If you’re just getting started with local SEO, this Google My Business guide is the perfect spot to kick things off.<\/p>\n\n
Even though GMB looks simple and pretty intuitive, there are a lot of things to pay attention to. You\u2019ll really benefit from it only if <\/strong>your listing is set up right.<\/p>\n <\/a><\/p>\n Remember \u2014 when people search for a product or service near them, they’re usually very close to making a purchase. One in two people<\/a> who conduct a local search (think \u201cwatch repair near me\u201d) visit a store that day.<\/p>\n So it’s important the information about your business that shows up when people search Google is as accurate, complete, and optimized as possible.<\/p>\n In this article, I\u2019ll show you how to create your Google My Business account, verify your business, make your listing as strong as possible, and more \u2014 with some expert guidance along the way.<\/p>\n Table of Contents<\/strong><\/p>\n What is Google My Business?<\/a> <\/a> <\/p>\n But wait \u2026 do I need Google My Business or Google Business Profile? \ud83e\uddd0<\/strong><\/p>\n They’re the same thing. It used to be called Google My Business, and a lot of people still call it that, even though it\u2019s now Google Business Profile. To keep things simple, in this piece, we\u2019ll stick with the old name most folks are familiar with.<\/p>\n\n Image Source<\/a><\/em><\/p>\n <\/a> <\/p>\n <\/a> <\/p>\n Let\u2019s explore the key six benefits of Google Business Profile and how it can help you get noticed online and bring in more local customers by putting all the important info right where people can see it.<\/p>\n According to Safari Digital, 46% of all Google searches are driven by local intent.<\/a> Plus, 97% of people search online to find nearby stores, and in 2023, 28% of those local searches ended in a purchase.<\/p>\n So, what does Google My Business do for you?<\/p>\n It boosts your business\u2019s presence in Google Search and Maps, especially in local searches<\/a>. When someone searches for \u201cnear me” services, GMB ensures your business shows up in the top results \u2014 if relevant.<\/p>\n\n Image Source<\/a><\/em><\/p>\n Google looks at various factors, including relevance, distance, and the prominence of the business in the local area. A complete and optimized GMB listing gives Google the data it needs to rank you higher.<\/p>\n Example<\/strong>: A local pizza place sets up its GMB profile with updated info, like opening hours, pictures of its dishes, and customer reviews. Now, when someone in the neighborhood searches for \u201cpizza delivery,\u201d this restaurant appears in the local 3-pack \u2014 the top 3 results on Google Maps \u2014 which gets it more foot traffic and delivery orders. <\/p>\n You can directly interact with your customers through Q&A sections and reviews.<\/p>\n Pissed Consumer reports that 75.5% of consumers trust online reviews,<\/a> so responding to both positive and negative feedback is important for building trust and keeping people engaged.<\/p>\n Example<\/strong>: A hair salon actively responds to reviews \u2014 thanking those who leave positive comments and resolving issues for those who leave negative feedback. This shows they care about customer satisfaction and, at the same time, encourage others to leave reviews. <\/p>\n Expert tip:<\/strong> \u201cWe use a tool called BrightLocal<\/a> to manage all our client reviews in one place. It\u2018s super helpful for staying organized. Respond to every single review, whether it\u2019s positive or negative. When you respond, try to naturally weave in keywords related to your business and location,\u201d advises Marshal Davis,<\/a> president of Ascendly Marketing<\/a><\/p>\n One of the best things about GMB is its valuable insights into customer behavior.<\/p>\n You can see how customers find your listing (search terms, location), what actions they take (such as calling your business or visiting your website), how many people check out your business via Maps, and how many users interact with you overall.<\/p>\n\n Image Source<\/a><\/em><\/p>\n Example<\/strong>: A local caf\u00e9 notices through GMB insights that many customers find them using the term \u201cbreakfast near me.\u201d Seeing this trend, they decide to promote their breakfast menu more heavily in posts and in-store promotions, leading to an increase in morning visitors. <\/p>\n GMB offers free exposure by letting you showcase photos, product or service descriptions, and key updates. This helps potential customers get a solid sense of your business before they even click on your website or step into your store.<\/p>\n The better your profile is optimized, the higher the chances you\u2019ll appear in search results without spending money on PPC ads.<\/p>\n Example<\/strong>: A florist uses GMB to showcase bouquets and seasonal offers. When people search for \u201cflower delivery,\u201d they can see fresh photos of the latest arrangements, which leads to more calls for orders, especially during holidays like Valentine\u2019s Day or Mother\u2019s Day. Without any ad budget, they start appearing in local searches. <\/p>\n All GMB listings are optimized for mobile, so when users search for businesses on their phones, they can quickly get all the info they need \u2014 directions, hours, reviews, etc.<\/p>\n This is crucial since 80% of Gen Z, 62% of millennials, 66% of Gen X, 35% of Boomers, and 52% of the general population primarily use mobile search.<\/a><\/p>\n Example<\/strong>: A bakery ensures their GMB listing is complete with an address, contact number, and hours of operation. When someone\u2019s out shopping and searches for \u201cbakery near me,\u201d the listing pops up with a one-click option to call or get directions, driving foot traffic to the store. <\/p>\n Service-based businesses can use GMB\u2019s appointment booking feature to let customers schedule appointments directly from the listing. Actually, Publer states that 95% of companies receive appointment requests<\/a> via Google My Business.<\/p>\n This reduces friction and improves the customer experience by making the process easy and seamless. And that\u2019s exactly what users prefer.<\/p>\n Example<\/strong>: A beauty spa adds an appointment link to their GMB listing. Clients searching for \u201cfacials\u201d or \u201cmassage therapy near me\u201d can now book their services directly from the search result, increasing bookings without requiring customers to visit the website first. <\/p>\n <\/a> <\/p>\n Step 1:<\/strong> Log into the Google Account you want to be associated with your business (or create a Google Account if you don\u2019t already have one). <\/p>\n Step 2:<\/strong> Go to www.google.com\/intl\/en_us\/business\/<\/a> and select \u201cManage now.\u201d <\/p>\n Step 3:<\/strong> Enter your business name. <\/p>\n Step 4:<\/strong> Choose your business type \u2014 online retail, local store, or service business. <\/p>\n Step 5: <\/strong>Time to choose the category. Select the most accurate category possible \u2014 you\u2019re essentially telling Google which type of customers should see your business listing. <\/p>\n Expert tip:<\/strong> \u201c<\/em>Fill out your profile fully, and don\u2019t limit your brand to one category. GBP lets you add up to 10 different sub-categories to your business beyond your primary option, which can help Google better understand everything you do. Your business isn\u2019t one-dimensional, so add different categories for the full spectrum of your products and services. The more categories you add, the more keywords you\u2019re likely to rank for,\u201d Elisa Daniela Montanari,<\/a> head of SEO at Wrike.<\/a><\/p>\n Step 6: <\/strong>Enter your business address. <\/p>\n Step 7:<\/strong> Add your business phone number (optional). <\/p>\n Step 8:<\/strong> Choose a verification option. If you\u2019re not ready to verify your business yet, click \u201cTry a different method\u201d \u2192 \u201cVerify Later.\u201d <\/p>\n <\/a> <\/p>\n There are several ways to verify your GMB listing:<\/p>\n By postcard Step 1:<\/strong> If you aren\u2018t already logged into Google My Business, sign in now and choose the business you want to verify. (If you\u2019re already logged in, you’ll be at the verification step.) <\/p>\n Step 2: <\/strong>Make sure your business address is correct. Optional: Add a contact name \u2014 that’s who the postcard will be addressed to. <\/p>\n Step 3: <\/strong>Click \u201cMail.\u201d The postcard should reach you in five days \u2014 make sure you don’t edit your business name, address, or category (or request a new code) before it comes, because this could delay the process. <\/p>\n Step 4: <\/strong>Once you’ve gotten the postcard, log into Google My Business. If you have more than one business location, select the location you want to verify. If you only have one, select \u201cVerify now.\u201d <\/p>\n Step 5:<\/strong> In the Code field, enter the five-digit verification code on your postcard. Click \u201cSubmit.\u201d <\/p>\n If your postcard never shows up or you lose it, you can request a new code by signing into Google My Business and clicking the \u201cRequest another code\u201d blue banner at the top of the screen.<\/p>\n Google lets some businesses verify their location by phone. If you\u2018re eligible, you\u2019ll see the \u201cVerify by phone\u201d option when you start the verification process.<\/p>\n Step 1: <\/strong>If you aren\u2018t already logged into Google My Business, sign in now and choose the business you want to verify. (If you\u2019re already logged in, you’ll be at the verification step.) <\/p>\n Step 2: <\/strong>Make sure your phone number is correct, then choose \u201cVerify by phone.\u201d <\/p>\n Step 3: <\/strong>Enter the verification code from the text you receive. <\/p>\n Google lets some businesses verify their location by phone. If you\u2018re eligible, you\u2019ll see the \u201cVerify by email\u201d option when you start the verification process.<\/p>\n Step 1:<\/strong> If you aren\u2018t already logged into Google My Business, sign in now and choose the business you want to verify. (If you\u2019re already logged in, you’ll be at the verification step.) <\/p>\n Step 2:<\/strong> Make sure your email address is correct, then choose \u201cVerify by email.\u201d <\/p>\n Step 3: <\/strong>Go to your inbox, open the email from Google My Business, and click the verification button in the email. <\/p>\n If you\u2018ve already verified your business with Google Search Console (a free tool that lets you manage your website\u2019s search performance and health), you might be able to instantly verify your email.<\/p>\n Step 1: <\/strong>Sign into Google My Business with the same account you used to verify your business with Google Search Console. (Some business categories aren\u2018t eligible for instant verification, so if you don\u2019t get a notification asking you to verify the listing, you’ll have to use a different verification method.) <\/p>\n If you operate more than 10 locations for the same business \u2014 and you’re not <\/em>a service business or an agency managing locations for multiple businesses \u2014 you might be eligible for bulk verification.<\/p>\n Step 1: <\/strong>If you aren’t already logged into Google My Business, sign in now and choose a location. Click \u201cGet verified\u201d next to its name. <\/p>\n Step 2:<\/strong> Click \u201cChain.\u201d <\/p>\n Step 3: <\/strong>Fill out the verification form with your business name (as well as the parent company, if applicable), country or countries where you operate, all contact names (i.e., everyone who will be using the Google My Business account), contact phone number, business manager email (someone at the business who can verify you’re a representative of that business), and the email address of your Google Account Manager. <\/p>\n Step 4: <\/strong>Submit the verification form. It can take up to a week for Google to review and process your claim. <\/p>\n <\/a> <\/p>\n Once you\u2018ve verified your business, it\u2019s time to finish fleshing out your profile.<\/p>\n Go to the Google My Business dashboard, click the listing you’d like to work on, select \u201cInfo,\u201d and then choose a section to fill out or update.<\/p>\n\n Add as much information and media as you can, including a business profile photo, the area you serve, your hours, attributes (e.g., \u201cwheelchair accessible,\u201d \u201cfree wifi\u201d), the day and year you opened, and a public phone number and website URL.<\/p>\n Anyone can \u201csuggest an edit\u201d to your listing by clicking on the three dots in the right corner, so it\u2018s important to A) get everything right the first time (so you don\u2019t encourage random people to make their own changes) and B) periodically log into your GMB dashboard and make sure all the details look right.<\/p>\n\n At any point in time, you can edit your business profile by logging into your GMB dashboard, clicking on \u201cInfo,\u201d clicking the pencil next to the field you’d like to edit, making your change, and then choosing \u201cApply.\u201d<\/p>\n\n Expert tip: \u201c<\/strong>Create a listing for each location and skip the copy-and-paste. Each description should be unique so Google can tell these are two different businesses operating under the same umbrella. If each profile is a carbon copy, it could look suspicious to Google, and your ranking may suffer. That said, you shouldn\u2019t need to manage everything manually, so use a tool to manage multiple profiles from a centralized location,\u201d says Brooke Webber,<\/a> head of marketing at Ninja Patches<\/a><\/p>\n Regarding optimizing your listing, I also spoke with Sergey Galanin,<\/a> the SEO director at Phonexa<\/a>, who pointed out that one common mistake is not keeping the details on your website in sync with your GMB.<\/p>\n If there\u2019s inconsistency between your site and GMB, it can confuse potential customers. They might come across conflicting information and get skeptical about your business and what you offer.<\/p>\n This can lead to lost customers, a negative online reputation, and even bad reviews. Worst case, Google could even penalize your business for having mismatched information.<\/p>\n According to Google, businesses with photos see 35% more clicks to their website<\/a> and 42% higher requests for driving directions in Google Maps.<\/p>\n Ditch the generic stock photos and showcase what makes your business unique.<\/p>\n Think photos of your team in action, happy customers enjoying your products, or behind-the-scenes peeks at your process, says Marshal Davis.<\/p>\n Photos should be at least 720 pixels wide by 720 pixels high and JPG or PNG files.<\/p>\n Not sure how many pictures to add \u2014 or what they should be of?<\/p>\n Your Google My Business cover photo is one of the most important, as it shows up front and center on your listing.<\/p>\n\n Your profile photo is what appears when you upload new photos, videos, or review responses.<\/p>\n\n Along with your profile and cover photos, you can and should upload other pictures to make your listing more informative and engaging.<\/p>\n Type<\/strong><\/p>\n Description<\/strong><\/p>\n Google-recommended minimum<\/strong><\/p>\n Suggestions<\/strong><\/p>\n Exterior<\/p>\n The outside of your business from different directions.<\/p>\n Three photos<\/p>\n Use pictures from different times of day (morning, afternoon, evening) so customers always recognize your business.<\/p>\n Interior<\/p>\n The inside of your business, with a focus on decor and ambiance.<\/p>\n Three photos<\/p>\n Give customers an accurate idea of what it will look like to stand or sit inside your business.<\/p>\n Product<\/p>\n A representation of the types of products or services you offer.<\/p>\n One photo per product type or service<\/p>\n Show the products you’re known for and make sure the photos are lit well.<\/p>\n Employees at work<\/p>\n \u201cAction\u201d shots of your employees delivering the types of services you offer.<\/p>\n Three<\/p>\n Try to capture your employees with satisfied customers.<\/p>\n Food and drink<\/p>\n Pictures that represent your most popular menu items.<\/p>\n Three<\/p>\n Consider hiring a food photographer \u2014 these are tricky to get right! If that’s not in the budget, use bright, even lighting (i.e. no shadows or dimness).<\/p>\n Common areas<\/p>\n Photos of where your customers will spend time (think a lobby or lounge).<\/p>\n One photo per common area<\/p>\n Represent the variety of amenities you offer.<\/p>\n Rooms<\/p>\n Pictures of your different room and suite options (if applicable).<\/p>\n Three<\/p>\n Don’t try to mislead guests \u2014 show your wallet-friendly and <\/em>high-end options.<\/p>\n Team<\/p>\n A shot of your management team and staff.<\/p>\n Three<\/p>\n Use pictures that show your unique culture and team personality.<\/p>\n You can also add videos. Videos must be:<\/p>\n 30 seconds or shorter Videos can add some variety to your profile and make you stand out among other businesses in your category; however, don\u2018t worry if you don\u2019t have any. Unlike photos, they’re not a \u201cmust-have.\u201d<\/p>\n One of the best ways to encourage future customers to leave positive reviews? Respond to current ones. Not only does leaving an appreciative response show the original reviewer you’re thankful for their support, but it also makes that positive review stand out on your listing and <\/em>influences people to leave their own reviews.<\/p>\n Here’s a sample reply to a satisfied customer:<\/p>\n Thank you for your business, [name]! We\u2018re so glad you enjoyed [product, e.g., “the blueberry pie”] \u2014 it\u2019s one of our favorites, as well. Hope to see you back at [business name] soon. <\/em><\/p>\n You should also respond to negative reviews to show you take them seriously and placate the unhappy buyer. But make sure you’re extremely courteous \u2014 attacking them back will only make you look unprofessional and their review more credible.<\/p>\n Thank you for the feedback, [name], and I\u2018m incredibly sorry [product\/experience] did not meet your expectations. [If you\u2019ve made a change, mention it here \u2014 e.g., \u201cWe’re now double-checking orders to make sure everyone gets exactly what they asked for.\u201d] If you\u2018d like to come back in, we\u2019d be happy to give you [product] on the house. In any case, thanks for your business, and I hope we can do better next time.<\/em><\/p>\n <\/a> <\/p>\n The Google My Business app is gone. To keep your Business Profile fresh and connect with customers, use the Google Maps app and Google Search instead.<\/p>\n Simply open the Google Maps app on your phone and go to the \u201cBusiness\u201d tab to manage your profile easily. Use the same Google Account linked to your Business Profile.<\/p>\n The Google Maps app offers most features of the old Google My Business app. You can:<\/p>\n Add or claim your business to show up on Google. Download the Google Maps app on both iOS<\/a> and Android<\/a>.<\/p>\n
\n Is Google My Business free?<\/a>
\n Google My Business Benefits<\/a>
\n How to Create a Google My Business Listing<\/a>
\n How to Verify Your Business on Google<\/a>
\n How to Optimize Your GMB Listing<\/a>
\n Google My Business App \u2014 Does It Exist?<\/a> <\/p>\nGoogle My Business Benefits<\/strong><\/h2>\n
1. Increased Visibility and Better Rankings<\/strong><\/h3>\n
2. Enhanced Customer Engagement<\/strong><\/h3>\n
3. Valuable Insights and Analytics<\/strong><\/h3>\n
4. Free Marketing and Advertising<\/strong><\/h3>\n
5. Mobile Access <\/strong><\/h3>\n
6. Simplified Appointment Booking<\/strong><\/h3>\n
How to Create a Google My Business Listing<\/strong><\/h2>\n
How to Verify Your Business on Google<\/strong><\/h2>\n
\n By phone
\n By email
\n Instant verification
\n Bulk verification <\/p>\nPostcard Verification<\/strong><\/h3>\n
Phone Verification<\/strong><\/h3>\n
Email Verification<\/strong><\/h3>\n
Instant Verification<\/strong><\/h3>\n
Bulk Verification<\/strong><\/h3>\n
How to Optimize Your GMB Listing<\/strong><\/h2>\n
Google My Business Photos<\/strong><\/h3>\n
Cover photo<\/strong><\/h4>\n
Profile photo<\/strong><\/h3>\n
Google My Business Videos<\/strong><\/h3>\n
\n 100 MB or smaller
\n 720p resolution or higher <\/p>\nGoogle My Business Reviews<\/strong><\/h3>\n
Google My Business App \u2014 Does It Exist?<\/strong><\/h2>\n
\n Edit your business info, like address, hours, or photos.
\n Respond to customer messages or calls.
\n Set up notifications for your mobile device.
\n Manage your reviews.
\n Check your performance metrics.
\n Advertise your business. <\/p>\n