Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, […]

For anyone struggling with using AI in Instagram marketing, now is definitely the time to […]

As the founder of AI newsletter Mindstream, I’m constantly thinking about scale, especially when it […]

As I was scrolling on Facebook today, I noticed two ads. One was offering me […]

Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light […]

Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are […]

Let‘s be honest: if you’re running a business focused on AI tools and you‘re not […]

In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, […]

Email design is a mix of art and science. You can have the best email […]

I am “just threw out my back while turning to adjust my seatbelt” years old, […]