{"id":921,"date":"2025-02-19T12:00:00","date_gmt":"2025-02-19T12:00:00","guid":{"rendered":"https:\/\/internship.infoskaters.com\/blog\/2025\/02\/19\/how-i-repost-on-instagram-ways-to-reshare-content-from-other-users\/"},"modified":"2025-02-19T12:00:00","modified_gmt":"2025-02-19T12:00:00","slug":"how-i-repost-on-instagram-ways-to-reshare-content-from-other-users","status":"publish","type":"post","link":"https:\/\/internship.infoskaters.com\/blog\/2025\/02\/19\/how-i-repost-on-instagram-ways-to-reshare-content-from-other-users\/","title":{"rendered":"How I Repost on Instagram: Ways to Reshare Content From Other Users"},"content":{"rendered":"

I know that Instagram<\/a> is primarily about sharing striking visuals \u2014 images, videos, promotions, and even acting as a storefront for one\u2019s business. But in truth, I spend much more time reposting other people\u2019s content than my own.<\/p>\n\n

Sure, Instagram is a powerful social media tool that can help me increase my brand\u2019s reach and attract new business.<\/p>\n

<\/a><\/p>\n

However, it\u2019s also time-consuming and can be expensive to maintain the volume of original content needed to keep engagement growing long-term \u2014 which is exactly why I learned how to repost on Instagram.<\/p>\n

In this post, I\u2019ll walk you through a few simple, free ways to repost on Instagram. But before diving in, let me explain why and how reposting can benefit your brand.<\/p>\n

Table of Contents<\/strong><\/p>\n

Why should your brand repost on Instagram?<\/a>
\n How to Repost on Instagram<\/a>
\n How to Repost on Instagram Using a Screenshot<\/a>
\n What to Know Before Reposting on Instagram<\/a>
\n Resharing on Instagram Best Practices<\/a>
\n Best Apps for Reposting on Instagram<\/a>
\n FAQs About Reposting on Instagram<\/a> <\/p>\n

<\/a> <\/p>\n

Why should your brand repost on Instagram?<\/strong><\/h2>\n

Instagram is one of the largest social media sites on the market. With over two billion monthly active users<\/a>, brands that incorporate the site into their marketing strategy can reach larger audiences and gain visibility faster over other social media channels.<\/p>\n

And with an audience like that, you want to consistently post high-quality content \u2014 but that can take time, effort, and resources that may not fit your budget just yet. Since most marketers post between 3-4 times per week, you should have a backlog of content to keep up with demand.<\/p>\n

Additionally, user-generated content (UGC) performs exceptionally well. In fact, 93% of marketers<\/a> who use UGC in marketing campaigns say that it performs significantly better than traditional branded content, according to Billo\u2019s study. That tracks since 70% of Gen Z and 78% of Millennials find UGC to be a very helpful part of their buying journey.<\/p>\n

For instance, consider the power of Warby Parker reposting this funny image from one of its customers, @cjronson:<\/p>\n

\n<\/div>\n

Not only does the image likely appeal to Warby Parker customers, but it ultimately made Warby Parker marketers’ jobs easier \u2014 they didn\u2019t need to create that content in-house.<\/p>\n

Reposting to Instagram can help you highlight brand endorsements from your customers, brand loyalists, and employees. UGC is typically considered more trustworthy since a consumer isn\u2018t gaining anything by promoting your product or service (unless it\u2019s an advertisement) \u2014 they’re just doing it to tell their audiences that they like your product.<\/p>\n

<\/a> <\/p>\n

How to Repost on Instagram<\/strong><\/h2>\n

Instagram allows you to repost other users\u2019 Reels and posts to your own Instagram Story<\/a> using its native reposting functionality. However, it has its limits: It doesn\u2019t let you repost to any permanent part of your Instagram profile, including your feed, Reels<\/a>, or videos.<\/p>\n

In other words, Instagram only lets you temporarily share someone else\u2019s content for 24 hours max. If you do want to keep it permanently, you can add it to an Instagram Story Highlight<\/a>.<\/p>\n

If you\u2019re looking to add a post to your permanent feed<\/a> and credit the original creator, I\u2019ll show you how to do that in the next sections. For now, let me show you how I repost content to my Story and add it to my highlights.<\/p>\n

1. Navigate to the post, Reel, or video you want to repost.<\/strong><\/h3>\n

I start by scouring Instagram for content that fits my brand. That could be regular posts, Reels, or videos. I do this in the following ways:<\/p>\n

Sometimes, I\u2019ll search for popular industry hashtags<\/a> to find great posts from other brands and influencers;
\n Other times, I\u2019ll look at my branded hashtags to see if any customers or fans have posted user-generated content<\/a>.
\n I also check for posts I have been tagged in and repost any that align with my brand.
\n I keep an eye on the feeds of brands I admire to find posts that align with my style. <\/p>\n

Note: <\/strong>Remember that you can only repost content from users and brands with public profiles.<\/p>\n

You can also repost other people\u2019s Stories, so long as you\u2019re tagged in them. You can find those who\u2019ve mentioned you in their Story in your Direct Messages.<\/p>\n

If you\u2019d like to connect better with people who tag you in their content, Social Inbox<\/a> can help you with that.<\/p>\n

This social media management software by HubSpot allows you to publish social media content from the same place you build campaigns, set up keyword monitoring so you get notified whenever someone mentions you (or your brand), and link all your interactions back to your CRM so you have contextual conversions with your audience.<\/p>\n

2. Click the paper airplane symbol on the post or Reel.<\/strong><\/h3>\n

Once I\u2019ve decided on the post, Reel, or video I want to share, I click the little paper airplane icon. For photos and videos, it\u2019s right next to the Like and Comment buttons.<\/p>\n\n

For Reels, it\u2019s between the Comment button and the three dots.<\/p>\n\n

3. On the pop-up menu, click \u201cAdd to story.\u201d<\/strong><\/h3>\n

A menu will pop up with a few sharing options. If I\u2019m sharing a post, I can add it to my Story, reply to the original poster (if they allow replies), or send the post via Direct Message to folks I interact with on Instagram.<\/p>\n

Here, I\u2019ll scroll through the bottom options (the apps) till I get to Add to story.<\/strong><\/p>\n\n

With Reels, the options are similar.<\/p>\n\n

4. Tap to show and hide the post\u2019s caption.<\/strong><\/h3>\n

Once I click on Add to story, <\/strong>I see a draft of my Story.<\/p>\n\n

I have the option to toggle the caption on or off by simply tapping the post. This lets me decide if I want the original text visible or hidden.<\/p>\n\n

5. Add text, stickers, hashtags, and other elements.<\/strong><\/h3>\n

This is where I get creative. Here, I get the option to spruce up the Story with text, stickers, hashtags, or even a link (or call-to-action) if it adds value. The goal is to make the repost feel on-brand for me and drive as much engagement as possible. Learn how to customize your Instagram Story here<\/a>.<\/p>\n\n

6. To share, click \u201cYour Story.\u201d<\/strong><\/h3>\n

When I\u2019m happy with the way it looks, I tap Your Story<\/strong> at the bottom to share it publicly with my followers.<\/p>\n

Alternatively, I can click Close Friends<\/strong> if I want only a select group to see it. There\u2019s also an arrow on the right-hand side that shows options for sending the Story via DM or just to my close friends list.<\/p>\n\n

7. Add the shared post to your Highlights.<\/strong><\/h3>\n

Since I can\u2019t share reposted content directly to my permanent feed, I might add it to my Highlights if I want to keep it visible longer. Highlights stay on my profile indefinitely, which is a great way to showcase the reposted content that\u2019s most relevant or visually appealing. Learn how to create Highlights here<\/a>.<\/p>\n

Here\u2019s one example from the skincare brand Supergoop<\/strong>:<\/strong><\/p>\n\n

With Stories, the same best practices should be followed as for sharing a post. If you don\u2019t know the person and suspect the content you\u2019d like to reshare might be licensed material, ask for permission first. Give credit to the original posters whenever possible.<\/p>\n

<\/a> <\/p>\n

The screenshot method doesn\u2018t require other websites to repost on Instagram. It\u2019s worth noting that this method only works for reposting photos, not videos.<\/p>\n

Here’s how I do it.<\/p>\n

1. Find a photo on Instagram you’d like to repost, and take a screenshot with your phone.<\/strong><\/h3>\n\n

I start by finding a photo on Instagram that I\u2019d like to share, and then I take a screenshot with my phone.<\/p>\n

If I\u2019m using my iPhone, I press the Home and Lock buttons at the same time until the screen flashes.<\/p>\n

But on my Samsung (Android device), I press the Sleep\/Wake and Volume Down buttons simultaneously until the screen flashes.<\/p>\n

Pro tip:<\/strong> If you\u2019re worried about accidentally capturing personal info or notifications in your screenshot, switch your phone to \u201cDo Not Disturb\u201d mode before taking it. This keeps your screenshot clutter-free.<\/p>\n

2. Tap the new post button.<\/strong><\/h3>\n

Once I have my screenshot, I head back to my Instagram account. At the middle bottom of the screen, I tap the plus sign inside a square.<\/p>\n\n

Then, I choose Post <\/strong>(this is the default setting, and there are other options like Story<\/strong>, Reel<\/strong>, and Live, <\/strong>but Post <\/strong>is what I need).<\/p>\n\n

Pro tip:<\/strong> If you\u2019re using Instagram to boost engagement, consider experimenting with different formats (like Reels) for reposting content. You might discover that certain types of posts get better responses from your audience.<\/p>\n

\n3. <\/strong>Resize the photo in the app.<\/strong>
\n<\/h3>\n\n

My phone screenshot includes everything on my screen, not just the photo I want to repost. So, I crop or resize the photo<\/a> in Instagram to show just the image I want to share. I do this by pinching or zooming the screenshot until it looks right.<\/p>\n

Then, I tap Next<\/strong> in the top-right corner.<\/p>\n

Pro tip:<\/strong> Pay attention to Instagram\u2019s image orientation guidelines. If you want your repost to appear neatly in your grid, try to keep the image in a square or vertical format. Also, preview how the post thumbnail looks in your profile grid before finalizing.<\/p>\n

4. Edit and add filters of your choice.<\/strong><\/h3>\n\n

Here, I treat it like any other Instagram post \u2014 maybe I add a filter, adjust the brightness, or tweak the colors. I may also decide to add some music to go along with it.<\/p>\n

Pro tip:<\/strong> Stay consistent with the editing style you use on your feed. This helps keep your branding cohesive. You can also use third-party editing apps before uploading to make your repost truly stand out.<\/p>\n

\n5. <\/strong>Add a citation.<\/strong>
\n<\/h3>\n

The repost won\u2019t automatically include the original account info, so I make sure to credit the original poster by typing \u201c@ + [username]\u201d in my caption. This way, everyone knows where the photo came from.<\/p>\n

Pro tip:<\/strong> If you want to strengthen your relationship with the original creator, send them a quick DM to let them know you\u2019re reposting. People usually appreciate the courtesy and might even share your post with their own followers.<\/p>\n

6. Add a caption.<\/strong><\/h3>\n\n

At the top, I see a preview of my post and a space for a caption. I can tag people or organizations if needed or add a location to make the post more discoverable.<\/p>\n

Pro tip:<\/strong> Use relevant hashtags to increase the chances of your repost appearing in hashtag searches. You can also tag collaborators, partners, or friends in the post to encourage more interaction.<\/p>\n

7. Click share.<\/strong><\/h3>\n

Once I’ve finished customizing the post with the options above, I tap Share<\/strong> at the bottom of my screen, and my repost goes live on my feed.<\/p>\n\n

Here\u2019s what the finished product looks like:<\/p>\n\n

Pro tip:<\/strong> Consider scheduling your repost for times when your audience is most active. There are scheduling tools<\/a> available, or you can simply pay attention to your own Instagram Insights to figure out peak hours.<\/p>\n

<\/a> <\/p>\n

What to Know Before Reposting on Instagram<\/strong><\/h2>\n

Before reposting content on Instagram, here are a few things you should know:<\/p>\n

1. You should understand usage rights and permissions.<\/strong><\/h3>\n

Before you repost any photo, Reel, or Story, you want to make sure you have the right to do so. Instagram\u2019s Terms of Use and Community Guidelines still apply, and the content might have specific usage rights attached. If you\u2019re not sure whether you can share it, consider asking the original poster for permission.<\/p>\n

When I first started reposting, I often DM\u2019d the user directly to double-check that it was okay for me to share their content. This step gave me peace of mind and helped me build positive relationships with other creators.<\/p>\n

2. Always credit the original source.<\/strong><\/h3>\n

I know I\u2019ve mentioned this a few times in the article already, but when reposting, you should always give credit to the original creator by tagging them in the post or Story. Be sure to mention their handle in your caption or Story text. This not only shows respect for the creator\u2019s work but also builds trust and goodwill.<\/p>\n

3. Keep their context and messaging intact.<\/strong><\/h3>\n

You don\u2019t want to twist someone\u2019s post into something it\u2019s not, so avoid cropping or editing the content in a way that changes the original message. If you need to tailor the post for your audience, you can add stickers, text, or other Story elements, but keep the core content authentic.<\/p>\n

4. Verify the accuracy of the post.<\/strong><\/h3>\n

Before you share someone else\u2019s photo, quote, or statistic, do a quick check to make sure everything is factual and up-to-date. Reposting content that turns out to be misleading can harm your credibility.<\/p>\n

I\u2019ve had a few moments where I was excited to share a trending post, only to discover it wasn\u2019t entirely accurate. Taking that extra minute to verify the details protects you \u2014 and your audience \u2014 from spreading misinformation.<\/p>\n

5. Be mindful of privacy and sensitivity.<\/strong><\/h3>\n

Keep in mind that the person you\u2019re reposting might be comfortable sharing certain details with their audience, but that doesn\u2019t necessarily mean they want it widely circulated beyond their own followers.<\/p>\n

If you notice that a post contains sensitive content, it\u2019s wise to double-check the privacy settings and the creator\u2019s preferences. You don\u2019t want to inadvertently share personal or private moments without the original poster\u2019s full consent.<\/p>\n

<\/a> <\/p>\n

Resharing on Instagram Best Practices<\/strong><\/h2>\n

When resharing content on Instagram, here are some best practices to keep in mind:<\/p>\n

1. Engage with the original creator and their community.<\/strong><\/h3>\n

Whenever I repost someone else\u2019s photo, I like to leave a thoughtful comment on their original post and respond to any comments they might have on my repost. You can do the same \u2014 this open dialogue helps you build deeper connections with other creators, which can lead to future collaborations or mutual shares.<\/p>\n

2. Be transparent about sponsored content.<\/strong><\/h3>\n

If you\u2019re sharing user-generated content that you or your sponsor wants to highlight, make sure you follow Instagram\u2019s guidelines and FTC regulations. For example, I\u2019ll include #sponsored or #ad in the caption if there\u2019s any form of brand deal. You don\u2019t want your followers (or the FTC) thinking you\u2019re misleading them.<\/p>\n

3. Incorporate your own angle.<\/strong><\/h3>\n

When you repost content, don\u2019t be afraid to add your personal twist to it. For example, I often include a sentence or two in my caption explaining why<\/em> this particular post grabbed my attention or how it connects to my brand\u2019s goals.<\/p>\n

You should do something similar: take a moment to share your<\/em> perspective so your followers understand what makes the repost valuable or relevant.<\/p>\n

4. Time your reposts strategically.<\/strong><\/h3>\n

Timing can be everything on Instagram. I once experimented by sharing reposts during different times of day and noticed that my posts got more engagement when I shared them around lunchtime or early evening.<\/p>\n

You\u2019ll want to keep an eye on your Insights or analytics to figure out when your followers are most active, then schedule your reposts accordingly.<\/p>\n

5. Watch how often you repost.<\/strong><\/h3>\n

Reposting too often without posting your original content can make your account feel like a patchwork of other people\u2019s posts. You don\u2019t want to make the mistake of reposting so frequently that your own content gets lost in the shuffle.<\/p>\n

Instead, strike a balance by spacing out your reposts and mixing in plenty of original content to keep your Stories personal (or professional) and engaging.<\/p>\n

P.S. If you\u2019re having trouble creating enough original content for your Instagram, check out Breeze<\/a>, an AI-powered social media agent that can generate post suggestions that align perfectly with your brand, target audience, and brand identity.<\/p>\n

It can also analyze your social performance, brand details, and marketing best practices to build a multi-channel social media strategy to boost awareness and drive conversions.<\/p>\n

However, if you already have post ideas but want to expand (or shorten) your copy, HubSpot\u2019s AI social media post generator<\/a> can help with that. It can help you overcome writer\u2019s block, create compelling captions, repurpose posts by channel, and generate multiple AI-assisted Instagram posts you can schedule to go live at a later date.<\/p>\n

<\/a> <\/p>\n

Best Apps for Reposting on Instagram<\/strong><\/h2>\n

1. Repost: Posts, Stories, Reels<\/a>
\n<\/h3>\n

Price<\/strong>: Free with in-app purchases<\/p>\n\n

Source<\/a><\/p>\n

For Instagram for iOS<\/a> or Android<\/a>. The app integrates directly with Instagram, so you can share content from other Instagram users from your mobile device.<\/p>\n

If your brand\u2019s Instagram profile follows a distinct brand style guide, Repost can help you customize your reposts to adhere to those guidelines. You can pick from 50+ different text styles and symbol art to create eye-catching captions to capture more attention.<\/p>\n

2. DownloadGram<\/a><\/strong>
\n<\/h3>\n

Price<\/strong>: Free<\/p>\n\n

DownloadGram lets social media users download high-resolution copies of content to repost from their own accounts on Instagram.<\/p>\n

You don\u2019t need to download an app to repost using this process. Instead, you can copy and paste the URL to download videos, photos, reels, or stories to repost via PC.<\/p>\n

3. Snapinsta<\/a><\/strong>
\n<\/h3>\n

Price<\/strong>: Free<\/p>\n\n

Snapinsta provides an efficient way to download HD-quality Instagram photos, videos, and reels, which helps keep your reposts looking sharp and engaging. Just copy the Instagram link, paste it into Snapinsta, and download the content to share it on your feed or Story easily.<\/p>\n

<\/a> <\/p>\n

\nFAQs <\/strong>About Reposting on Instagram<\/strong>
\n<\/h2>\n

\n1. <\/strong>How do you repost on Instagram?<\/strong>
\n<\/h3>\n

There are two ways to repost content on Instagram. The first is to share the original post to your Story. Just tap the paper airplane icon under the post you want to share, then choose Add to story.<\/strong><\/p>\n

If you\u2019d rather repost it on your feed, you can take a screenshot or use a third-party app to download the image. After that, upload it like a regular post, and make sure you credit the original creator in your caption.<\/p>\n

2. Is it okay to repost content from a private account?<\/strong><\/h3>\n

Reposting content from a private account isn\u2019t advisable. If someone\u2019s account is private, it means they\u2019ve chosen to share their content only with approved followers. You should always respect that boundary.<\/p>\n

Even if you happen to see a great post behind a private profile, it\u2019s best not to repost it \u2014 or, at the very least, ask the account owner for explicit permission.<\/p>\n

\n3. <\/strong>What\u2019s the best way to credit the original creator?<\/strong>
\n<\/h3>\n

Tag the creator directly in the caption (e.g., \u201cPhoto by @username\u201d) and, if it\u2019s a Story, you can also include a text sticker with their handle. This will avoid any confusion about who owns the post. Not only does proper credit keep you on good terms with the original poster, but it also boosts their visibility.<\/p>\n

\n4. <\/strong>What if the original content has a watermark or branding from the creator?<\/strong>
\n<\/h3>\n

You should keep those elements visible. Removing or editing out watermarks and logos can come across as disrespectful to the original creator. If you want to add your own branding or text, place it separately from the creator\u2019s watermark so there\u2019s no confusion about who owns the post.<\/p>\n

<\/a> <\/p>\n

Share Your Favorite Instagram Posts<\/strong><\/h2>\n

When I first started reposting on Instagram, I thought it was just a simple way to educate my audience and let them know I was still active whenever I was short on original content.<\/p>\n

But, as I learned more about how to share others\u2019 content the right way, I realized that reposting on Instagram can be a strategic tool for increasing brand awareness and building relationships with other creators\/entrepreneurs.<\/p>\n

I learned that with a little bit of care and respect, like sending a quick DM to the original creator or making sure their watermark is intact, you can go a long way in building positive relationships on Instagram.<\/p>\n

It\u2019s also become clear that timing is everything. Reposting at the right moment can help me reach new eyes and give proper exposure to the amazing work I\u2019m sharing.<\/p>\n

Now that you’ve learned how to repost on Instagram, you can diversify your profile with content sourced from friends, family, and brands. Use the methods above \u2014 being sure to cite the source of the original post \u2014 to quickly and easily reshare your favorite content.<\/p>\n

If you\u2019d like to quickly generate your own original Instagram posts, check out our free and customizable Instagram templates for Instagram posts and Stories.<\/p>\n

Editor’s note: This post was originally published in April 2017 and has been updated for comprehensiveness.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

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