Schema markup for AEO helps answer engines understand a website. Schema is readable by AI […]
Keyword research for AEO: A guide for winning answer engine traffic in 2026
Keyword research for AEO can feel overwhelming because audiences are searching for almost everything in […]
How to use your CRM for smarter email marketing campaigns
Customer relationship management (CRM) systems have become foundational to effective email marketing. For teams learning […]
On-page content formats answer engines actually favor [new research]
It seems like every brand is scrambling to get a piece of the pie in […]
The AI Perception-Reality Gap
There’s a widening gap between what the market says about AI and what we actually […]
AI search behavior: What it means for your marketing strategy in 2026
AI search behavior may be causing a dip in your traffic, but it’s also sending […]
The role of citations in AEO: Why citations matter more than backlinks for AI visibility
For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as […]
Introducing the HubSpot Agent CLI
A few weeks ago, I wrote about our vision for the agent era: agents should […]
A master class in persuasion from an unlikely place
Walk down a suburban street, and you might stumble across a following sign. It’s probably […]
What AI Overviews mean for SEO & website traffic
If you’re worried about what AI Overviews mean for SEO, let me remind you of […]
