As someone who has experimented with different AI marketing tools, I can confidently say that […]
The Best 30-60-90 Day Plan for Your New Job [Template + Examples]
I remember my first day at HubSpot. I was so nervous and had a million […]
Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads […]
B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking
Over the last decade, I’ve helped set and track marketing goals for B2B businesses of […]
How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]
When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over […]
INBOUND 2024: Co-creating with AI to Drive Growth
The biggest topic on everyone’s minds this year at INBOUND was the same as last […]
How to Start a Podcast on Spotify for Free [+ Expert Insight]
I’ve got good news for you: Spotify is the go-to destination for podcasts, commanding 35.8% […]
Best AI Tools for B2B Marketing in 2024
As the cofounder of a boutique B2B marketing agency, I’m always looking for the best […]
How to Calculate and Manage Your PPC Budget: 12 Experts Share Their Tips
Here’s a real story. Upon writing this piece, I tried to set up a PPC […]
16 B2B Social Media Marketing Strategies for Any and Every Industry [Social Media Trends Report Data]
B2B social media marketing often gets a bad rap. It’s treated like the strict school […]