It seems like every brand is scrambling to get a piece of the pie in […]
The AI Perception-Reality Gap
There’s a widening gap between what the market says about AI and what we actually […]
AI search behavior: What it means for your marketing strategy in 2026
AI search behavior may be causing a dip in your traffic, but it’s also sending […]
The role of citations in AEO: Why citations matter more than backlinks for AI visibility
For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as […]
Introducing the HubSpot Agent CLI
A few weeks ago, I wrote about our vision for the agent era: agents should […]
A master class in persuasion from an unlikely place
Walk down a suburban street, and you might stumble across a following sign. It’s probably […]
What AI Overviews mean for SEO & website traffic
If you’re worried about what AI Overviews mean for SEO, let me remind you of […]
How to optimize for AI overviews (AIOs): A complete 2026 playbook
Google AI Overviews appear in Google Search results for a growing share of queries, and […]
How to rank in AI Overviews on Google and beyond
Growing up, the only “top 10” I cared about was MTV’s Total Request Live (TRL). […]
Best AI search analytics tools for marketing teams
I’ve spent the last year watching marketing teams scramble to understand why their organic traffic […]
