Shockingly enough, we here on the HubSpot Blog Team spend a fair amount of time blogging. You might be able to tell that by the fact that the word \u201cblog\u201d is in our team name.<\/p>\n
Blogging is the foundation of most of our professional lives, and it has been for a while now \u2014 and over the course of that \u201cwhile\u201d, we’ve picked up some key tips, tricks, and tactics that made us better writers, editors, and content strategists.<\/p>\n
We recently published our State of Blogging in 2025 Report<\/a> (sorry not sorry for the shameless plug) and decided that we’d compile and share some of our insight to support it. So without further ado, here are 11 ways you can become a better blogger, according to us \u2014 us being the HubSpot Blog Team.<\/p>\n <\/a><\/p>\n Jay Fuchs<\/a> \u2014 this article’s curator, HubSpot Sales Blog<\/em> editor, and guy currently writing in third-person \u2014 says:<\/p>\n “Firsthand experience and expertise are mission-critical in the context of E-E-A-T \u2014 the fact that the first two ‘E’s’ in that acronym literally stand for ‘Experience’ and ‘Expertise’ is a clever, little nod to that. You need expert perspectives, and if you can\u2018t offer that kind of insight, it\u2019s important you develop a network of people who can.<\/p>\n “Take the time to foster relationships with bonafide players in the fields you write about. You can get there through means like LinkedIn outreach, social media forums, personal connections, or resources like Featured.com<\/a> (a legitimate godsend for bloggers).<\/p>\n \u201cOnce you’ve sourced those experts, tap them for quotes or have them check your work to ensure it’s accurate. The most effective blog content is crafted with expert backing. If you don’t have it yourself, you need to have a network of SMEs who you can lean on.\u201d<\/p>\n Caroline Forsey<\/a> \u2014 HubSpot’s resident thought leadership guru \u2014 says:<\/p>\n “My number one tip after blogging for the HubSpot Marketing Blog for seven years is this: Get a feedback buddy! My writing improved exponentially this year after I started working with another writer on the team, who would edit my drafts in exchange for me editing hers. It sounds silly or simple but another set of eyes really illuminated some areas of growth for me.<\/p>\n Forsey also says:<\/p>\n “As a \u2018bonus\u2019 tip, some big things I\u2018ve learned are that specificity always makes something more interesting and to avoid jargon at all costs. So rather than saying \u2019One social media strategy increased our ROI by 15%,’<\/em> (did you just zone out like I did?), you might say, ‘Trying out silly dances on TikTok got our follower count up by 15%.”<\/em><\/p>\n Ramona Sukhraj<\/a> \u2014 Principal Writer for The HubSpot Marketing Blog <\/em>\u2014 says:<\/p>\n “Never rest on just your laurels. No matter how much expertise or experience I have on a topic I am writing about, I always seek outside sources to support the ideas I present. Maybe that\u2019s a quote from another thought leader, scientific research, survey data, or even an industry example.<\/p>\n “The point is to establish credibility and drive home the reliability of the information being shared. Because here\u2019s the thing: At the end of the day, business bloggers are marketers. We\u2019re trying to sell something and we can\u2019t expect our audience to mindlessly accept whatever we tell them, especially if they\u2019re discovering us for the first time.<\/p>\n \u201cSharing real-world support of your claims instills that you know what you\u2019re talking about and you\u2019re worth listening to.\u201d<\/p>\n Flori Needle<\/a> \u2014 the force behind HubSpot’s Breaking the Blueprint<\/a> <\/span>program \u2014 says:<\/p>\n “I self-edit everything I write for the HubSpot Blog. I probably read and edit between 2-4K words per week. Sometimes, I spend so much time editing a piece that it sounds like alphabet soup. Everything morphs into a run-on sentence, comma placement is nonsensical, and words are out of place.<\/p>\n “If I reach that point, I take it as a sign to step away, reset, and give myself a chance to come back with fresh eyes. I\u2019ll work on something else for a few hours; sometimes, I won\u2019t even look at the piece for a few days. I basically put my writing in time-out.<\/p>\n \u201cWhen I get back to it, I realize I\u2019m not a bad writer after all. Sentences behave themselves, commas are in the right place, and my words form into logical statements. A fresh perspective also makes it easier to identify things that do need editing, rather than just wondering if ‘the’ is a real word.\u201d<\/p>\n Curtis del Principe<\/a> \u2014 Masters in Marketing<\/a> <\/span>Editor \u2014 says:<\/p>\n “This will help you focus your tone and shed your \u2018marketing voice\u2019 so you can find a voice that’s more authentic to you.<\/p>\n “For example, when I want to write something fun, I write it to my friend Ken. I know he’ll catch all my 90s movie references and the song lyrics I often sneak in. (Go ahead and check.) But when I write something more technical, I write it to my dad.<\/p>\n “He didn\u2018t grow up on the internet, so I do have to explain core concepts \u2014 but he was a lifelong engineer, so I don\u2019t have to \u2018dumb it down.\u2019 Writing to him helps me be explanatory but not condescending.<\/p>\n Curtis also says:<\/p>\n “You couldn\u2018t play a piano concerto until you learned to play basic chords, right? In the same way, you can\u2019t learn to be a great writer until you learn the styles\/cadences\/word choices that make for great reading.<\/p>\n \u201cEmulating the writers that you love is a good way to build that vocabulary. My favorite writer is David Sedaris, and I’d probably get fired if I went off on long and sometimes cuss-filled tangents like he does. But I can still learn from his self-deprecating humor or his way of making the reader feel in on the joke.\u201d<\/p>\n Curtis also <\/em>also says:<\/p>\n “One of the worst traps for smart writers is writing something that only makes sense in your own head. You<\/em><\/strong> know what you mean, right? But if you can\u2018t read it out loud without stumbling or taking awkward breaths, it\u2019s probably not going to read well to someone who doesn’t already know what you mean.”<\/p>\n11 Ways to Become a Better Blogger, According to the HubSpot Blog Team<\/h2>\n
1. Develop and leverage a network of experts.\u00a0<\/h3>\n\n
2. Get a feedback buddy.<\/h3>\n\n
3. Be specific and non-jargon-y.<\/h3>\n
4. Always have outside support for your claims.<\/h3>\n\n
5. Taking a break makes you a better editor.<\/h3>\n\n
6. Pick a real person and write to them.<\/h3>\n\n
7. Emulate your favorite writers.<\/h3>\n
8. Read your writing out loud.<\/h3>\n
9. Stay informed in your industry.<\/h3>\n\n