Before I worked at HubSpot, when I created my very first series of marketing videos, […]
The Evolution of Content Marketing: How It‘s Changed and Where It’s Going in the Next Decade
Within the last few years, many marketers have started asking, “What is the future of […]
Traditional Marketing vs. Digital Marketing: Why Not Both?
Traditional marketing versus digital marketing has become a hot topic among marketing professionals. I set […]
Using Video for Branding: 5 Top Brand Examples
Video is quickly becoming the preferred tool for most marketers to connect with and reach […]
How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities
I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright […]
What Is a Media Mix & The Most Effective Types [HubSpot Blog Data]
I’ve realized that to truly connect with customers, it’s essential to be everywhere they are […]
How to Create An Action Plan: A Straightforward Guide for Marketers
A few years ago, I faced one of the most demanding campaigns of my career. […]
How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study
We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we […]
How to Create Detailed Buyer Personas for Your Business [+ Free Persona Template]
We marketers know that marketing according to data points alone isn’t enough to get meaningful […]
Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]
Media buying was once a world of direct deals and closed negotiations. But with the […]
