Using AI to level up your marketing campaigns shouldn’t require a computer science background. With […]

Picture this: Content visibility is up, but traffic to your website is way down. More […]

As a marketer, you‘ve likely encountered the dreaded “prediction problem” while tracking data to predict […]

Let’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty […]

Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash […]

As someone who’s spent the past few years building websites and helping businesses fine-tune their […]

Like many people, the first few years I was on LinkedIn, I used it as […]

As a marketer, one of the reasons I think it’s fun to work in email […]

For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google […]

The beauty of freelancing for most of my decade-long career is that I’ve worked on […]