Customers don’t just mindlessly purchase products or services. It’s through customer journey analytics that marketers […]
13 YouTube Description Templates That Have Helped Our Videos Go Viral [+ Examples]
With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. […]
How to Create Inclusive Case Studies That Convert, According to an Inclusive Marketing Consultant
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help […]
Social Media Basics: A Checklist Every Marketer Needs
Whether you’re a new or seasoned social media manager, managing a brand’s social presence can […]
The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help […]
Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]
It should come as no surprise to us marketers that short-form video was the top […]
Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy
A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides […]
How This Small Startup Outperformed a Stalling Industry
As liquor sales stagnated last year for nearly the first time in two decades, one […]
What is a DSP? A Full Breakdown of Demand-Side Platforms for Marketers
As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. […]
8 Questions to Help You Write a Compelling Marketing Brief
If you’re staring at a blank screen (we’ve all been there) trying to figure out […]
