I still remember the early days of the internet and how exciting (and expensive!) it was to use. As it was a dial-up modem connection, my parents put strict time limits on how much time I could spend online (gosh, that makes me feel a little old).<\/p>\n\n
Since then, things have changed tremendously and the internet has become so widely accessible that even people in the most remote areas use it. So, it\u2019s not surprising that it became a massive marketing channel.<\/p>\n
<\/a><\/strong><\/p>\n Internet marketing offers unique benefits other marketing mediums (i.e., TV, print) can’t offer \u2014 scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few.<\/p>\n There are tens of digital channels, including email, social media, websites, and search engines, to reach your ideal audience. In this post I\u2019ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people.<\/p>\n Table of Contents<\/strong><\/p>\n What is internet\/online marketing?<\/a> <\/a> <\/p>\n <\/a> <\/p>\n Search engine optimization or SEO<\/a>, helps companies expand their visibility in organic search results. Essentially, good SEO ensures that when someone Googles your product or service, they can find your website in the search results.<\/p>\n For example, if I Google \u201cHubspot,\u201d it appears at the top of the search results, right after the sponsored posts. Branded terms are much easier to rank for compared to other terms, like \u201cbest CRM.\u201d<\/p>\n\n With 5.17<\/a> billion social media users<\/a> globally, if you\u2019re not using it for marketing, you\u2019re missing out. No matter who your target audience is, chances are you\u2019ll be able to find them on TikTok, Instagram, Facebook, X, or another platform.<\/p>\n Depending on your marketing goals and budget, you may choose:<\/p>\n Organic<\/strong>. With organic social media marketing, you can take advantage of free marketing opportunities like creating posts and reels on Instagram. <\/p>\n Paid.<\/strong> With paid advertising on social media, you can create promoted posts targeted towards a specific audience. <\/p>\n A lot of brands (and individuals) turn to LinkedIn to not only show their expertise but also to build connections with their followers. For example, Ben Goodey<\/a>, the founder of an SEO agency Spicy Margarita<\/a> (whom I am a big fan of), has impressive engagement. Look at how many likes and comments he got!<\/p>\n\n Source<\/a><\/em><\/p>\n Content marketing involves the creation and distribution of branded online content<\/a> you can use to engage and attract both potential and existing customers. This can include social media, a company blog, training materials, video content, case studies or other industry related topics.<\/p>\n Blogging is definitely one of my favorites. It gives companies a great opportunity to share unique insights and showcase their personality \u2014 especially now that the internet is flooded with generic, low-quality content written by AI.<\/p>\n Here is an example from HubSpot. It features a lot of expert tips, which add credibility to the piece.<\/p>\n\n The CMO at gifted.co<\/a>, Elad Maoz<\/a>, told me that content marketing has proven a very helpful tactic for them.<\/p>\n \u201cBy creating high-quality, audience-centric content, we\u2019ve built trust and engagement with our target market. One strategy we implemented was a blog series on creative gifting ideas, paired with video tutorials on making personalized gift packages. We distributed this content through email campaigns and social media ads,\u201d says Maoz.<\/p>\n The blog series generated a 35% increase in website traffic and boosted engagement rates on social media by 50% over two months.<\/p>\n \u201cContent marketing works because it positions your brand as a helpful resource, fostering loyalty and encouraging users to share your content, amplifying your reach organically,\u201d he adds.<\/p>\n Email marketing<\/a> is the process of targeting your audience and customers through email. It helps you boost conversions and revenue by providing subscribers and customers with valuable information to help them achieve their goals.<\/p>\n When customers share their email with your brand, you can use it to:<\/p>\n Send welcome emails to new customers. You might be wondering if it\u2019s still worth investing in email marketing (especially since there are so many social media platforms to post on). My short answer is \u2013 absolutely. Some of the world\u2019s most popular newsletters see subscriber numbers in the seven-digit range. For example, The Pulse, one of New York Times\u2019 flagship newsletters, exceeded 2.4 million subscribers<\/a> in 2024.<\/p>\n\n Of course, the more niche your product, the fewer subscribers you\u2019ll aim for. Yet, this example demonstrates that email marketing can still achieve outstanding success.<\/p>\n Pay-per-click<\/a>, or PPC, is a form of advertising that allows you to pay a fee to have your website on the search engine result page (SERP) when someone types in specific keywords or phrases to the search engine.<\/p>\n The SERP will display the ads you create to direct visitors to your site, and the fee you pay is based on whether people click your ad.<\/p>\n For example, here are a couple of PPC ads that appeared in Google when I searched the phrase \u201cnewsletter tool.\u201d Notice the \u201csponsored\u201d tags and how these types of advertisements frequently take up all of the above-the-fold parts of the page.<\/p>\n\n Influencer marketing<\/a> employs popular, niche content creators to improve brand awareness, increase traffic, and target messaging to a brand\u2019s audience.<\/p>\n You can use influencers across multiple channels, including social media, blogs, digital and print ads, and television. It\u2019s an effective marketing avenue because it uses word-of-mouth marketing and social proof, which are now critical aspects of any successful marketing strategy<\/a>.<\/p>\n One of my favorite influencer marketing examples is Skin Unmasked<\/a>, an Instagram profile run by Piotr Janicki MD<\/a>, focusing on skin health and wellness. He has an engaged audience of viewers who turn to him not only for product recommendations but honest reviews and tips.<\/p>\n He\u2019s also known for educating about the risks of myths and misleading product advertising. For more knowledge on these topics, he redirects readers to his blog and YouTube channel. This allows him to build an even more engaged community.<\/p>\n\n Affiliate marketing<\/a> is a performance-based marketing tactic in which a retailer, typically an online one, rewards a website with a commission for each customer referred via the website\u2019s promotional activities.<\/p>\n The \u201caffiliate\u201d or website only gets paid when their promotion of your product results in a sale. This method is similar to influencer marketing, but the pay structure is different.<\/p>\n For example, HubSpot’s affiliate program<\/a> offers a 30% recurring commission for each customer an affiliate refers.<\/p>\n <\/a> <\/p>\n Simply put, the role of internet marketing is to help your business reach, attract, and convert online audiences.<\/p>\n Acquiring skills through digital marketing courses<\/a> can be a significant step to mastering the methods necessary to achieve these objectives.<\/p>\n Let\u2018s dive into two separate goals you\u2019ll have with internet marketing, as well as the necessary methods you’ll want to take to achieve those goals.<\/p>\n 96% of shoppers<\/a> use the internet for research before making purchasing decisions, so it\u2019s important to pay attention to where your brand can be discovered (and how it\u2019s perceived) online.<\/p>\n There are plenty of tactics you can use for this, like the following:<\/p>\n P<\/strong>aid social media ads. <\/strong>Which channels you choose largely depends on whether you\u2019re in B2B or B2C. I once worked for a company that offered a digital product for business-to-business clients, so our marketing team assumed that running LinkedIn ads would bring the highest ROI. We also simultaneously ran paid campaigns on Facebook. To our surprise, the latter channel turned out to be the most effective, bringing in the best quality leads at the best price. <\/p>\n SEO. <\/strong>Optimizing your site for specific keywords will increase your chances of being discovered by prospects. Just make sure your content provides value to your target audience on top of being SEO optimized. <\/p>\n Partnering up with influencers.<\/strong> In order for this to work, you\u2019ll need to run some preliminary research. Ask yourself, \u201cWhat types of accounts does my ideal customer follow?\u201d Then, research influencers (whether on social media, YouTube, or both) in your niche. <\/p>\n Pro tip:<\/strong> Before you reach out to an influencer with a collab proposal, I highly recommend checking if they have high engagement on their posts and videos.<\/p>\n This is even more important than the number of followers (the classic case of \u201cquality over quantity\u201d). How can these people help you promote your brand?<\/p>\n There are plenty of ways from anything as simple as sharing images of your products to recording a video showing the \u201cbefore\/after\u201d complemented with a discount code for the influencers’ community.<\/p>\n Website design<\/strong>. While website design<\/a> doesn\u2019t attract new customers, per se, it affects how your brand is perceived. If the design is clunky, information is hard to find, and the site is slow, it might discourage visitors from exploring your website and surely won\u2019t result in conversion. <\/p>\n Internet marketing is for more than \u201cjust\u201d attracting new customers \u2014 it’s also critical for turning them into long-time clients. You can use the channels I mentioned above and a few others, but apply different tactics.<\/p>\n Here are a few methods I recommend giving a try:<\/p>\n Email marketing. <\/strong>This is a pretty broad category. It covers both wide-scale campaigns like informing all of your clients about a cross-site sale and personalized messages for individual customers. <\/p>\n One of my favorite examples of the latter is sending over a Happy Birthday message along with a special discount code that can be redeemed within a month or so.<\/p>\n With such a tactic, you don\u2019t pressure your clients into buying while the promo code lasts and give them the option to get their favorite product or service at a special rate.<\/p>\n Pro tip<\/strong>: Of course, to reap the benefits of email marketing, you need to build and properly set up an email list. Here’s how to build an email list from scratch<\/a>.<\/p>\n Social media.<\/strong> You might use social media to showcase your brand’s personality and hear directly from your customers. Consider hosting a chat on X, posting surveys on Instagram, or creating fun contests on Facebook. <\/p>\n Always reply to every comment your clients or prospects post \u2014 especially negative ones. If you don’t feel like you have the bandwidth to create all social media content internally, consider using a third-party service like UpContent<\/a>, which sends you compelling, curated content that you can share with your audiences for increased engagement.<\/p>\n Loyalty programs.<\/strong> According to Emarsys<\/a>, loyalty program usage went up by 28% in 2024. Given how much customers love personalized rewards and incentives, this is hardly surprising. I do need to say here, though, that you shouldn\u2019t create a program unless you can genuinely follow through and offer attractive deals. <\/p>\n If you\u2019re looking for inspiration, I recommend checking out the loyalty program at wellness brand Rituals<\/a>. I\u2019ve been shopping there every two or three months for about a year or so.<\/p>\n The first time I visited a brick-and-mortar location, I was asked if I wanted to sign up as a member, to which I agreed. Now, every time I go in to stock up on my favorite items, I am surprised either with a freebie (like hand cream) or a discount.<\/p>\n Just the other day, I was given a $5 discount upon checking out \u2013 a pretty nice touch, if you ask me!<\/p>\n <\/a> <\/p>\n Content marketing and internet marketing are incredibly similar strategies used to attract leads and prospects to your site, and ultimately convert web traffic into customers. However, there are a few slight differences between the two.<\/p>\n Content marketing lives under the roof of online\/internet marketing \u2014 which means online\/internet marketing is the more broad, overarching strategy, and content marketing is one process within that strategy.<\/p>\n Content<\/strong> marketing<\/strong> applies only<\/em> to the process of creating and distributing content to reach audiences. <\/p>\n Online<\/strong> marketing<\/strong> encompasses sharing that content through email, search engines, and social media \u2014 it also includes paid advertising, retargeting, and a wide range of strategies you might use to reach audiences online. <\/p>\n While most of the strategies that fall under online marketing have to do with content creation, online marketing also pertains to the non-content creation tasks of internet marketing such as PPC bidding, or website design.<\/p>\n\n <\/a> <\/p>\n Here are 16 strategies you\u2018ll want to employ to ensure you\u2019re successful at internet marketing.<\/p>\n According to HubSpot\u2019s 2025 State of Marketing report<\/a>, not only is short-form video one of the most popular trends among marketers, but it\u2019s also the most effective with an ROI of 21%.<\/p>\n Short-form video is expected to continue its growth trajectory, as visual storytelling is overtaking text-heavy content formats.<\/p>\n With the enduring popularity of TikTok, audiences are gravitating more and more toward short-form videos. Short-form videos continue to be the norm as Instagram and YouTube push similar short-form video features such as Reels and Shorts, respectively.<\/p>\n Video marketing is an undeniably powerful opportunity to reach new audiences and convert leads into customers.<\/p>\n In my opinion, saying that it\u2019s currently \u201con the rise\u201d would be an understatement. The average user spends 29 hours in the YouTube mobile app<\/a> alone. In fact, 88% of video marketers<\/a> say video has helped them generate leads, and 87% of people<\/a> say that they\u2018ve been convinced to buy a product or service by watching a brand\u2019s video.<\/p>\n Convinced yet? If not, simply consider the fact that YouTube is used by 52% of video marketers<\/a> \u2014 which means, even if you’re not posting videos on the channel, your competitors possibly are. Half of the marketers who use YouTube also report that it provides the highest ROI<\/a> of all social marketing channels.<\/p>\n You’ll want to diversify the type(s) of content you produce to attract audiences who prefer video over text, or YouTube over X.<\/p>\n Consider how you might implement your own video strategy to reach and convert new audiences. If you\u2018re not sure where to start, check out HubSpot\u2019s guide on YouTube marketing<\/a>.<\/p>\n TikTok\u2019s<\/a> popularity isn\u2019t expected to wane anytime soon. While Facebook, Instagram, and YouTube have the highest ROI for B2B businesses, TikTok is quickly becoming the app to invest in.<\/p>\n In our 2025 State of Marketing<\/a> report, we found that Facebook, TikTok, and YouTube will remain strong for both B2B and B2C brands. B2B marketers (14%) plan to invest more in LinkedIn, and B2C marketers (10%) in TikTok, reflecting how shoppers research new products and services personally and professionally.<\/p>\n I\u2018m currently wearing a watch I found on Amazon. I\u2019m sitting on a couch from Wayfair, with a candle from Anthropology on the table in front of me. Where did I hear about all these products? Influencers<\/a>.<\/p>\n In 2024, 24% of marketers reported using influencer marketing surveyed for our 2025 State of Marketing report<\/a> said they are seeing the highest ROI from influencers on 1) Facebook (28%), 2) Instagram (22%), and 3) YouTube (12%), and brands most commonly spend 50-74% of<\/p>\n their marketing budget on influencers or content creators.<\/p>\n The best part is you can use influencer marketing effectively with short-form video, and take advantage of these two top ROI trends at the same time!<\/p>\n On top of all that, our consumer trends survey<\/a> shows that 27% of Gen Zers have bought a product based on an influencer\u2019s recommendation in the past three months. And when they\u2019re making purchase decisions, Gen Z says influencer recommendations are more important than recs from their friends and family.<\/p>\n Social media influencers have cultivated strong, meaningful relationships with their followers. Their followers typically trust them to provide true, reliable guidance on a range of topics related to the influencers’ expertise. This is why influencer marketing can be an effective opportunity to spread brand awareness to new audiences.<\/p>\n If you think influencer marketing could be a good choice for your business, consider micro-influencers as a more effective (and oftentimes more cost-efficient) option. Micro-influencers often experience higher engagement rates than mega-influencers.<\/p>\n We found that 62% of the influencers<\/a> who inspired social media users to buy had under 10,000 followers, and 25% had even fewer \u2013 under 1,000.<\/p>\n Naturally, it can be expensive and time-consuming to find the right influencer(s) for your brand. If you’re going to invest in the strategy, consider working with the same few influencers for the long-term \u2014 which enables your company to build stronger relationships with their social followers.<\/p>\n\n Source<\/a><\/em><\/p>\n AI has taken the internet by storm, swamping it with generic, meaningless content. While generative AI has many advantages, 60% of marketers using it for content<\/a> worry it might hurt their brand.<\/p>\n Concerns include bias, plagiarism, or content that doesn\u2019t match the brand\u2019s values. This is a valid concern as content reflecting brand values has an ROI of 13%, which is the second highest after short-form videos.<\/p>\n I\u00f1igo Rivero<\/a> \u2014 former strategy and partnership manager at TikTok and founder and managing director at TikTok marketing agency House Of Marketers<\/a> \u2014 agrees that brands should invest in their image.<\/p>\n \u201cSuccess in internet marketing begins with authenticity. In my experience, creating content that tells a story or offers value draws people in naturally,\u201d Rivero says.<\/p>\n He explained to me that it\u2019s not \u201cjust\u201d about promoting a product or service: companies should try to position themselves as problem-solvers. It\u2019s about understanding your audience and connecting with them.<\/p>\n Rivero adds: \u201cAs I often say, \u2018Marketing isn\u2019t about selling; it\u2019s about connecting and building relationships.\u2019 When you listen to your audience and meet their needs, you foster loyalty that lasts.\u201d<\/p>\n Repurposing content means re-using your existing content and presenting it in a fresh format that extends its lifespan and audience reach. Today, it\u2019s one of the top AI use cases<\/a> among marketers.<\/p>\n Examples of repurposing content include:<\/p>\n Sharing old blog posts you\u2019ve updated with new information, fresh data, and video content (Hint: The piece you\u2019re currently reading is an update). <\/p>\n Using video clips of podcast<\/a> recordings sessions on Instagram to create intrigue and excitement over an upcoming episode. <\/p>\n If you\u2019d like to learn more about repurposing content, here are 20 methods<\/a> you should know about.<\/p>\n Permanent social media content is content that won\u2019t disappear after a set amount of time, unlike Instagram Stories or SnapChat photos and videos.<\/p>\n A lot of the \u201cdisappearing\u201d content you create might be simply too valuable to have it disappear within a few hours or a day. Luckily, you can now save Instagram Stories and pin them permanently to your company\u2019s profile. Alternatively, you can create Reels, which are a permanent post by default.<\/p>\n First, you want to create a user-friendly, and mobile-friendly, website. The design of your site will showcase your brand\u2018s personality and differentiate your business from every other online business. But it\u2019s more than just looking good \u2014 a cleaner, more well-organized site structure can affect how you rank in the SERPS.<\/p>\n For help designing your website or ensuring it’s up-to-par, check out 8 Guidelines for Exceptional Web Design, Usability, and User Experience<\/a>.<\/p>\n Next, you\u2018ll need to keyword optimize your site for search engines. Essentially, this means you\u2019ll choose keyword(s) that relate to your business, and incorporate those keywords into the URL, body text, image text, headers, and navigation bar.<\/p>\n For tips on keyword optimizing your entire site, check out On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website<\/a>.<\/p>\n If you’re interested in focusing on keyword optimizing your blog posts, consider reading Blog SEO: How to Search Engine Optimize Your Blog Content.<\/p>\n For a real-life example on how to successfully implement SEO into your digital marketing strategy<\/a>, check out our case study on Canva.<\/p>\n Email marketing and opt-in marketing campaigns are one of the most effective long-term strategies to connect with potential customers and cultivate brand loyalty.<\/p>\n For everything from getting started with email marketing, to email marketing best practices and lead magnets, check out The Ultimate Guide to Email Marketing<\/a>.<\/p>\n Writing online press releases is an additional way to increase online coverage of your business from other sources, which will also positively affect your ranking in the SERPs. Plus, if a local news outlet covers your business, you’ll receive their audience, which you otherwise might not have reached.<\/p>\n To get started writing a press release for your business, consider How to Write a Press Release [Free Press Release Template + Example]<\/a>.<\/p>\n I might be biased, but blogging is one of the best ways to attract a large audience to your site, establish your business as a thought leader in your industry, and prove your brand to be both useful and current.<\/p>\n Writing blog posts is especially effective for providing different opportunities to land on page one of search engines \u2014 for instance, maybe your eyeglass store’s website is on page three of Google for \u201ceyeglasses,\u201d but your \u201cBest Sunglasses of 2025\u201d blog post is on page one, pulling in an impressive amount of traffic (over time, that blog post could also boost your overall website to page one).<\/p>\n To learn everything from choosing a domain name to writing your first blog post, check out How to Start a Blog: A Step-by-Step Guide [+ Free Blog Post Templates]<\/a>.<\/p>\n Social media contests and campaigns are exceptional opportunities to engage with your online audience, form relationships with customers, and learn about your buyer’s persona.<\/p>\n For an overarching compilation on everything you need to know about social media campaigns \u2014 from how to craft perfect posts on Facebook to the most shared phrases on LinkedIn \u2014 take a look at Everything You Need to Know about Social Media Campaigns<\/a>.<\/p>\n Pay-per-click advertising, or PPC<\/a>, is an advertising model in which advertisers only pay when someone interacts with their ad through impressions or clicks.<\/p>\n PPC is most commonly used on search engines, and can help your business appear for searches related to your products or services. This is particularly important for more competitive keywords, when it’s difficult to rank on page one against websites with higher domain authority.<\/p>\n Cache Merrill<\/a>, founder of Zibtek<\/a>, told me that the company had great success running retargeting campaigns through PPC social media and search engine campaigns. They used it to promote a free downloadable guide on software development best practices.<\/p>\n \u201cBy promoting the guide through these ad types, we attracted thousands of leads. Then, we used remarketing ads to re-engage users who didn\u2019t initially convert.\u201d Merrill said that this PPC campaign boosted conversions by 40% and reduced Zibtek\u2019s cost per lead by 25%.<\/p>\n It\u2018s important to note that PPC doesn\u2019t replace your SEO strategy: it simply complements it.<\/p>\n For instance, if you\u2018re trying to rank for “website builder,” you\u2019ll see the keyword difficulty is \u201csuper hard (95),\u201d according to Ahrefs. However, there are some long-form keywords you might have success ranking for, including \u201cwhat is a website builder? (52)\u201d or \u201cbest website builders for ecommerce (57).\u201d<\/p>\n If you do want to target \u201cwebsite builders,\u201d you’ll want to bid for an ad and use PPC to stand out against competitors.<\/p>\n Okay, you got readers to your blog or homepage \u2026 now what?<\/p>\n Ultimately, you’ll want to invest in resources for conversion rate optimization (CRO)<\/a>. If you don’t, you risk not being able to convert any of your traffic into qualified leads and, ultimately, customers.<\/p>\n There are four areas of your website that can benefit from CRO: the homepage, pricing page, blog, and landing pages.<\/p>\n Within a blog, a CRO strategy might include adding relevant calls-to-action throughout the text, or inviting readers to submit their emails in exchange for an ebook. On a pricing page, a CRO strategy might include a slide-out that invites viewers to book time with a sales rep or watch a demo.<\/p>\n Optimizing your site for conversions is a critical component of any strong internet marketing strategy.<\/p>\n A Facebook group \u2014 unlike a Facebook page \u2014 is an exclusive, private group that enables you to facilitate a sense of community surrounding your brand.<\/p>\n A Facebook group<\/a> isn’t a necessity for every business, but when done properly, it can go a long way towards creating a stronger relationship between you and your customers. Best of all, it can help foster connections between<\/em> your customers.<\/p>\n Since having a strong community<\/a> can help you build brand loyalty, it\u2018s important to seek out unique opportunities to engage directly with your customers. If a Facebook group doesn\u2019t seem like a good fit for your business, however, there are other ways to create a sense of community \u2014 including via social media, or through a branded newsletter.<\/p>\n Finally, take a look at our Essential Step-by-Step Guide to Internet Marketing<\/a> to dive deeper into the six essential steps of internet marketing.<\/p>\n <\/a> <\/p>\n There are many different methods to online marketing you can try to boost engagement for your brand. Here are ten that I recommend.<\/p>\n Like I said earlier, repurposing your content simply means reusing content you already have but in a fresh format. That reaction video you created on TikTok could be repurposed as a Reel on Instagram. If you change the caption on Reels, you can use the video to react to something else.<\/p>\n Examples of permanent social media content include X posts, YouTube videos, and TikTok videos. Content such as Instagram stories are not permanent and disappear after a period of time.<\/p>\n Using keywords helps search engines, especially Google, categorize your content and ensure it reaches the right audience. It also helps your target audience find your website and services.<\/p>\n To optimize your site with the right keywords, use applications like Ahrefs that are designed to help you find the right keywords your audience is searching for.<\/p>\n There are many ways to better optimize your website for mobile users, such as compressing images to reduce page load time, mapping your customers\u2019 journey, or creating a mobile app.<\/p>\n Blogging consistently has many benefits. It keeps your website up to date with fresh content, maintaining the interest of your audience. It\u2019s also an effective way to get your website to pop up on the first page of search engines. The more you post, the more content you\u2019ll have for the search engine to rank.<\/p>\n In our recent survey to predict marketing trends, we found that email marketing is still a helpful approach to marketing your business online. According to our survey, the three most effective email marketing strategies are subscriber segmentation, message personalization, and email automation campaigns.<\/p>\n Social media is the place where connections are made and conversations happen. Social media users don\u2019t want to just interact with brands, they want to see the humanity behind the big name and logo.<\/p>\n A great way to create meaningful connections with the humans that make up your audience is to facilitate conversations.<\/p>\n Like blogging, publishing online press releases<\/a> will increase your presence on search engines and raise awareness of your brand. When writing press releases, remember to answer the \u201cwho,\u201d \u201cwhat,\u201d \u201cwhere,\u201d and \u201cwhy\u201d of your brand. And make sure to use simple, understandable language as well as a quote.<\/p>\n The idea of paying for advertising may seem a bit daunting, but paid social media advertising is one of the least expensive types of advertising. Paid social media ads can start as low as one dollar thanks to the bidding model and lottery system some platforms use to push ads to users\u2019 news feeds and timelines.<\/p>\n Platforms that allow for paid advertisements are:<\/p>\n Facebook <\/p>\n X <\/p>\n Instagram Pay-per-click advertising<\/a> (PPC) and SEO<\/a> go hand-in-hand like peanut butter and jelly. Optimizing your website for keywords can definitely help your brand appear at the top of search engine results pages.<\/p>\n However, it requires patience, and you may not see results for weeks or months if you\u2019re optimizing for highly competitive words.<\/p>\n But by leveraging PPC, you\u2019ll be able to stand out among competitors by bidding for an ad.<\/p>\n YouTube is the second largest<\/a> search engine on the internet, with the United States making for its second biggest audience in the world<\/a> (with 238 million users). So, you can bet your prospects and customers frequently visits the site.<\/p>\n When creating content for YouTube, be sure to diversify your content in order to attract audiences who prefer video over text. You\u2019ll also want to research keywords you can optimize your content for and use in your video\u2019s title, description, and tags.<\/p>\n On apps like TikTok, brands are still struggling to find their place. However, influencer marketing has proven to be a helpful tool in helping brands elevate their online presence and find their target audience.<\/p>\n Businesses are seeing the most success with smaller, niche influencers. In fact, 47% of marketers report<\/a> positive results from micro-influencer partnerships.<\/p>\n These influencers provide access to highly engaged, loyal audiences at a more affordable cost.<\/p>\n Maris Laatre<\/a>, the CMO at Bully Max<\/a>, finds this tactic especially effective. She said they partnered with a popular dog trainer and pet influencer who shared their positive experience using Bully Max\u2019s products.<\/p>\n \u201cAs a result, our website traffic increased by 20% and we saw a 13% boost in product sales within a few weeks. Influencer marketing humanizes our brand and connects us directly with dog owners, creating stronger engagement and building lasting relationships with our audience,\u201d says Laatre.<\/p>\n <\/a> <\/p>\n There are hundreds, if not thousands, of online marketing examples to inspire your next internet marketing campaign.<\/p>\n Here, I\u2018ll dive into real world examples of social media, email, SEO, and website marketing methods. I\u2019ll also include links to additional blog resources at the bottom, for even more exceptional ideas.<\/p>\n In 2024, Dove launched an educational campaign to raise awareness about the societal pressure young girls face to look a certain way. The campaign highlighted the troubling trend of young girls adopting multi-step skincare routines to maintain youthfulness and glow.<\/p>\n To combat this, Dove invited numerous influencers, dermatologists, and academic experts to help promote a healthier self-image among youngsters, with even Drew Barrymore supporting the initiative.<\/p>\n The campaign was focused mainly on social media, especially TikTok, where influencers shared videos showing what a child\u2019s face should look like\u2013 bright and playful, decorated with colorful tints, glitter, and stickers, not retinol.<\/p>\n\n Source<\/a><\/em><\/p>\n A TikTok video posted by Drew Barrymore putting glitter on her face was liked by 27k and got 396 comments \u2013 pretty impressive!<\/p>\n\n Source<\/a><\/em><\/p>\n One of the boldest campaigns I\u2019ve seen in 2024 was one from outdoor wear and gear brand Patagonia<\/a>. The company, which has always communicated its dedication to sustainability and eco-consciousness, decided to launch a series of Instagram and YouTube videos and posts with the #WornWear tag.<\/p>\n <\/a><\/p>\n The message Patagonia wanted to convey was that not every piece of worn-out garment needed to be tossed into the garbage bin. Instead, they wanted to spread awareness on how to care for (and, when the time comes, repurpose) their favorite clothing.<\/p>\n For this purpose, they partnered up with sports people, activists, farmers, and other real-life Patagonia clients who shared their stories and how the company\u2019s apparel accompanied them in their daily lives.<\/p>\n Each of the videos released to YouTube garnered hundreds of thousands of viewers, with some even exceeding 1M.<\/p>\n I personally think that this campaign is more than \u201cjust\u201d an example of how to promote your brand online to the right customer.<\/p>\n Back in 2023. Patagonia was accused of producing their garments in the very same locations as fast-fashion brands, so it\u2019s also a good case study of how a brand can recoup from a reputational crisis.<\/p>\n Companies often use email marketing to re-engage past customers, but a \u201cWhere’d You Go? Want To Buy This?\u201d message can come across as aggressive, and you want to be careful with your wording to cultivate a long-term email subscriber.<\/p>\n This is why Expedia\u2019s New Year promo re-engagement email works so well \u2014 it gets straight to the point by mentioning its \u201cBig January Sale\u201d in the email tagline, while simultaneously reminding an old email subscriber (and client of theirs) that they might want to check out some of the discounted deals for travels well into the following autumn.<\/p>\n\n Databox was one of the pioneers of expert-driven content. They\u2019ve been creating expert roundups at least since 2018, when I used to regularly submit answers to their article roundups.<\/p>\n They created SEO articles packed with tips and advice from subject matter experts \u2013 the screen below is an example of a piece where 45 experts shared their take on a topic.<\/p>\n\n Source<\/a><\/em><\/p>\n With this type of internet marketing content, there are at least two benefits.<\/p>\n Firstly, you please search engines, which are now prioritizing unique articles that share first-hand experiences. Secondly, if you feature tens of experts, you can also ask them to share the piece on their social profiles to grow your organic reach.<\/p>\n This is the type of approach I myself use when writing content.<\/p>\n AccessAble<\/a>, an information provider for people with disabilities in the UK and Ireland, hired Agency51<\/a> to implement an SEO migration strategy to move AccessAble from an old platform to a new one.<\/p>\n By applying 301 redirects to old URLS, transferring metadata, setting up Google webmaster tools, and creating a new sitemap, Agency 51 was able to successfully transfer AccessAble to a new platform while keeping their previous SEO power alive.<\/p>\n Additionally, they were able to boost visitor numbers by 21% year over year, and the site restructuring allowed AccessAble to rank higher than competitors. Their case study<\/a> is available on SingleGrain.com.<\/p>\n\n Source<\/a><\/em><\/p>\n More Internet Marketing Examples:<\/p>\n 19 of the Best Email Marketing Campaign Examples We’ve Ever Seen [+ Template]<\/a> <\/a> <\/p>\n Whether you\u2019re a seasoned marketer, or just starting out, there are plenty of tools available to help build your brand\u2019s audience, including:<\/p>\n Since marketers are arguably now managing more channels (and campaigns) than ever before, they need a solution that\u2019s quick and intuitive to use.<\/p>\n Marketing Hub is our AI-powered solution that uses our Smart CRM feature to bring all your customer insights together into one view. It helps you grow your company\u2019s reach, capture leads, and grow your contact list. These can be used (you\u2019ve guessed it) to nurture your prospects \u2013 whether through engaging newsletter content, free assets, or any other tactic of your choice.<\/p>\n Also, with its automation capabilities, Marketing Hub can make it much easier to reach out to your leads and customers at the perfect moment.<\/p>\n I love Buzzsumo because it can help you analyze what content performs best for any topic or competitor. Buzzsumo can report important metrics such as social shares, backlinks, and which influencers are sharing certain pieces of content.<\/p>\n You can also find influencer reports that give insight if you\u2019re looking for a micro-influencer to promote your brand.<\/p>\n Canva makes designing infographics and materials for print, blogs, and social media simple, even if you don\u2019t have much experience with graphic design. Its user interface is easy to navigate and includes thousands of customizable templates you can redesign to fit your brand\u2019s aesthetic.<\/p>\n This application tests your website\u2019s performance, particularly its speed. If your website takes too long to load, you run the risk of deterring potential customers or clients from your brand. With GTMetrix, you can measure how long your website takes to load and what areas of performance need to be improved.<\/p>\n Ahrefs is my favorite tool for finding the right keywords for optimizing my content. They offer tools for tracking keyword performance, analyzing your competitor\u2019s keywords, web traffic, and more.<\/p>\n One of my favorite features has been the \u201ccontent gap\u201d tool, which shows the keywords our competitors rank for that we don\u2019t.<\/p>\n Posting multiple pieces of content across several different platforms can be overwhelming. Fortunately, applications like Buffer allow you to draft and schedule posts across multiple social media channels, such as Facebook, Instagram, Twitter, and Pinterest.<\/p>\n Furthermore, Buffer also offers social media reporting and functionality monitoring so you can track how your content is performing.<\/p>\n When I was a journalist, Facebook Insights played a key role in tracking how my articles performed. With a Facebook Insights dashboard, you\u2019ll be able track user behavior and post performance on your Facebook Business Page.<\/p>\n This tool also reports important metrics like page views and post reach for paid and organic posts. It even recommends competitor pages to monitor.<\/p>\n SocialRank is an online tool that helps you manage your followers on X and Instagram. SocialRank offers a range of filters to better analyze your follower count. It can also search for new followers, get leads, and more.<\/p>\n As your business grows, so will its output and the projects it takes on. Therefore you\u2019re going to need a tool like Trello that will help you manage it all.<\/p>\n With Trello, a project management tool, you can put all your team\u2019s projects in one customizable space that can grow as your company grows. You can use Trello to conduct growth experiments, sales pipelines, and product feature road maps.<\/p>\n Crazy Egg is a website optimization software that offers A\/B testing, heat mapping, and usability testing tools. We love its A\/B testing tool because it allows you to test variations of every page on your website. All you have to do is copy one snippet of code to the pages you want to test.<\/p>\n You don\u2019t need coding experience to use Crazy Egg, as the software is user-friendly for marketers at all levels.<\/p>\n If you struggle with finding the best keywords for your website, Google Keywords Planner is an excellent tool for you.<\/p>\n By putting in one keyword, multiple keywords, or even your website address into Keyword Planner, Google will show a list of related keywords along with simple metrics.<\/p>\n These metrics will gauge the competition around each keyword and how many searches it gets on both a global and local search level.<\/p>\n
\n Types of Internet Marketing<\/a>
\n What’s the role of internet marketing?<\/a>
\n Internet Marketing vs. Content Marketing<\/a>
\n Internet Marketing Strategy <\/a>
\n How to Do Online Marketing<\/a>
\n Online Marketing Examples<\/a>
\n Top Online Marketing Tools<\/a> <\/p>\nTypes of Internet Marketing<\/strong><\/h2>\n
1. SEO Marketing<\/h3>\n
2. Social Media Marketing<\/h3>\n
3. Content Marketing<\/h3>\n
4. Email Marketing<\/h3>\n
\n Promote new blog content.
\n Introduce new products or services.
\n Send promotions and discounts.
\n Solicit feedback from customers about their experience with your brand.
\n Send abandoned cart notifications<\/a> to boost sales. <\/p>\n5. Pay-Per-Click Marketing<\/h3>\n
6. Influencer Marketing<\/h3>\n
7. Affiliate Marketing<\/h3>\n
What’s the role of internet marketing?<\/strong><\/h2>\n
\nGoal 1: <\/strong>Internet Marketing to Attract New Customers<\/strong>
\n<\/h3>\n\nGoal 2: <\/strong>Internet Marketing to Cultivate Brand Loyalists<\/strong>
\n<\/h3>\nInternet Marketing vs. Content Marketing<\/strong><\/h2>\n
1. Lean into short-form video content.<\/h3>\n
2. Post videos on YouTube or other social networks.<\/h3>\n
3. Keep TikTok in mind.<\/h3>\n
4. Find influencers to work with your brand.<\/h3>\n
5. Humanize your brand using brand values.<\/h3>\n
6. Repurpose content across various channels.<\/h3>\n
7. Invest in permanent social media content.<\/h3>\n
8. Design a user-friendly website.<\/h3>\n
9. Optimize your site for search engines.<\/h3>\n
10. Use email marketing or opt-in email campaigns.<\/h3>\n
11. Write online press releases.<\/h3>\n
12. Create a blog.<\/h3>\n
13. Develop social media contests and campaigns.<\/h3>\n
14. Leverage pay-per-click (PPC) advertising.<\/h3>\n
15. Optimize your site for conversions.<\/h3>\n
16. Create a Facebook group.<\/h3>\n
1. Repurpose your high-quality internet marketing content across multiple channels.<\/h3>\n
2. Lean into permanent social media content that doesn\u2019t have a time limit.<\/h3>\n
3. Choose the right keywords and optimize your site for search.<\/h3>\n
4. Create a mobile-optimized site.<\/h3>\n
5. Publish blog posts regularly.<\/h3>\n
6. Conduct email marketing campaigns.<\/h3>\n
7. Encourage conversation on social media accounts.<\/h3>\n
8. Publish online press releases.<\/h3>\n
9. Cultivate paid social media campaigns.<\/h3>\n
\n TikTok <\/p>\n10. Leverage pay-per-click advertising for competitive keywords.<\/h3>\n
11. Post videos on YouTube or other social channels.<\/h3>\n
12. Work with micro-influencers to reach new audiences.<\/h3>\n
Online Marketing Examples<\/strong><\/h2>\n
1. Social Media: #TheFaceof10 from Dove<\/h3>\n
2. Social Media: Patagonia\u2019s \u201cBuy Less, Demand More\u201d Campaign<\/h3>\n
3. Email: Expedia<\/h3>\n
4. SEO & Expert-Driven Content: Databox<\/h3>\n
5. Web Design: AccessAble<\/h3>\n
\n 5 Real Examples of Engaging Social Media Campaign Ideas<\/a>
\n The Best of B2B Marketing Content: 10 Examples<\/a> <\/p>\n1. Marketing Hub by HubSpot<\/a>
\n<\/h3>\n\n2. Buzzsumo<\/a>
\n<\/h3>\n3. Canva<\/a>
\n<\/h3>\n4. GTMetrix<\/a>
\n<\/h3>\n5. Ahrefs<\/a>
\n<\/h3>\n6. Buffer<\/a>
\n<\/h3>\n7. Facebook Insights<\/a>
\n<\/h3>\n8. SocialRank<\/a>
\n<\/h3>\n9. Trello<\/a>
\n<\/h3>\n10. Crazy Egg<\/a>
\n<\/h3>\n11. Google Keywords Planner<\/a>
\n<\/h3>\n