It’s been an interesting year in the marketing world. Advancements in AI and constant changes […]

Marketing is undergoing some major changes at the hands of AI. When I last looked […]

In late 2023, I collaborated with an organization to increase its visibility and donations. We […]

If I was reading a post about request for proposals (RFP), I’d want to get […]

Like a tree falling in the woods, if you plan a product launch without spreading […]

Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals […]

Even if you’re brand new to brand voice, you already know exactly what it is. […]

The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. […]

Learning how to create an ebook can be overwhelming. Not only do you have to […]

Experimentation is central to making evidence-based decisions, and this is where A/B testing has always […]