Welcome to Breaking the Blueprint — a blog series that dives into the unique business […]
I Used AI to Create a Marketing Plan 2 Ways — Here’s How You Can Too
The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing, AI […]
What is Marketing, and What’s Its Purpose?
If you’d asked me early in my career to define what marketing is, I would […]
I Tested 7 AI Tools for Graphic Design, Here Are My Favorites
Graphic design has come a long way since I started in the arts nearly a […]
Designing an Event Marketing Budget? Here’s What Experts Recommend
The year I turned 30, I started a new job. The role was a management […]
AI Conversion Rate Optimization: How AI Is Transforming CRO Strategies
The future of conversion rate optimization is here — and it’s driven by AI. From […]
AI in Graphic Design: The Pros, Cons and What it Means for Designers [+ Expert Insight]
Several months ago, I tested several AI logo generators and documented my experience. Then my […]
How to Create a Great Social Media Strategy in 2025 (+ New Data)
Creating social media strategies can be overwhelming — especially when launching a new brand or […]
How to Build a Website: 2 Methods, 9 Easy Steps, & 35 Amazing Tips
I can’t remember the last time I discovered a new brand by shopping in person […]
How to Nail First-Party Data Strategy According to a Google Director of Product Management [+ New Data]
Between shifts in technology, the economy, and consumer behavior, 2024 has brought marketers a new […]