In 2025, every marketing team needs a strong social media strategy to meet their customers […]
How to master the basics of social media advertising [+ 5 examples]
I can’t imagine any company today experiencing substantial growth without proper social media advertising. Advertising […]
Personalized experiences: Why I love them (+ brand examples)
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look […]
Here are the 23 best lead generation tools + why they matter
When I first started in marketing, the term “lead generation” felt like this big, vague […]
How to learn social media marketing: 33 resources for beginners
Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves […]
How to hire and manage a remote digital marketing team
The world of hiring and managing remote marketing teams is still changing. You would think […]
How Gen Z is using AI to build personal brands — a guide that helped me build a LinkedIn presence that’s reached over 140 million
I started my career in modeling, which, as anyone in the industry knows, is basically […]
How to leverage the 5 stages of the customer buying cycle for more sales
Optimizing the customer buying cycle is primarily about being at the right place, at the […]
Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)
“Email is the only marketing channel that offers an equal playing field for all marketers,” […]
AI agents for social media: How to use them right now + what you can expect in the future
I was running social media for an organization when TweetDeck hit the market. That dashboard […]
