Let’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty […]
Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]
Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash […]
14 critical elements I think every website homepage should have
As someone who’s spent the past few years building websites and helping businesses fine-tune their […]
Getting started with LinkedIn marketing & networking
Like many people, the first few years I was on LinkedIn, I used it as […]
Why email whitelisting is important for marketers [+ detailed steps on how to do it]
As a marketer, one of the reasons I think it’s fun to work in email […]
B2C vs. B2B marketing with AI: The industry trends every marketer should know
The beauty of freelancing for most of my decade-long career is that I’ve worked on […]
Consumer search behaviors are shifting, marketers — new data
For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google […]
The end of “Hey {First_Name}”: AI personalization strategies that convert
Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately […]
HubSpot’s Transactional Email Pricing Guide — Essential Business Communication Add-On
HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, […]
How to get more followers on your business Instagram
With more than 1 billion monthly active users, Instagram is one of the most essential […]
