I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake […]
11 Important Elements to Include in Your Employee Handbook
In most roles I’ve begun, an employee handbook was the first internal document I read. […]
How I Write Effective SOPs: A Complete Guide [+ Free Template]
In 2019, I was a freelance writer with no idea what SOPs were, relying on […]
The 12 Sharpest Lessons from Marketing Leaders at Fortune Media, Liquid Death, Oatly & More
Each week, Laura, Caroline, and I get to sit and chat with some of today’s […]
How to Create Excel Charts and Graphs
I still remember being super intimidated when asked to create a graph in Excel for […]
Designing Web Forms With Impact — My Complete Guide
Like many businesses, I depend on web forms on my website to collect visitor information […]
The Top 27 AI Marketing Tools
AI is a hot topic for marketers — and for good reason. According to our […]
Building the Right Foundation for Cornerstone Content — Here’s Everything I Know
I remember exactly where I was when I stumbled upon the concept of cornerstone content […]
Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy
Whether we realize it or not, we’re surrounded by integrated media planning. For example, a […]
Top B2B Video Marketing Trends to Inform Your Video Marketing Strategy [+ Data & Expert Insight]
With 91% of businesses leveraging video and consumers preferring video over all other forms of […]
