Any writer will tell you how hard it is to express a complex emotional concept in just a few words. But that\u2019s exactly what great slogans and taglines do.<\/p>\n
If you\u2018re looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans and taglines from both past and present.<\/p>\n
<\/a><\/p>\n But before we get into specific examples, let\u2019s quickly go over what a slogan is, how it differs from a tagline, and what makes these branded one-liners stand out.<\/p>\n Table of Contents<\/strong><\/p>\n What is a slogan?<\/a> <\/p>\n Slogan vs. Tagline<\/a> In business, a slogan is \u201ca catchphrase or small group of words that are combined in a special way to identify a product or company,\u201d according to Entrepreneur.com’s small business encyclopedia<\/a>.<\/p>\n In many ways, they’re like mini-mission statements.<\/p>\n Slogans are as essential to advertising as logos. While the latter visually represent a brand, slogans are verbal representations, which can make them snappier and easier to remember. Both formats grab consumers\u2018 attention more readily than a company\u2019s name or product might.<\/p>\n The goal? To leave a key brand message in consumers\u2018 minds so that, even if they remember nothing else from an advertisement, they\u2019ll be singing the slogan under their breath.<\/p>\n <\/a> <\/p>\n Although \u201cslogan\u201d and \u201ctagline\u201d tend to be used interchangeably, they serve two different purposes.<\/p>\n As I mentioned in Entrepreneur.com’s definition above, a slogan identifies a product or company. So does a tagline, for that matter. Where these terms differ is in how they position a company<\/a> in its industry.<\/p>\n A slogan<\/strong> encompasses a company\u2018s mission, what it stands for, and even how it\u2019s helping customers in the individual campaigns the company might run. Slogans can therefore be longer than taglines, as you’ll see in the list below. <\/a> <\/p>\n Taglines are often next to the company\u2018s logo on official advertisements and are more specific to brand awareness than slogans.<\/p>\n Slogans carry a brand\u2019s values and promises as the company grows and evolves, and can be promoted under an overarching company tagline.<\/p>\n Your organization doesn’t have to develop both a slogan and a tagline \u2014 it might succeed with just a solid, recognizable tagline.<\/p>\n But as you develop new products and identify new types of customers, you might find your brand launching a campaign that is primed for its own slogan.<\/p>\n <\/a> <\/p>\n According to HowStuffWorks<\/a>, a great slogan has most, or all, of the following characteristics:<\/p>\n Is the slogan quickly recognizable? Will people only have to spend a second or two thinking about it? A brief but strong few words can go a long way in advertisements, videos, posters, business cards, swag, and other places.<\/p>\n Ever heard the marketing advice, \u201cSell the sizzle, not the steak\u201d? It means sell the benefits, not the features \u2014 which applies perfectly to slogans. A great slogan makes a company or product’s benefits clear to the audience.<\/p>\n Does your light beer have the fullest flavor? Or maybe the fewest calories? What is it about your product or brand that sets it apart from competitors? (Check out our essential branding guide.<\/a>)<\/p>\n The best taglines use words that are upbeat.<\/p>\n For example, Reese\u2018s Peanut Butter Cups\u2019 slogan, \u201cTwo great tastes that taste great together,\u201d gives the audience good feelings about Reese\u2018s, whereas a slogan like Lea & Perrins\u2019 \u201cSteak sauce only a cow could hate,\u201d uses negative words.<\/p>\n We could argue that the former leaves a better impression on the audience.<\/p>\n <\/a> <\/p>\n Determine who your brand is targeting and research their preferences and needs.<\/p>\n This step is crucial as it allows you to build a message that resonates with them, differentiate your brand, adapt your tone and language, and target the right channels.<\/p>\n Focus on the main benefits that your brand offers to its customers. This could include convenience, quality, affordability, innovation, or any other unique selling points.<\/p>\n By doing this, you can motivate customers to take action, whether it’s making a purchase, exploring further, or developing a long-lasting relationship with your brand.<\/p>\n A successful slogan is short, impactful, and easy to remember. Strive for brevity while capturing the essence of your brand and its key benefits. Use powerful words, rhymes, alliteration, or wordplay to make it stand out.<\/p>\n Consider your brand’s personality and tone. Is it playful, professional, or innovative? Reflect this personality in the slogan to create a cohesive and authentic message.<\/p>\n Create an emotional connection with your target audience by tapping into their aspirations, desires, or pain points. Emotionally appealing slogans tend to be more memorable and resonate with consumers.<\/p>\n Once you’ve drafted a catchy slogan, share it with a sample group of people from your target audience to get their feedback.<\/p>\n Ask for their impressions, memorable elements, and overall understanding. Make necessary adjustments based on the feedback received.<\/p>\n Now that we’ve covered what a slogan is and what makes one great, here are examples of some of the best brand slogans of all time.<\/p>\n When you want a brand slogan you want to make sure they are memorable and that they bring your brand to life.<\/p>\n The right slogan will have key words that encapsulate what your brand is so that consumers will always have it in the back of their heads.<\/p>\n Below we have listed some business slogans that range from fast food, cars, essential items, pet essentials, etc. to show that a good slogan encapsulates being concise, catchy, and classic.<\/p>\n <\/a> <\/p>\n HobNobs are an oaty British biscuit (cookie), some varieties of which are half-covered in milk or dark chocolate. (I recommend the milk chocolate ones, if you can find them.)<\/p>\n It launched in 1985 with the slogan, \u201cOne nibble and you\u2019re nobbled.\u201d<\/p>\n What I like: <\/strong>\u201cOne nibble and you\u2019re nobbled\u201d is fun to say \u2014 it\u2019s just that simple. Even if you\u2019re not familiar with the word \u201cnobble\u201d (it\u2019s slang for \u201cwinning over to one\u2019s side\u201d), the alliteration is delightful and captures the playfulness of the brand and product.<\/p>\n \u201cLive M\u00e1s,\u201d or \u201clive more,\u201d was launched in 2012 as part of a Taco Bell brand revamp. In 2022, the brand partnered with Doja Cat to \u201credefine\u201d Live M\u00e1s<\/a> as \u201ccelebrating that little bit of different that lives in all of us.\u201d<\/p>\n <\/a>What I like: <\/strong>\u201cLive M\u00e1s\u201d can be interpreted in a fairly unserious way \u2014 life\u2019s too short not to eat more tacos, a sentiment nobody could disagree with. But it can also take on a more serious exhortation to live life to the fullest, something that Taco Bell has backed up with the Live M\u00e1s Scholarship<\/a>, launched in 2016 by the Taco Bell Foundation.<\/p>\n What I like: <\/strong>Riffing on a pop culture catchphrase (Jerry Maguire<\/em>\u2019s \u201cShow me the money!), \u201cShow Me the CARFAX\u201d works as both an ad slogan and a practical reminder for car buyers.<\/p>\n What I like: <\/strong>Safety is surely the most important feature in a set of car tires, but how do you make \u201csafety\u201d sound more exciting than a minivan? By balancing it with the fun reason somebody would want Pirellis: fun.<\/p>\n Source<\/a><\/em><\/p>\n Vacation rental company VRBO has successfully carved out a family-friendly niche within the hospitality sector. Their slogan and corresponding tagline \u2018Travel Better Together\u2019 work to drive their mission: to find every family a space to relax, reconnect and enjoy their time together.<\/p>\n What I like: <\/strong>VRBO\u2019s tagline is not only catchy, but its focus on families sets them apart from the competition in the vacation rental space.<\/p>\n The folks at Dollar Shave Club have made their way onto quite a few of our lists here on the blog, and it\u2018s safe to say that when it comes to marketing and advertising, this brand\u2019s team knows what it’s doing. And its slogan \u2014 \u201cShave Time. Shave Money.\u201d \u2014 is an excellent reflection of their expertise.<\/p>\n What I like: <\/strong>This little quip cleverly incorporates two of the service\u2018s benefits: cost and convenience. It\u2019s punny, to the point, and it perfectly represents the overall tone of the brand.<\/p>\n MasterCard’s two-sentence slogan was created in 1997 as a part of an award-winning advertising campaign that ran in 98 countries and 46 languages.<\/p>\n The very first iteration of the campaign was a TV commercial that aired in 1997: \u201cA dad takes his son to a baseball game and pays for a hot dog and a drink, but the conversation between the two is priceless,\u201d wrote Avi Dan for Forbes<\/a>.<\/p>\n \u201cIn a sense, \u2018Priceless\u2019 became a viral, social campaign years before there was a social media,\u201d Dan explained. Today, \u201cPriceless\u201d is widely considered MasterCard’s tagline \u2014 borne out of the longer mission-focused slogan stated above.<\/p>\n What I like: <\/strong>Each commercial elicits an emotional response from the audience, and I don\u2019t mean the sound you just made when you heard that two baseball game tickets cost under $30.<\/p>\n That first TV commercial might remind you of sports games you went to with your dad, for example. Each advertisement attempted to trigger a different memory or feeling. \u201cYou have to create a cultural phenomenon and then constantly nurture it to keep it fresh,\u201d MasterCard CMO Raja Rajamannar told Dan.<\/p>\n And nostalgia marketing like that can be a powerful tool.<\/p>\n Source<\/a><\/em><\/p>\n Here\u2018s one brand that didn\u2019t need much time before realizing its core value proposition. At the end of the day, chocolate is chocolate. How can one piece of chocolate truly stand out from another? By bringing in the convenience factor, of course.<\/p>\n What I like: <\/strong>This particular example highlights the importance of finding something that makes your brand different from the others \u2014 in this case, the hard shell that keeps chocolate from melting all over you.<\/p>\n Source<\/a><\/em><\/p>\n Diamonds aren’t inherently worth much. In an astounding piece of journalism from 1982, Edward Jay Epstein wrote in The Atlantic<\/a> that diamonds are \u201ca mechanism for converting tiny crystals of carbon into universally recognized tokens of wealth, power, and romance.\u201d<\/p>\n That\u2019s largely thanks to a brilliant, multifaceted (see what I did there) marketing strategy designed and executed by ad agency N.W. Ayer in the early 1900s for its client, De Beers.<\/p>\n The four, iconic words \u201cA Diamond is Forever\u201d have appeared in every single De Beers advertisement since 1948, and AdAge named it the best slogan of the century<\/a> in 1999.<\/p>\n What I like: <\/strong>It connects tiny crystals of carbon with the hopes and dreams that your relationship will last forever. It also helped discourage people from ever reselling their diamonds. (Mass reselling would disrupt the market and reveal the alarmingly low intrinsic value of the stones themselves.) Brilliant.<\/p>\n Meow meow meow meow … who remembers this catchy tune sung by cats, for cats, in Meow Mix’s television commercials? The brand released a simple but telling slogan: \u201cTastes So Good, Cats Ask For It By Name.\u201d<\/p>\n What I like: <\/strong>This slogan plays off your cat\u2019s natural chattiness around mealtime. It was not only clever, but it also successfully planted Meow Mix as a standout brand in a cluttered market (or is that meow-ket?).<\/p>\n Source<\/a><\/em><\/p>\n If there\u2019s one thing people want from an insurance company, it\u2019s reliability. Who wouldn\u2019t be put at ease after hearing “You\u2019re in good hands with Allstate\u201d? It\u2019s worked so well the slogan has been in service for nearly six decades.<\/p>\n What I like: <\/strong>It has its roots in a real experience and real emotion. Davis Ellis came up with the slogan<\/a> in 1950 after his daughter had a health scare. Remembering how being told \u201cJoAnn [his daughter] is in good hands with Dr. Keyser\u201d relieved his anxiety, Ellis was inspired to use the phrase in an ad campaign.<\/p>\n Variations of this phrase have been used in the company slogan ever since.<\/p>\n Ronseal is a wood stain and dye manufacturer from the United Kingdom, and its 20-year-old slogan, well, it does exactly what it promises.<\/p>\n What I like: <\/strong>Ronseal\u2018s slogan doesn’t make lofty promises to its customers \u2014 it simply endorses a functional product. Too many companies try to break through the noise of their competitors by being so loud and ambitious, they forget what they stood for in the first place. Ronseal saw true value in basic reliability, and its customers do, too.<\/p>\n Source<\/a><\/em><\/p>\n The Mosaic Company’s slogan also happens to be its mission statement<\/a>, which guarantees that this fertilizer maker\u2018s brand strategy aligns with the company\u2019s main interests.<\/p>\n What I like: <\/strong>A great slogan looks past the needs of the company and even customers, and it describes how the product or service helps the community. \u201cWe Help the World Grow the Food It Needs\u201d expresses not just what The Mosaic Company wants for its customers, but also what it wants for the world.<\/p>\n <\/a> <\/p>\n When creating your brand tagline, you want to convey your value to customers (and potential customers) in just one or two sentences. The right tagline will be concise while still containing the brand\u2019s promise.<\/p>\n Below are some taglines that I think are great examples of this.<\/p>\n Source<\/a><\/em><\/p>\n Target has been using its tagline since 1994 and the brand has developed a dedicated following ever since. Its stores and branding makes people feel like it\u2019s cut above other big-box stores.<\/p>\n What I like: <\/strong>This tagline embodies the experience of shopping at Target \u2014 more premium than its competitors, but with competitive prices. And it does that in just four words.<\/p>\n It\u2019s a classic for a reason. \u201cJust Do It\u201d hovers over every product and event Nike creates or sponsors and has been synonymous with the brand for more than 25 years.<\/p>\n But it\u2018s unlikely Kennedy + Weiden, the agency behind this tagline, knew from the start that Nike would brand itself in this way. In fact, Nike\u2019s product used to cater almost exclusively to marathon runners, which are among the most hardcore athletes out there.<\/p>\n The \u201cJust Do It\u201d campaign widened the funnel, and it’s proof positive that some brands need to take their time coming up with a tagline that reflects their message and resonates with their target audience<\/p>\n What I like: <\/strong>\u201cJust Do It\u201d transformed the brand from just a seller of athletic apparel to a state of mind. It encourages even the non-athletes among us to put on a pair of running shoes and head outside.<\/p>\n This tagline was first released in the Apple commercial called \u201cHere’s to the Crazy Ones, Think Different,\u201d a tribute to time-honored visionaries who challenged the status quo. The phrase itself is a bold nod to IBM\u2019s campaign \u201cThink IBM,\u201d which was used at the time to advertise its ThinkPad.<\/p>\n Soon after, the tagline \u201cThink Different\u201d accompanied Apple advertisements all over the place, even though Apple hadn’t released any significant new products<\/a> at the time.<\/p>\n All of a sudden, people began to realize that Apple wasn’t just any old computer; it was so powerful and so simple to use that it made the average computer user feel innovative and tech-savvy.<\/p>\n According to Forbes<\/a>, Apple\u2018s stock price tripled within a year of the commercial\u2019s release. Although the tagline has been since retired, many Apple users still feel a sense of entitlement for being among those who \u201cthink different.\u201d<\/p>\n What I like: <\/strong>Favorably comparing your brand to figures like Martin Luther King, Jr. and Mahatma Gandhi is a helluva gamble (and one that I wouldn\u2019t necessarily recommend today). But with Apple\u2019s first \u201cThink Different\u201d ad, it established that its slogan had high stakes \u2014 it didn\u2019t just make computers, it was a visionary company that challenged social norms.<\/p>\n Source<\/a><\/em><\/p>\n Who doesn\u2018t want to feel like they\u2019re worth it? The folks at L’Or\u00e9al worked with the theory that women wear makeup in order to<\/a> make themselves appear \u201cbeautiful\u201d so they feel desirable, wanted, and worth it.<\/p>\n What I like: <\/strong>The tagline isn\u2018t about the product \u2014 it\u2019s about the image the product can deliver for you. This message allowed L’Or\u00e9al to push a much more powerful message for something that many would consider frivolous or superficial.<\/p>\n Source<\/a><\/em><\/p>\n While most people are familiar with the \u201cGot Milk?\u201d campaign, not everyone remembers that it was launched by the California Milk Processor Board (CMPB) to combat the rapid increase in fast food and soft beverages.<\/p>\n The campaign was meant to bring some life to a \u201cboring\u201d product, ad executives told TIME Magazine<\/a>.<\/p>\n The simple words \u201cGot Milk?\u201d scribbled above celebrities, animals, and children with milk mustaches ran from 2003 until 2014<\/a>.<\/p>\n What I like: <\/strong>The campaign intentionally echoed the U.S. government\u2019s recommendations to drink milk every day. Its simplicity and relatability have kept it memorable well past its expiration date.<\/p>\n Source<\/a><\/em><\/p>\n BMW sells cars all over the world, but in North America, it was known for a long time by the tagline \u201cThe Ultimate Driving Machine.\u201d<\/p>\n This phrase was created in the 1970s by a relatively unknown ad agency named Ammirati & Puris and was, according to BMW’s blog<\/a>, directed at Baby Boomers who were \u201cout of college, making money and ready to spend their hard-earned dollars. What better way to reflect your success than on a premium automobile?\u201d<\/p>\n What I like: <\/strong>BMW\u2019s newer tagline, \u201cSheer Driving Pleasure,\u201d is intended to reinforce the message that its cars’ biggest selling point is that they are performance vehicles that are thrilling to drive. That message is an emotional one and one that justifies its higher prices for consumers looking for a fun ride.<\/p>\n Source<\/em><\/a><\/p>\n \u201cEvery little helps\u201d is flexible enough to fit in with any one of Tesco\u2019s messages \u2014 it can refer to value, quality, service, and even environmental responsibility<\/a>.<\/p>\n What I like: <\/strong>As Naresh Ramchandani wrote for The Guardian<\/a>, this tagline is \u201cperhaps the most ingeniously modest\u201d slogan or tagline ever written. Tesco markets itself as a brand for the people, and a flexible, modest far-reaching slogan like this one reflects that beautifully.<\/p>\n Source<\/a><\/em><\/p>\n Bounty paper towels, made by Procter & Gamble, has used its catchy tagline \u201cThe Quicker Picker Upper\u201d for more than 50 years<\/a>.<\/p>\n If it sounds like one of those sing-songy play on words you learned as a kid, that\u2018s because it is one: The tagline uses what\u2019s called consonance \u2014 a poetic device characterized by the repetition of the same consonant two or more times in short succession (think: \u201cpitter patter\u201d).<\/p>\n Over the years, Bounty has moved away from this tagline in full, replacing \u201cQuicker\u201d with other adjectives, depending on the brand\u2018s current marketing campaign \u2014 like \u201cThe Quilted Picker Upper\u201d and \u201cThe Clean Picker Upper.\u201d<\/p>\n Although the brand is branching out into other campaigns, they\u2019ve kept the theme of their original, catchy tagline.<\/p>\n What I like: <\/strong>Not unlike HobNobs\u2019 catchy slogan, \u201cThe Quicker Picker Upper\u201d is just a lot of fun to say. It conveys the brand promise in four words, and the consonance makes it easy to remember.<\/p>\n Seriously, who here has ever had just one chip? While this tagline might not distinguish Lay\u2019s from other crispy snacks, the company tapped into our truly human incapability to ignore crunchy, salty goodness when it\u2019s staring us in the face. Carbs, what a tangled web you weave.<\/p>\n What I like: <\/strong>Notice how the emphasis isn\u2018t on the taste of the product. There are plenty of other delicious chips out there, but Lay\u2019s tagline homes in on the relatability of snacking (and snacking and snacking).<\/p>\n In April 2006, Dunkin\u2018 Donuts launched the most significant repositioning effort in the company\u2019s history by unveiling a brand new, multi-million dollar advertising campaign under the tagline \u201cAmerica Runs on Dunkin.\u201d<\/p>\n The campaign revolves around Dunkin’ Donuts coffee keeping busy Americans fueled while they are on the go.<\/p>\n What I like: <\/strong>The new tagline takes a beloved regional coffee and doughnuts chain and makes it nation-wide in just four words. The press release<\/a> nails it: \u201cThe new campaign is a fun and often quirky celebration of life, showing Americans embracing their work, their play and everything in between \u2014 accompanied every step of the way by Dunkin’ Donuts.\u201d<\/p>\n The \u201cI\u2018m Lovin\u2019 It\u201d campaign was launched in 2003 and still stands strong today. Fun fact: The jingle’s infamous hook \u2014 \u201cba da ba ba ba\u201d \u2014 was originally sung<\/a> by Justin Timberlake.<\/p>\n What I like: <\/strong>This is a great example of a tagline that resonates with the brand\u2018s target audience. McDonald\u2019s food might not be the healthiest choice, but being healthy isn\u2018t the benefit McDonald\u2019s is promising \u2014 it\u2018s that you\u2019ll love the taste and the convenience.<\/p>\n Source<\/a><\/em><\/p>\n This one is my personal favorite. The tagline was created in the late 1890s as a movement of opposition against lurid journalism. The New York Times didn’t stand for sensationalism. Instead, it focused on important facts and stories that would educate its audience. It literally deemed its content all the real \u201cnews fit to print.\u201d<\/p>\n This helped the paper become more than just a news outlet, but a company that paved the way for credible news. The company didn’t force a tagline upon people when it first was founded, but rather, it created one in a time where it was needed most.<\/p>\n What I like: <\/strong>This tagline works both literally and figuratively. And who can resist a good double entendre?<\/p>\n You may remember General Electric\u2018s former tagline, \u201cWe Bring Good Things to Life,\u201d which launched in 1979.<\/p>\n Although this tagline was well-known and well-received, the new tagline \u2014 \u201cImagination at Work\u201d \u2014 shows how a company\u2019s internal culture can revolutionize how it sees its own brand.<\/p>\n \u201c\u2018Imagination at Work\u2019 began as an internal theme at GE,\u201d recalled Tim McCleary<\/a>, GE\u2018s manager of corporate identity. When Jeff Immelt became CEO of GE in 2001, he announced that his goal was to reconnect with GE\u2019s roots as a company defined by innovation.<\/p>\n This culture and theme resulted in a rebranding with the new tagline \u201cImagination at Work,\u201d which embodies the idea that imagination inspires the human initiative to thrive at what we do.<\/p>\n What I like: <\/strong>GE\u2019s tagline speaks to its customers, but it also nods to all the people who make the company what it is.<\/p>\n Source<\/a><\/em><\/p>\n The insurance company State Farm has a number of taglines, including \u201cGet to a better State\u201d and \u201cNo one serves you better than State Farm.\u201d Additionally, the company updated its tagline to \u201cWe’re here to help life go right.\u201d<\/p>\n But State Farm\u2018s most famous tagline is the jingle, \u201cLike a good neighbor, State Farm is there,\u201d written in 1971 by none other than Barry \u201cCopa, Copacabana\u201d<\/a> Manilow.<\/p>\n Often, customers need insurance when they least expect it \u2014 and in those situations, State Farm is responding in friendly, neighborly language.<\/p>\n What I like: <\/strong>These words emphasize State Farm’s \u201ccommunity-first\u201d value proposition \u2014 which sets it apart from the huge, bureaucratic feel of most insurance companies. Plus, it quickly establishes a close relationship with the consumer.<\/p>\n Can you sing this jingle in your head? Maybelline’s \u201990s tagline evokes glossy magazine pages and OG supermodels with long lashes staring straight down the lens<\/p>\n Maybelline changed its tagline to \u201cMake IT Happen\u201d in February 2016, inspiring women to \u201cexpress their beauty in their own way.\u201d Despite this change, the former tagline remains powerful and ubiquitous, especially among the many generations that grew up with it.<\/p>\n What I like: <\/strong>Maybelline, like L\u2019Oreal, taps into emotion. Instead of focusing on superficial beauty, it zeros in on confidence.<\/p>\n
\n What makes a great slogan?<\/a>
\n How to Write a Catchy Slogan or Tagline<\/a>
\n Catchy Business Slogans and Taglines<\/a> <\/p>\nWhat is a slogan?<\/strong><\/h2>\n
Slogan vs. Tagline<\/strong><\/h2>\n
\n A tagline<\/strong> is a catchy quip that evokes an image of your brand in the minds of your customers. Taglines enable people to make lighthearted associations with your business: \u201cWhen I see [tagline], I think [company].\u201d <\/p>\n\nFeatured Resource:<\/strong> 50 Slogan Writing Tips & Examples<\/a><\/strong>
\n<\/h4>\nWhat makes a great slogan?<\/strong><\/h2>\n
1. It’s memorable.<\/strong><\/h3>\n
2. It includes a key benefit.<\/strong><\/h3>\n
3. It differentiates the brand.<\/strong><\/h3>\n
4. It imparts positive feelings about the brand.<\/strong><\/h3>\n
How to Write a Catchy Slogan or Tagline<\/strong><\/h2>\n\n
1. Define your target audience.<\/strong><\/h3>\n
2. Demonstrate value.<\/strong><\/h3>\n
3. Keep it simple.<\/strong><\/h3>\n
4. Highlight brand personality.<\/strong><\/h3>\n
5. Use an emotional appeal.<\/strong><\/h3>\n
6. Test it out.<\/strong><\/h3>\n
1. HobNobs: \u201cOne nibble and you\u2019re nobbled\u201d<\/strong>
\n<\/h3>\n2. Taco Bell \u201cLive M\u00e1s\u201d<\/strong>
\n<\/h3>\n3. CARFAX:<\/strong> \u201cShow Me the CARFAX\u201d<\/strong>
\n<\/h3>\n4. Pirelli: \u201cPower is Nothing Without Control\u201d<\/strong>
\n<\/h3>\n5. VRBO: \u201cWhere Families Travel Better Together\u201d<\/strong>
\n<\/h3>\n\n6. Dollar Shave Club: \u201cShave Time. Shave Money.\u201d<\/strong>
\n<\/h3>\n7. MasterCard: \u201cThere are some things money can\u2018t buy. For everything else, there\u2019s MasterCard.\u201d<\/strong>
\n<\/h3>\n8. M&M: \u201cMelts in Your Mouth, Not in Your Hands\u201d<\/strong>
\n<\/h3>\n\n9. De Beers: \u201cA Diamond is Forever\u201d<\/strong>
\n<\/h3>\n\n10. Meow Mix: \u201cTastes So Good, Cats Ask for It by Name\u201d<\/strong>
\n<\/h3>\n11. Allstate: \u201cYou’re in Good Hands With Allstate\u201d<\/strong>
\n<\/h3>\n\n12. Ronseal: \u201cIt Does Exactly What It Says on the Tin.\u201d<\/strong>
\n<\/h3>\n13. The Mosaic Company: \u201cWe Help the World Grow the Food It Needs\u201d<\/strong>
\n<\/h3>\n\nTaglines<\/strong><\/h2>\n
14. Target: \u201cExpect More. Pay Less.\u201d<\/strong>
\n<\/h3>\n\n15. Nike: \u201cJust Do It\u201d<\/strong>
\n<\/h3>\n16. Apple: \u201cThink Different.\u201d<\/strong>
\n<\/h3>\n17. L\u2018Or\u00e9al: \u201cBecause You\u2019re Worth It\u201d<\/strong>
\n<\/h3>\n\n18. California Milk Processor Board: \u201cGot Milk?\u201d<\/h3>\n\n
19. BMW: \u201cSheer Driving Pleasure\u201d<\/strong>
\n<\/h3>\n\n20. Tesco: \u201cEvery Little Helps\u201d<\/strong>
\n<\/h3>\n\n21. Bounty: \u201cThe Quicker Picker Upper\u201d<\/strong>
\n<\/h3>\n\n22. Lay\u2018s: \u201cBetcha Can\u2019t Eat Just One.\u201d<\/strong>
\n<\/h3>\n23. Dunkin’: \u201cAmerica Runs on Dunkin\u201d<\/strong>
\n<\/h3>\n24. McDonald’s: \u201cI\u2019m Lovin’ It\u201d<\/strong>
\n<\/h3>\n25. The New York Times: \u201cAll the News That’s Fit to Print\u201d<\/strong>
\n<\/h3>\n\n26. General Electric: \u201cImagination at Work\u201d<\/strong>
\n<\/h3>\n27. State Farm: \u201cLike a good neighbor, State Farm is there.\u201d<\/strong>
\n<\/h3>\n\n28. Maybelline: \u201cMaybe she\u2018s born with it. Maybe it\u2019s Maybelline.\u201d<\/strong>
\n<\/h3>\n29.