The irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to […]
The Story Curve: How to Use Storytelling Techniques for Your Marketing
You can have the best product, the most data, and the biggest advertising budget, but […]
What Is Content Writing? Plus 15 Tips to Take Your Content to the Next Level
Recently, a good friend came to me for advice on hiring. She was unsure how […]
‘Not Your Mom’s Facebook’ — Is It Enough to Attract Gen Z?
Welcome to The Perspective, a series where HubSpotters weigh in on the latest business and […]
How to Generate Video Scripts With AI
I write for a living. While I love allowing creative work space to breathe, grow, […]
Stop Sending Boring Newsletters: Lessons from MKT1’s Emily Kramer
“An obsession with quality” is what I wish 12-year-old me had… but alas, I ended […]
31 Google Search Statistics to Bookmark ASAP
Google owns just a bit more than 90% of the global search engine market, which […]
9 Best AI Marketing Bots I Use at Work in 2024
As a solopreneur, marketing my own business gets pushed to the back burner more times […]
How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]
Marketers are often asked to do more with less. I’ve been there too. I’ve battled […]
6 of the Best Video Formats for 2025
As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos, but […]