I’ll never forget the first time someone asked me for a marketing performance update. I […]
Creating a B2B buyer journey map in 8 steps
When I started working with B2B companies, I quickly realized that understanding how your customers […]
Why writing with clarity matters in marketing (+ 9 ways to simplify your message)
Writing with clarity means making your content easy to read and understand. If your audience […]
How marketers are navigating a possible recession (and advice about what you should do during it) [new data]
Right now, some people will absolutely, 100% say that we’re in, without a doubt, a […]
Forget Photoshop: Google AI Studio is the new editing powerhouse
Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on […]
What makes a good website? Here are 16 things I look at [new data]
Your website strategy should help drive business and marketing objectives. For your website to work, […]
Video is vital to ecommerce marketing — here’s what marketers need to know
Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to […]
How AI assistants can make you 10x more productive: A step-by-step guide
Let‘s be honest: AI assistants aren’t just for executives anymore. They’re the secret weapon that […]
The best video marketing channels to grow your brand this year
Video is no longer a nice-to-have. It’s now an absolute must and should be at […]
4 shopping trends to expect in uncertain financial times [data + how marketers can adapt]
If you’ve watched the news recently, the possibility of a recession has captured everyone’s attention. […]