Building a business has never been easier, but the landscape is also more competitive. The […]

The way most marketing teams approach AI is probably the way I approach my inbox […]

I first worked across borders in the mid‑90s, interpreting Spanish calls for AT&T. What struck […]

Email subject lines determine whether your carefully crafted campaigns ever see the light of day […]

TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, […]

In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian […]

A few months back, I was having a bit of a professional identity crisis. And […]

At 28, I thought I was building the life I’d always dreamed of. I got […]

TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and […]

Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead […]