\/\">Image Source<\/a><\/em><\/p>\n<p>Then, the results came in. The layout for the color pairings is beautiful, and I see a lot of potential in this tool.<\/p>\n\n<p><em><a href=\"https:\/\/www.khroma.co\/\">Image Source<\/a><\/em><\/p>\n<p>Another interesting element of Khroma is that you can visualize your color pairings in different ways, including \u201cType\u201d (the view above) and \u201cGradient\u201d (the view below). You can also see how your color choices look as posters, images, and within broader color palettes.<\/p>\n\n<p><em><a href=\"https:\/\/www.khroma.co\/\">Image Source<\/a><\/em><\/p>\n<p>Since Khroma helps you pair colors already in existence, I can\u2019t see it being exploitative to creators or needing specific licenses for commercial use. But I can\u2019t say that for certain, so do your due diligence.<\/p>\n<p><strong>What I like: <\/strong>When you click the information icon against each color pairing, Khroma provides you with the color codes. That will be such a time saver if you want to color match in another design tool.<\/p>\n\n<p><em><a href=\"https:\/\/www.khroma.co\/\">Image Source<\/a><\/em><\/p>\n<p><strong>Best for: <\/strong>Individual designers and design teams looking to save time on color selection and pairing.<\/p>\n<p><strong>Pricing: <\/strong>Get started for free.<\/p>\n<h3>6. Looka<\/h3>\n<p><a href=\"https:\/\/looka.com\/\">Looka<\/a> is a platform specifically for logo and brand design. It uses artificial intelligence and machine learning to create designs based on your input.<\/p>\n<p>I started my test by entering an example company name and clicking <strong>Get started<\/strong>. From then on, Looka took me through a series of steps to help me create a logo.<\/p>\n\n<p><em><a href=\"https:\/\/looka.com\/\">Image Source<\/a><\/em><\/p>\n<p>The first step was to pick my industry. As you can see, there is a range of sectors to choose from.<\/p>\n\n<p><em><a href=\"https:\/\/looka.com\/\">Image Source<\/a><\/em><\/p>\n<p>I was then prompted to select some logos I liked, followed by some colors.<\/p>\n\n<p><em><a href=\"https:\/\/looka.com\/\">Image Source<\/a><\/em><\/p>\n<p>The following steps were to add a company name (again, for some reason?) accompanied by a slogan and then to choose some symbol types.<\/p>\n<p><strong>An observation:<\/strong> I liked that Looka gave me notes about my company name and slogan choices as I inputted them. This could be handy advice for beginners. Plus, you can also pick your own symbols if you want to be more hands-on with the design.<\/p>\n\n<p><em><a href=\"https:\/\/looka.com\/\">Image Source<\/a><\/em><\/p>\n<p>After that, Looka generated a few different logos for me. While they were competent logos, they were too \u201cout of the box\u201d for me and lacked the creative flair needed for brand differentiation. That said, I didn\u2019t go too deep into customizing the logo.<\/p>\n\n<p><em><a href=\"https:\/\/looka.com\/\">Image Source<\/a><\/em><\/p>\n<p>This tool shines more in the presentation of the designs than in the designs themselves. For example, I like that Looka provides design mock-ups so you can see how your logo will look on a business card, website, social media, and more.<\/p>\n\n<p><em><a href=\"https:\/\/looka.com\/\">Image Source<\/a><\/em><\/p>\n<p>I couldn\u2019t find any specifics about how Looka trained its AI models, but they at least address the potential negative impact on human designers <a href=\"https:\/\/looka.com\/blog\/what-is-looka-and-how-does-it-work\/\">here<\/a>:<\/p>\n\n<p><em><a href=\"https:\/\/looka.com\/blog\/what-is-looka-and-how-does-it-work\/\">Image Source<\/a><\/em><\/p>\n<p>In terms of <a href=\"https:\/\/looka.com\/terms\/\">licensing and copyright<\/a>, Looka says:<\/p>\n<p>\u201c<em>You may not use any of Looka\u2019s End Products outside of the Site, whether for commercial or personal use, without paying all applicable and respective Fees in advance. This includes both digital and physical use of the End Products<\/em>.\u201d<\/p>\n<p><strong>What I like: <\/strong>Overall, the platform is intuitive and easy to use. I like that Looka doesn\u2019t use templates; rather, it generates each design based on your specific input. There is also a wide range of font, layout, and color options.<\/p>\n<p><strong>Best for:<\/strong> New businesses without the budget to work with a designer. Individual designers and design teams working specifically in branding.<\/p>\n<p><strong>Pricing:<\/strong> Get started for free.<\/p>\n<p>Looking to pair your designs with AI-powered text? <a href=\"https:\/\/www.hubspot.com\/products\/artificial-intelligence\">Get started with HubSpot AI today<\/a>.<\/p>\n<h3>7. Kittl<\/h3>\n<p><a href=\"https:\/\/www.kittl.com\/\">Kittl<\/a> is a free, easy-to-use online design platform that lets you create high-quality designs without the steep learning curve of traditional graphic design software.<\/p>\n<p>Because it&#8217;s web-based, Kittl is perfect for designers on the go or those seeking a simple design solution without the hassle of installations, updates, and storage space.<\/p>\n<p>One of Kittl&#8217;s most notable qualities is its emphasis on &#8220;quick and easy creation of professional designs,&#8221; which makes it especially well-liked by users who need to quickly and easily create visually appealing social media images, typography, and logos.<\/p>\n<p>But don&#8217;t be fooled by its simplicity \u2014 Kittl provides sophisticated customization options that allow you to adjust every layout element with precision.<span><\/span><\/p>\n<p><em><a href=\"https:\/\/www.kittl.com\/\"><\/a><\/em><\/p>\n<p><em><a href=\"https:\/\/www.kittl.com\/\">Image Source<\/a><\/em><\/p>\n<p>Kittl offers several AI-based tools such as an AI logo generator, AI vectorizer, AI product background generator, and more. To have a better sense of the platform, I decided to specifically investigate their AI Image Generator.<\/p>\n<p>While choosing what to create, I discovered tons of free templates for specific projects such as T-shirt designs, business cards, POD products, and more. I settled on designing a logo and aimed to create a modern yet natural look using a pre-made template, an AI image, and Kittl&#8217;s extensive collection of fonts.<\/p>\n<p>After logging in to Kittl, I started a New Project, navigated to templates, and selected a pre-made logo design from a pretty hefty template library. This added a new artboard to my project with a customizable design.<\/p>\n<p><span><\/span><\/p>\n<p><em><a href=\"https:\/\/www.kittl.com\/\">Image Source<\/a><\/em><\/p>\n<p>With my template selected, I needed to create my AI image. The Image Generator was very straightforward and even if you don\u2019t have much experience using AI design tools, you should be able to navigate the features with ease.\u00a0<\/p>\n<p>The concept for my logo design was, &#8220;a sleek, nature-inspired logo in muted earth tones, with elegant typography.&#8221; The prompt I entered into the image generator was \u201ca dreamy desert oasis.\u201d<\/p>\n<p>I was pleasantly surprised that I could choose from a variety of styles such as \u201ccartoon,\u201d and even \u201csynthwave.\u201d I settled on the \u201cwatercolor\u201d style.\u00a0<\/p>\n<p>Using the AI Background Remover, I got rid of the resulting image&#8217;s white background with a click &#8211; and viola! I was left with the image below\u2026which is pretty awesome.<\/p>\n<p><span><\/span><em><a href=\"https:\/\/www.kittl.com\/\">Image Source<\/a><\/em><\/p>\n<p>I didn\u2019t think the bright image matched the natural look I wanted so I tried another AI tool: the AI Vectorizer. This was surprisingly easy to use and I was able to choose how many colors would remain in the vector image.<\/p>\n<p>From here I tweaked some things, like the artboard color, text color, and font. The amount of unique fonts Kittl has made it difficult to choose! I even duplicated the artboard to experiment with other brand colors.<\/p>\n<p><span><\/span><em><a href=\"https:\/\/www.kittl.com\/\"><\/a><\/em><\/p>\n<p><em><a href=\"https:\/\/www.kittl.com\/\">Image Source<\/a><\/em><\/p>\n<p>After I finished the graphic I went to the mockup section and chose the sticker mockup how real does that look? The text wraps around the contours of the image!<\/p>\n<p><em><a href=\"https:\/\/www.kittl.com\/\">Image Source<\/a><\/em><\/p>\n<p>All in all, creating a custom logo on Kittl was super straightforward. What stood out with Kittl was just the ease of navigation and use. It was incredibly easy to adjust each aspect with precision in just a few clicks.<\/p>\n<p><strong>What I like: <\/strong>If we\u2019re thinking of AI tools, then I like how Kittl strikes a mix between ease of use and advanced capabilities. Because the design tools are simple to use, I could explore and make adjustments without any hassle.<\/p>\n<p><strong>Best for:<\/strong> Beginner or expert-level graphic designers, design teams, and POD creators. Kitt\u2019s particularly good for individuals wanting professional quality designs without the steep learning curve of other design software.\u00a0<\/p>\n<p><strong>Pricing:<\/strong> Get started for free.<\/p>\n<p><a><\/a> <\/p>\n<h2>The Bottom Line on AI Tools for Graphic Design<\/h2>\n<p>Let\u2019s be honest: A tool is only as good as the person wielding it. So, if you don\u2019t know much about graphic design concepts to begin with, it\u2019s unlikely you\u2019ll create a brand-differentiating end product.<\/p>\n<p>However, if you know your way around your colors, typography, alignment, visual hierarchy, balance, and the rest, AI can speed up your creative process.<\/p>\n<p>Personally, I loved testing out Adobe Firefly. The end output exceeded that sterile \u201cout of the box\u201d template, which feels common with other tools. I also liked that you could create something painterly in style.<\/p>\n<p>Plus, I love Adobe\u2019s ethical approach to using AI. They are working with creatives to train their models responsibly and protecting product users against potential licensing and legal issues.<\/p>","protected":false},"excerpt":{"rendered":"<p>Graphic design has come a long way since I started in the arts nearly a [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/internship.infoskaters.com\/blog\/wp-json\/wp\/v2\/posts\/420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/internship.infoskaters.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/internship.infoskaters.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/internship.infoskaters.com\/blog\/wp-json\/wp\/v2\/comments?post=420"}],"version-history":[{"count":0,"href":"https:\/\/internship.infoskaters.com\/blog\/wp-json\/wp\/v2\/posts\/420\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/internship.infoskaters.com\/blog\/wp-json\/wp\/v2\/media\/421"}],"wp:attachment":[{"href":"https:\/\/internship.infoskaters.com\/blog\/wp-json\/wp\/v2\/media?parent=420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/internship.infoskaters.com\/blog\/wp-json\/wp\/v2\/categories?post=420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/internship.infoskaters.com\/blog\/wp-json\/wp\/v2\/tags?post=420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}